Establishing a presence on the Web is a priority in corporate America. Reading through mainstream periodicals such as the Wall Street Journal, the New York Times, Time Magazine, and many others, you routinely encounter the combination of traditional print ads with references to corporate websites. The cost is extremely attractive as a way to obtain global exposure for your products and services.
CompuKol Communications LLC offers clients complete world wide web solutions. From site development and networks to net culture and training, our comprehensive packages are customized to maximize your company’s exposure on the Internet and meet your needs and expectations, now and in the future.
When you choose to market your company’s products and services online, choose a provider that knows the business inside out. That’s one reason why CompuKol Communications excels. Our management consists of seasoned professionals with over 25 years of industry experience. Add creative programmers, engineers, artists, designers, and marketing personnel and our team offers the perfect experience to help you reach customers and expanding markets through your online presence. Now that’s a powerful advantage.
Today, it’s more than a matter of access. While we give you the speed and agility to perform, CompuKol Communications offers cutting edge resources. We provide page layout, text formatting, programming, blogs, social media marketing strategies, social networking profiles, graphic design, and technical support.
The following is a detailed breakdown of our online presence services:
Do you understand the difference between a website and a web presence?
Plans are available from introductory test marketing packages to full-blown, transaction-based operations. Complete reporting, tracking, and statistical analysis packages are also available. Customized to fit your needs and budget, our web development programs allow for future growth and expansion.
For those clients that require an advanced site that features online commerce, subscription services, or database features, CompuKol Communications offers an array of solutions. Our programmers will provide your website with the kind of interactive, real-time access needed for success on the Internet.
CompuKol Communications works with our clients to achieve a mutual goal: providing solutions that work. Each project is handled by a project manager who is the point of contact between the Client(s) and CompuKol Communications. Your project manager will put the necessary people together to work as a team so that your development needs are delivered successfully.
When creating your online presence, we involve your marketing department to establish online goals for your site. Our web presence development is composed of the following development phases:
- Identify company requirements
- Define company identity on the internet (domain name)
- Analyze competition
- Define target market
- Analyze website hosting needs (space, bandwidth), features)
Design and Development Phase
- Form site performance goal
- Plan strategy
- Develop content & creative plan
- Produce flowchart
- Advise on software & hardware requirements
- Recommend website hosting provider
- Create beta site
- Program scripts
- Code and integrate files
- Optimize content
- Assist in domain name registration
- Assist signing with a website hosting provider
- Install and deliver site
- Assist in registering site with search engines
- Advise on how to advertise site
- Update site constantly
- Assist in reading hit statistics reports
- Measure site performance goals
Contact us today to learn how CompuKol Communications can help you establish an outstanding online presence.
Has your website reached its goals?
Many people and businesses initially had a website developed and now, years later, they feel that the Internet has not helped them to succeed. Now is the time to take a second look. Website evaluation is a vital part of the success of your online presence. Continual assessment of your website’s objectives, features, and services must be under constant scrutiny to ensure your success.
If you are considering overhauling or revamping your website, ask yourself the following questions:
- Is your website visually attractive?
- Is the content informative and interesting?
- Do potential customers understand which business you are in?
- Can they easily find what they are looking for?
- Is the target audience of your website appropriate and well defined?
- Can visitors find you easily?
CompuKol Communications LLC can offer you an independent opinion on your Internet presence. Our Information Architecture professionals can give you the advice that you need to make your website come to life. We will perform a complete analysis of your website based on the key points below and provide you with a written report.
Technology, as a whole, doubles every year, and an Internet year is approximately 4 months long. Essentially, what this means is that a 5-year-old website is actually 15 years old, when examined in the light of current design practices. It is essential to make sure that your online presence is current and innovative at all times. CompuKol Communications can ensure that this will always be the case.
Our complete analysis report of your website will be based on:
Structure and Navigation – The structure of a website refers to the navigation system that guides your movement from section to section and the organization of the information. A good, solid structure is consistent and effective. It allows you to form a mental picture of the information provided, which makes navigation intuitive. If navigation is done well, it will get you where you want to go. Navigation allows easy access to all of the content on the website.
Functionality – Functionality refers to the technology use. If the site functions well, it loads quickly, has live links, and any new technology used runs smoothly and is appropriate for the intended user. The website should work cross-platform and be browser independent.
Visual Design – The website’s appearance is the visual design. It doesn’t have to be trendy or cutting edge. If the visual design is good, it connects to the target audience and to the purpose of the website. It really grabs you, visually.
Consistency of the website – Consistency in Web design means that everything should match from page to page. This will include: heading sizes, font choices, colors, button styles, spacing, design elements, illustration styles, photo choices. Everything should be according to a theme to make your design coherent between pages.
Content – Content is the information provided on the website. High-quality content is engaging and relevant to the target audience. Content that has been developed for the Web is clear and concise and it works well in that medium. Good content has a voice and a point of view. It may be informative, useful, or funny. It always leaves you wanting to look further to pursue additional information.
Originality – Originality refers to the uniqueness and rarity of any and all elements that make up the website. When the website offers outstanding usability, advanced solutions or innovation in content/design, it has truly distinguished itself from the competition.
Interactivity – Interactivity is the link between the user and the information on the website. Interactivity allows the user to give and receive information. Good interactivity includes searches, request forms, database queries, chat rooms, e-commerce, and collaboration, among other things.
Proper Customer Relations – The website must be responsive to customer needs through the way the values, focus and components of the website deliver customer service. This involves ease of contact and responsiveness, honesty in advertising and self-representation, and clarity and potency of message delivery.
Search Engine Optimization (SEO) – SEO is the process of improving the volume or quality of traffic to a website from search engines via search results. Typically, the higher a website appears in the search results list, the more visitors it will receive from the search engine. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
We will send you a written report, which covers all aspects of your Internet presence. An emphasis will be placed on how your website matches up with solid search engine design techniques and where your site stands in the searches. If you require us to focus on a specific aspect of your business, ie, what your competition is doing online, we can certainly do that for you.
Once the report is finished, you can either implement the findings yourself, or, should you retain our services, we’ll deduct the report fee from your invoice. Prices for the website assessment report are based on the scope of the analysis and will be quoted at the beginning of the process based on an initial short review of your website. Every report is unique; it is not generated by software. You owe it to yourself as an entrepreneur, small business owner, or IT manager to get an independent, current look at how your business appears to the world, before you spend any more money.
You are a high-level executive in a medium to large company. You have a full IT department and all Web development is handled in house. Why would you need this service? We report the facts, based on our experience and what we have learned about sound search engine design techniques. Our report will work as a blueprint for future work, show you areas that need improvement, and will help you to leverage the expertise of your staff.
Do you need to update your website on your own?
A Web Content Management System (WCMS or Web CMS) is Content Management System (CMS) software, usually implemented as a web application, for creating and managing web content. It is used to manage and control a large, dynamic collection of web material (HTML documents and their associated images). A Web CMS facilitates content creation, content control, editing, and many essential web maintenance functions.
Usually, the software provides authoring and other tools designed to allow users with little or no knowledge of programming languages or markup languages to create and manage content with relative ease of use.
Most systems use a database to store content, metadata, and/or artifacts that might be needed by the system. A presentation layer displays the content to regular website visitors based on a set of templates applied on demand. HTML may be generated when a user visits the page or has pulled from a cache. Most open source Web CMSs have the capability to support add-ons, which provide extended capabilities, including forums, web stores, photo-galleries, contact management, etc. These are often called modules, nodes, widgets, add-ons, or extensions. Add-ons may be based on an open source or paid license model. Administration is typically done via web browser over a network such as the Internet or Intranet.
A Web CMS allows nontechnical users to make changes to an existing website with little or no training. A Web CMS typically requires an experienced coder to set up and add features but is primarily a website maintenance tool for nontechnical administrators.
What Can a Web Content Management System Do for Your Business?
Your customers want to know about new products, special offers, and corporate announcements as soon as possible. Without immediate website updates, you may be significantly stunting your business’ potential for online growth. A website built using a Web CMS system can help by giving you complete control over the immediacy of your website and your business.
With a Web CMS-designed website, you have the ability to quickly and easily update your own website content through a simple backend control system called a content management system. These regular website updates appeal to site visitors and search engines alike, helping you to attract new business and retain current customers with updated, relevant content.
At CompuKol Communications, we work to understand your business challenges and then help you select and adapt the right Web CMS to fit your business goals, your workflow needs around content authoring and delivery, and the functionality that you want to present to your online clients. For your business, we can develop a customized dynamic website using Web CMS, which will allow you to:
- Manage your own content through a simplified backend control.
- Organize staff and improve processes around content development and publishing.
- Interact with your customers through personalized content that is adjusted to accommodate their unique user preferences.
- Profit from eCommerce/shopping cart solutions that are integrated within the WCMS.
- Achieve higher ranking on natural search listings with SEO best practices. Your website will be search engine friendly; you can add your own page titles, keywords, and meta-tag descriptions for each individual page.
- Take charge of your business with a website solution that can get big results with minimal time and effort.
- Update your website from anywhere in the world.
Contact Us to learn more about CompuKol Communications Web Content Management Systems.
Do you need help selecting which social networks are suitable for your business?
Managing your reputation online is critical to the success of your business. CompuKol Communications can help you to establish complete social networking profiles and can show you how to monitor and maintain your online reputation. You are used to writing about your business but you are not used to writing about yourself, your experience, and your expertise. Sometimes, the most unlikely pieces of information will connect you to another person in business. Your social media profile is the place to put it. That connection can result in the formation of a long-lasting, mutually beneficial, substantial relationship. We can help you to make your content stand out.
Your profile should contain relevant key phrases that will make it easy for people to find you. Your social networking profile will make them want to connect with you. CompuKol can help you to use the most effective keywords so that you will attract your target audience and get them to continue to follow you. Your keywords and key phrases must mention the most engaging traits possible. We will advise you on important elements within your profile to concentrate on, such as photograph, profile length, profile content quality (including correct grammar, punctuation, spelling, etc).
Your profile should always have a human feel to it. People won’t be able to connect with you if it doesn’t. People always connect on an emotional level. That is one of our specialties. Our team of writers, editors, and journalists will make sure that the content of your social networking profile is compelling, interesting, touching, and exciting.
Your profile needs to be enticing to other people. It is a page that will be visited often and those visitors will want to know who they are visiting. The better your profile is the more people will be interested in getting to know you online. You must remember that your profile will evolve over time. CompuKol can help you to revise and maintain your profile whenever you feel that it is appropriate to change it.
Contact us today to learn how CompuKol Communications can help you develop killer social network business profiles.