Online Presence and Content Marketing Strategies

  • Do you understand the difference between a website and an online presence?

  • Do you want to increase your business online reputation and visibility?

  • Do you need to update your website on your own?

  • Do you know what a content management system is and what it can do for your business?

  • Do you understand the importance of social profiles and know which ones are most appropriate for your business?

CompuKol can help you to resolve the issues related to these questions.

What Can a Website Do for Your Business?

Establishing a presence online is a priority in corporate America. Reading mainstream periodicals such as The Wall Street Journal, the New York Times, Time Magazine, and many others, you routinely encounter the combination of traditional print ads with references to corporate websites. The cost of obtaining global exposure for your products and services is extremely attractive.

When you choose to market your company’s products and/or services online, choose a strategist who knows the business inside and out. That’s one reason CompuKol Communications excels. Our management consists of seasoned professionals with over 30 years of industry experience. Our partners supplement our team with creative talent, programmers, engineers, artists, designers, and marketing personnel who offer the perfect experience to help you reach customers and expand markets through your online presence. Now that’s a powerful advantage.

CompuKol Communications will work with our clients to achieve a mutual goal: providing solutions that work. When creating your online presence, we involve your marketing and creative departments to establish online goals for your business. CompuKol will act as the project manager, will put the necessary people together to work as a team, and will act as the point of contact between the client(s) and the team so that your development needs are delivered successfully.

What Is a Web Content Management System?

A Web Content Management System (WCMS or Web CMS) is server-hosted software for creating, managing a large, dynamic collection of web content (HTML documents and their associated images). A Web CMS facilitates content creation and control, editing, and many essential web maintenance functions. The CMS provides authoring and other tools designed to allow users with little or no knowledge of programming languages or markup languages to create and manage content with relative ease of use.

CMS systems use a database to store content, metadata, and/or artifacts that might be needed by the system. A presentation layer displays the content to regular website visitors based on a set of templates applied on demand. HTML may be generated when a user visits the page or has pulled from a cache. Most open-source Web CMSs have the capability to support add-ons, which provide extended capabilities, including forums, web stores, photo galleries, contact management, etc. These are often called modules, nodes, widgets, add-ons, or extensions. Add-ons may be based on an open-source or paid license model. The administration is typically done via a web browser over a network such as the Internet or Intranet.

A CMS allows non-technical users to make changes to an existing website with little or no training. It requires an experienced coder to set up and add features but is primarily a website maintenance tool for non-technical administrators.

What Can a Web Content Management System Do for Your Business?

Your customers want to know about new products, special offers, and corporate announcements as soon as possible. Without immediate website updates, you may be significantly stunting your business’ potential for online growth. A website built using a CMS system (such as WordPress) can help by giving you complete control over your website and your business in real-time.

With a CMS-designed website, you can quickly and easily update your own website content through a simple backend control. These regular website updates appeal to site visitors and search engines alike, helping you to attract new business and retain current customers with updated, relevant content.

At CompuKol Communications, we work to understand your business challenges and then help you select and adapt the right CMS to fit your business goals, your workflow needs around content authoring and delivery, and the functionality that you want to present to your online clients. For your business, we can recommend a customized dynamic website using a CMS such as WordPress, which will allow you to:

  • Manage your own content through a simplified backend control.
  • Organize staff and improve processes around content development and publishing.
  • Interact with your customers through personalized content that is adjusted to accommodate their unique user preferences.
  • Profit from eCommerce/shopping cart solutions that are integrated within the CMS.
  • Achieve higher rankings on natural search listings with SEO best practices.
  • Your website will be search-engine friendly; you can add your own page titles, keywords, and meta-tag descriptions for each individual page.
  • Take charge of your business with a website solution that can get big results with minimal time and effort.
  • Update your website from anywhere in the world.
What Can Social Media Do for Your Business?

Managing your reputation online is critical to the success of your business. CompuKol Communications can help you to establish complete social networking profiles and can show you how to monitor and maintain your online reputation. You are used to writing about your business, but you are not used to writing about yourself, your experience, and your expertise. Sometimes, the most unlikely pieces of information will connect you to another person in the business. Your social media profile is the place to put it. That connection can result in the formation of a long-lasting, mutually beneficial, substantial relationship. We can help you to make your content stand out.

Your social profiles should contain relevant key phrases that will make it easy for people to find you. Your profiles will make them want to connect with you. CompuKol can help you to use the most effective keywords so that you will attract your target audience and get them to continue to follow you. Your keywords and key phrases must mention the most engaging traits possible. We will advise you on important elements within your profile to concentrate on, such as a photograph, profile length, profile content quality (including correct grammar, punctuation, spelling, etc.).

Your profile should always have a human feel to it. People won’t be able to connect with you if it doesn’t. People always connect on an emotional level. That is one of our specialties. Our team of writers and editors will make sure that the content of your social networking profiles is compelling, interesting, touching, and exciting.

Your profile needs to be enticing to other people. It is a page that will be visited often, and those visitors will want to know who they are visiting. The better your profile is the more people will be interested in getting to know you online. Your profile will evolve over time. CompuKol can help you to revise and maintain your profile whenever you feel that it is appropriate to change it.

Contact us today to learn how CompuKol Communications can help you establish an outstanding online presence.