You have probably read a ton of articles on why a blog is so important for your business. Well, the truth is that it goes way beyond just being important for your business. In fact, if you embrace it, your blog can have significance in every aspect of your life.
The many reasons why you should blog
There are many good reasons for you to blog and each person has a list that is customized for him or her in addition to having some reasons that apply to many different people. Obviously, different people are motivated by different things when it comes to their business as well as their person lives. Some of those reasons are:
The first communication effort of a new business owner: If you are just starting out in business, you need to make a big effort to allowing other people to get to know you through your content. You can do so much with your blog content. It is a testament to your writing skills and it highlights how genuine you are. No matter what sort of business you have started, content is a critical part of it and without having the proper content in place, you will not succeed at getting where you want to be. Of course, that is even more important if you are in a business in which writing is your focal point.
Something that you believe in strongly: This is another extremely good reason to blog. You should consider your blog as a vehicle to achieve what you set out to do. Your blog allows you to share who you are and what you believe in with your readers. It also allows you to reach a large number of people who share your particular passion. With a blog, you can get right to the heart of who you are and you can start to build meaningful, solid relationships with other people.
An amazing form of expression: When it comes to writing your blog articles, you should always be driven by your story. In each blog that you write, you will be sharing a story with your readers (target audience). Without the story, you will not be able to establish a connection with the other person. Your story will resonate with the other person and it is that emotional/human connection that will allow you to build your relationship together.
Of course, it is impossible for you to separate who you are as a person from who you are as a business person. That is why the importance and justification of blogging encompass both your person and professional lives. When it comes to your business, the reason that you started the business in the first place is because you were passionate about what you wanted to accomplish. It is important for you to keep in mind that inspiration for your writing can come from absolutely anywhere and from anyone. That inspiration applies to the concepts in your blog as well as the actual words that you choose to write to express those concepts. It is important to remember that the way that you express yourself through your writing will be different from the way that anyone else expresses themselves through their writing.
At this point, the reasons why blogging is so important will be revealed in more detail.
It takes guts: You shouldn’t think that the person reading your blog articles is the only one who will get something out of it. You will also benefit in many ways. The fact that you have written top-quality content that connects with the other person and makes an attempt to solve the other person’s problem is a really big deal. Unlike many other people online, you are not writing anonymously. You have your name, face, etc, attached to what you are posting. In other words, you are really putting yourself out there. That takes guts and you are to be commended.
It helps you to focus: As an intelligent, thinking person, you have a lot of ideas going around in your head. During the phase when those ideas are buzzing around in your head, they are in their most raw state. However, they can’t stay that way for the purposes of your blog writing. They need to be focused and refined to the point where they are ready to be put onto the page. You want your writing to be clear and concise so that other people are interested in reading it.
You can connect with the other person: Your blog writing allows you to connect with the members of your social circle. Your social circles are a critical part of your online experience and online success. That is one very important way for you to build relationships. Remember that you want to choose quality over quantity, which means that the people in your online social circles should be appropriate for you as a person and for your business as well.
You can connect with others comfortably: Even if you are a quiet (or introverted) person, you can still achieve a comfort level when you write online. It has nothing to do with anonymity. We have already established that you have chosen not to be anonymous. However, you can still find comfort in the fact that you are writing great content that helps other people and those people are reading what you are sharing. Everyone wins in that case.
You can make tremendous progress: Your blog articles can really help you to progress and to move in the direction that you want to be going. If your writing is what it should be, not only will your readers become loyal to you but they will also start to share your blog articles with other people who they know and trust.
The sky’s the limit: There is not anything that you can’t do with your blog writing. Of course, you will need to follow the rules of etiquette but bar anything that is inappropriate, you can pretty much cover a limitless list of topics. If you have established yourself as a subject matter expert, a large number of people will want to read what you have written. It is all about having established your reputation.
Everyone should have a blog. Remember to make every effort to make your blog everything that it should be each and every time so that other people want to connect with you and interact with you on a regular basis. Blogging not only helps your readers to learn new things but it also helps you to do the same. After all, you need to do the research before you can do the writing. Always keep in mind that your blog content must constantly be compelling, valuable, and exciting.
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Also published on Medium.
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
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