You are probably an excellent writer and your content is most likely above and beyond when it comes to quality. However, that just isn’t enough to make a spot-on, major impact each and every time you publish content.
It is possible that you didn’t notice that your search traffic to your website has been diminishing lately. If you think about it for a little while, you may see that your search traffic numbers are not what they used to be and it is an excellent idea for you to do something about that before it gets any worse.
Everyone knows that links are extremely important for your web presence and the success of your business. However, there are links and there are links. Some links are not good quality and won’t help you. Others will help a lot.
Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it.
It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply.
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.
There is a great likelihood that you have links in the Emails that you send to your professional connections. It isn’t enough just to use links. You need to make sure that people click on those links and traffic increases.
Blogging is an extremely effective way of getting your word out online. Blogs teach new things and compel readers to read and leave comments on the content. They also share what they have read. It’s time to increase your readers.
If you’re a business owner, you know by now that social media is no longer an option, but a necessity. And that’s especially true for both business-to-consumer (B2C) and business-to-business (B2B) markets. With the help of social media, you can now grow your online and offline business without spending too much on media buying or expensive pay-per-click (PPC) ads.
Contests are a very important and effective part of Facebook. People love contests; they love to respond and they love to play. They also love to get something either for free or without having made much effort at all.