Tag Archive

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Leveraging Content Marketing to Help Your Business

Published on July 23, 2015 By Carolyn Cohn

If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business. Continue reading

Writing the Perfect Facebook Post

Published on July 6, 2015 By Michael Cohn

As you must know by now, Facebook is one of the more popular social media channels and millions of people are interacting with other people online through Facebook on a very regular basis. If you are one of those people, it is important that you understand that writing the perfect Facebook posts is an art form and you can learn how to do it. Continue reading

How to Effectively Use Your Social Media Time

Published on June 22, 2015 By Michael Cohn

Interacting on social media channels may seem daunting but if you manage your time effectively and in an organized way, it may be much less oppressive and cumbersome than it needs to be. It all depends on the approach that you decide to take.
#TimeManagement #SocialMediaMarketingStrategy #SocialMediaManager Continue reading

Using Content to Turn Prospects into Clients

Published on April 23, 2015 By Carolyn Cohn

When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business’ products and/or services as you possibly can. In other words, it is all about making more and more money. Continue reading

Answering Important Questions About Your Social Brand

Published on April 2, 2015 By Michael Cohn

When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s. Continue reading

Increasing Your Exposure with LinkedIn Publisher

Published on March 23, 2015 By Michael Cohn

By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business’s exposure much more by using LinkedIn Publisher. Continue reading

Optimizing YouTube for Your Business

Published on January 22, 2015 By Michael Cohn

There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual. Continue reading

Maintaining Brand Image Consistency Across Social Media Channels

Published on November 13, 2014 By Owen Andrew
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

Planting Your Feet Firmly in Your Social Media Strategy

Published on October 23, 2014 By Michael Cohn

If you “dabble” in social media, you may not realize how much more you can be doing for the benefit of your business. Of course, sometimes, you don’t know what you don’t know. However, there sure is an awful lot to know. Continue reading

Your Staff May Be Your Best Online Tool Yet

Published on October 16, 2014 By Michael Cohn

You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may be obvious to you is that technology is so advanced at this stage that you can pretty much leverage any tool that you want to advance your social media marketing efforts. However, there is one tool in your social media repository that you may not even realize you should be using. Continue reading