Your social media profiles are an important part of your business and you can’t afford to let them stagnate. It isn’t enough to simply create the profiles and then leave them alone. If you do that, they won’t give anything back to you.
Maintaining your online presence for business is not difficult but it does require some effort on a regular basis, including time management. There are ways to simplify your approach so that your efforts will be optimized.
By now, you are involved with many social media channels for your business. You are working all of them consistently and regularly. Individually, they take a long time to manage. However, if you use Hootsuite, you just push one button.