Becoming an influencer is extremely honorable and it is a way to give back in a profound manner. As an influencer, you are insightful and you take action. Other people need your knowledge and your expertise and there is no better way to share all that you have learned than by teaching them and by using your considerable influence to help them bring their business to the next level.
Influencers are important for your business for many different reasons, including the idea that you can learn a great deal from them and the undeniable fact that surrounding yourself (and your business) with influencers will boost your reputation and increase your exposure as a trustworthy subject matter expert in your niche.
Influencers bring credibility (beyond the credibility that you have established yourself for your business) that only they can bring. With credibility comes trust and a position at the top of the food chain as subject matter expert.
In today’s fast-paced world, commercials are becoming a thing of the past. How often do you record your shows or stream content so that you can have fewer or no commercials? While this is great for the consumer, it causes problems for companies advertising their products.
Influencers are extremely important and have a tremendous impact on business in the United States as well as around the world. Influencer marketing can be thought of as highly customized marketing.
In a recent blog post, we wrote, How Do You Recognize Influencers? in order to increase your business’ reputation. The other side of the coin is how to achieve LinkedIn influencer status yourself so that you can positively influence other businesses. One thing that you should keep in mind is that there is influencer status and then there is influencer status on LinkedIn. The two are not the same thing.
Some people may be more aware of influencers in their niche or industry than others. However, it is important to understand that influencers are a very important part of your professional success.
You may or may not view yourself as an online superstar; however, if you have put in the effort and have managed to build a following in your niche or industry, chances are pretty good that other people view you in exactly that way. Online interactions equals powerful brand visibility.
If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger.
If you have any hope of your marketing efforts paying off and bringing you a return on your investment (ROI), you will need to understand the sociology behind it and to truly understand not only what you need to do but also why you need to do it. Taking the appropriate steps and knowing why those steps are critical is essential to your professional success.