Tag Archive

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Influencer Marketing and Its Myths

Published on February 16, 2017 By Michael Cohn

Influencers are extremely important and have a tremendous impact on business in the United States as well as around the world. Influencer marketing can be thought of as highly customized marketing. Continue reading

Achieving LinkedIn Influencer Status

Published on August 25, 2016 By Michael Cohn

In a recent blog post, we wrote, How Do You Recognize Influencers? in order to increase your business’ reputation. The other side of the coin is how to achieve LinkedIn influencer status yourself so that you can positively influence other businesses. One thing that you should keep in mind is that there is influencer status and then there is influencer status on LinkedIn. The two are not the same thing. Continue reading

How Do You Recognize Influencers?

Published on June 23, 2016 By Michael Cohn

Some people may be more aware of influencers in their niche or industry than others. However, it is important to understand that influencers are a very important part of your professional success. Continue reading

Becoming a Superstar With Your Online Interactions

Published on October 8, 2015 By Michael Cohn

You may or may not view yourself as an online superstar; however, if you have put in the effort and have managed to build a following in your niche or industry, chances are pretty good that other people view you in exactly that way. Online interactions equals powerful brand visibility. Continue reading

Strengthening Your Online Influencer List

Published on June 18, 2015 By Michael Cohn

If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger. Continue reading

The Sociology of Optimizing ROI for Social Marketing Success

Published on May 3, 2014 By Jonathan Cohn

If you have any hope of your marketing efforts paying off and bringing you a return on your investment (ROI), you will need to understand the sociology behind it and to truly understand not only what you need to do but also why you need to do it. Taking the appropriate steps and knowing why those steps are critical is essential to your professional success. Continue reading

Ideas for Social Media Monitoring

Published on May 2, 2013 By Michael Cohn

By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence. Continue reading

Influence is NOT…

Published on April 18, 2013 By Deirdre Breakenridge

Today’s topic is influence. Because influence is often difficult to define, it is a good idea to determine what influence is not as well as what influence is. Understanding influence will help you to surround yourself with influencers who can help to make you a greater success. Continue reading

The Importance of Social Influence on Businesses

Published on July 12, 2011 By Michael Cohn

What is social influence and why is it so important to businesses today? Influencers are talking online and we are definitely listening. The question is how much are we letting the advice steer us to greater business heights? Continue reading