It is pretty common knowledge that LinkedIn is an extremely effective social media channel for professional connections and interactions. The question is not about LinkedIn itself. The question is about which people who have invited you to connect with them are the right people for you.
You may have heard the term “Social Capital,” which seems to be noticed more and more lately. It is related to “Social Selling,” which is selling that is achieved through the interactions on social media channels. With social capital, you leverage your relationships and use them at the right time.
Social CRM is traditional Customer Relationship Management evolved. The addition of social media has taken PR, customer service, and customer experience to the next level. Businesses must heed the new dynamic when it comes to Social CRM; the customer is at the center of the relationship and engaging with your business through many different channels.