By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence.
Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it.
Social media empowers businesses to read what people are saying about them and to join the conversation. To be able to make good use of reviews, ratings, recommendations and other forms of online expressions, businesses need to apply them to market their products, identify new opportunities, and manage their reputations.