Tag Archive

[wpw_follow_term_me posttype="post" taxonomy="post_tag" termid="264"][/wpw_follow_term_me]

Building Trust in Your Business

Published on November 10, 2016 By Michael Cohn

Trust is one of the essential building blocks for you in business (and in life). Without it, you can’t establish any relationships with anyone and you can’t do business with anyone. Continue reading

Solidifying Your Online Relationships Effectively

Published on September 8, 2016 By Michael Cohn

If you own a business (or even if you work for someone else), the foundation of your success (and this applies to everyone around the world) is solid relationships with the people who you eventually want to buy what you are selling. If you have a relationship with someone with whom you spend in-person time, it is often easier than if you have an online relationship with that person. Continue reading

Making the Most of Your Social Content

Published on August 3, 2015 By Michael Cohn

There is no doubt that the content that you post on your various social media platforms must be customized to a great extent. You will never be in a situation where your target audience fits into the “one size fits all” category. Continue reading

Strengthening Your Online Influencer List

Published on June 18, 2015 By Michael Cohn

If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger. Continue reading

LinkedIn’s Personal Touch Increases ROI

Published on May 21, 2015 By Michael Cohn

It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize is that LinkedIn’s “softer” features can also improve your business dramatically. Continue reading

The Modern Face of Marketing

Published on March 9, 2015 By Michael Cohn

Marketing has been around for a very long time and without incorporating marketing into your overall business strategy, nobody will know about you and about your brand. Obviously, marketing is an absolute necessity. However, it is important to realize that marketing has gone through several phases over time and it doesn’t necessarily resemble its former self. Continue reading

The Importance of Thought Leaders on LinkedIn

Published on February 9, 2015 By Michael Cohn

When it comes to your interactions on LinkedIn, you may be wondering how you find thought leaders, interact with those thought leaders, and get to a point where you are considered a thought leader yourself. Continue reading

Matching Social Relationships with Social Channels

Published on October 20, 2014 By Richard Larson
This entry is part 2 of 2 in the series Business Relationships with Social Connections
 

Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections. Continue reading

Your Staff May Be Your Best Online Tool Yet

Published on October 16, 2014 By Michael Cohn

You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may be obvious to you is that technology is so advanced at this stage that you can pretty much leverage any tool that you want to advance your social media marketing efforts. However, there is one tool in your social media repository that you may not even realize you should be using. Continue reading

Getting Your LinkedIn Connections to Trust You

Published on August 25, 2014 By Michael Cohn

It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you. Continue reading