Tag Archive

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The Most Provocative Question Regarding Your Content

Published on February 20, 2017 By Carolyn Cohn

You know that people read your content but you need to ask yourself one extremely important question: would they miss your content if it didn’t exist anymore? Continue reading

Increasing Your Conversions With Testimonials

Published on January 4, 2016 By Michael Cohn

Posting testimonials from your clients is an excellent way to build your professional credibility. You should bear in mind that you are the only person who cannot increase your credibility. Continue reading

Lending Credibility to Your Website

Published on November 12, 2015 By Michael Cohn

Your professional credibility must be expressed through your website and through everything else that you do online. There are several qualities that are necessary to make your business succeed. Getting other people to trust you is one of them. Continue reading

Shining in Your Area of Expertise

Published on September 21, 2015 By Michael Cohn

If you have been building your business for a while, you have probably positioned yourself as a subject-matter expert in your particular niche or industry. You know what you know but it is also essential to your business that other people have a strong sense of what you know and what you can do for them too. Now is not the time to be humble. Let other people know how amazing you are. It is your time to shine. Continue reading

Coupling Inbound Marketing With Your Online Reputation Management

Published on August 6, 2015 By Michael Cohn

Unlike how it was in the past, marketing has changed dramatically over the years. Although traditional marketing still exists and is very important to the overall process, inbound marketing is essential at this point and pairing it with your increased reputation is a natural choice. Continue reading

Shielding Your Online Reputation

Published on June 15, 2015 By Michael Cohn

Your reputation is the most important thing that you have, both professionally and personally. In the past, it was pretty easy to protect your reputation because very little could be done to hurt you anonymously. However, with the incredibly easy access to all things cyber, it is much easier for a person, if they are inclined to want to hurt your reputation, to do so with a minimum amount of effort. Continue reading

The Facets of a Social Network

Published on April 20, 2015 By Michael Cohn

Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together. Continue reading

Making People Like You

Published on January 15, 2015 By Michael Cohn

When it comes to your business dealings and the relationships that you have been able to build with other people, both online and in person, there are qualities that stand out. Those are qualities that make the other person like you (and eventually trust you) and that make you like the other person. Continue reading

Avoiding LinkedIn Certain “No Nos”

Published on November 24, 2014 By Michael Cohn

LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn. Continue reading

Understanding the Life Cycle of Social Media

Published on September 22, 2014 By Michael Cohn

Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely. Continue reading