Tag Archive

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Improving Your Communication Approach

Published on April 28, 2016 By Michael Cohn

As a business person who is constantly working to make your brand more and more recognizable and more and more popular, the way in which you communicate is everything so you need to make sure that your communication strategy (approach) is all that it should be to ensure your success. Continue reading

Using the Most Effective Email Approach

Published on February 11, 2016 By Carolyn Cohn

You may or may not be aware of proper Email etiquette when reaching out to your professional connections. Sometimes (or maybe all of the time), you may have a difficult time determining the balance between appropriate and dry (or boring) and interesting (which may teeter on less formal). Continue reading

Leveraging Comments on a Google Hangout Event Page

Published on November 5, 2015 By Deborah Anderson

You may be wondering what you can (and should) do with all of those comments that you are getting on your Google Hangout event page. We are going to discuss exactly that in this article. You may not realize that you have a wealth of information that you have not even tapped into yet and that information can be extremely lucrative for you. Continue reading

Getting More People to Open Your Emails on Mobile Devices

Published on October 15, 2015 By Michael Cohn

Just like all good business people, you send Emails out to your target audience (consistently but not overwhelmingly). Of all of the Emails that you send to people, you notice that many of your recipients are not bothering to open your Emails. In fact, it feels as though they see that they are from you and they immediately delete them. Continue reading

The Anatomy of a Successful Call-to-Action

Published on June 29, 2015 By Michael Cohn

You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Continue reading

The Importance of Overhauling Your Website

Published on June 1, 2015 By Michael Cohn

If you have had your website for quite a while and you haven’t made any changes to it (or had anyone else make changes), it is probably time to overhaul it to some extent. All websites, no matter how extraordinary they were when they were created, can use an overhaul. Continue reading

Making a Significant Contribution in Your LinkedIn Groups

Published on February 16, 2015 By Michael Cohn

You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups. Continue reading

How Do You Know if You Are Sharing the Right Message?

Published on September 25, 2014 By Carolyn Cohn

You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure. Continue reading

Using Google+ Hangouts on Air Effectively

Published on April 26, 2014 By Michael Cohn

You may feel that your marketing and branding efforts for your business have been fruitful and productive so far. You may even feel that that is enough for your business and you don’t have a real need to bring your business to the next level. If that is so, you are fine. However, if you want more, read on. Continue reading

Using Infographics to Deliver Your Message

Published on April 15, 2014 By Richard Larson

Why have Infographics gained so much popularity over the last few years? The answer is because they visually represent a great deal of data in a way that is easy for us to understand and remember. The Internet and social media make it easy to share the Infographics and increase your reach. Businesses can relay many different types of statistics or promote their brand, products, or services using Infographics. Continue reading