Tag Archive

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Turning Your Social Media Connections into Clients

Published on February 2, 2017 By Michael Cohn

You have probably been able to establish a large number of connections through social media. Many of those connections have actually turned into valuable relationships. If you are an intelligent business owner, which there is no doubt that you are, you have developed those relationships and have moved toward turning those people into loyal clients whenever possible. Continue reading

Does Your Call-to-Action Button Convert Leads Through Colors?

Published on April 14, 2016 By Michael Cohn

It is a well-established fact that a call-to-action (CTA) is essential for your business. So, that takes care of the need for the concept. However, what about the physical attributes of the CTA button? Is it effective at bringing your business to the next level? Continue reading

Using the Right Content to Drive Traffic

Published on August 10, 2015 By Michael Cohn

You are probably an excellent writer and your content is most likely above and beyond when it comes to quality. However, that just isn’t enough to make a spot-on, major impact each and every time you publish content. Continue reading

Leveraging Content Marketing to Help Your Business

Published on July 23, 2015 By Carolyn Cohn

If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business. Continue reading

The Anatomy of a Successful Call-to-Action

Published on June 29, 2015 By Michael Cohn

You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Continue reading

The Power Behind Your Call-to-Action

Published on May 14, 2015 By Carolyn Cohn

When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Continue reading

Using Webinars to Qualify Leads

Published on December 4, 2014 By Michael Cohn

As you are thinking about how to get leads and eventually to turn them into clients, there are many different ways that you can go about gathering those leads. One of the very effective ways is by identifying the people who register for your webinars. Continue reading

Knowing When to Use Gated Content

Published on December 1, 2014 By Carolyn Cohn

It is very possible that many people are not familiar with the term “gated” when it comes to content marketing. There are advantages to using gated content under certain circumstances and it is important for you to understand when to use it and when it should not be used. Continue reading

The Importance of Landing Pages for Lead Generation

Published on November 20, 2014 By Deborah Anderson

We know what landing pages are, but do we remember to review them or refresh them? Possibly, the idea of creating or updating the landing page(s) has slipped to the bottom of our virtual “to do” pile. If you are not using landing pages, it is time to add the creation of one (or more) to your list of things to do. Continue reading

Using Social Media to Search for Target Prospects

Published on October 2, 2014 By Michael Cohn

There is generally no doubt in anyone’s mind at this point that any and all businesses should have a connection to social media. Of course, there are several social media channels from which to choose and the choices that you make as a business owner depend a great deal on your needs and the needs of your business. Continue reading