Tagged: globalization

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The Power of Color In Doing Business Across Cultures

People react to other people emotionally. When it comes to people in networking situations, they connect with other people on that same emotional level. On a subconscious level, colors play an important role in human relationships and the integration of specific colors cause people to react in certain ways to others. For example, blue has a calming effect on people. If your colors are very neutral (beige, for example), other people may think that you are not a person of strong convictions.