Tag Archive

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Adding Relevancy to Your Online Presence

Published on March 23, 2017 By Carolyn Cohn

The chances are pretty good that you have had your website for a while now. Many business people don’t realize that it isn’t enough to simply build (or have built) your website. The content will just sit there and become stale and stagnant if you don’t take measures to refresh and make it relevantĀ on a regular basis. Continue reading

Using Content Marketing to Sell Online

Published on March 20, 2017 By Michael Cohn

Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it. Continue reading

A Quick Content Marketing Strategy that Works

Published on March 13, 2017 By Carolyn Cohn

If you are just starting out in business, developing your content marketing strategy doesn’t necessarily need to be an awful experience. It doesn’t have to be arduous and it doesn’t have to be extremely time-consuming. Continue reading

Getting Your Readers to Read Your Blogs to the End

Published on March 6, 2017 By Carolyn Cohn

You are a diligent blog writer and you put a lot of effort into writing top-quality content that you hope will resonate with your writers. However, what you want to happen doesn’t always happen. You need to figure out ways to make sure that your readers are moved enough by your blog content to want to read all of the way to the end. Continue reading

Determining Your Content Marketing Success

Published on February 27, 2017 By Carolyn Cohn

You are diligent and consistent with your content and you stick to your posting schedule. Of course, it also goes without saying that your content is top-quality as well. However, you still need to determine if your content is having a positive effect on your business. Continue reading

The Most Provocative Question Regarding Your Content

Published on February 20, 2017 By Carolyn Cohn

You know that people read your content but you need to ask yourself one extremely important question: would they miss your content if it didn’t exist anymore? Continue reading

The Relevance of Blogging to Your Life

Published on February 13, 2017 By Carolyn Cohn

You have probably read a ton of articles on why a blog is so important for your business. Well, the truth is that it goes way beyond just being important for your business. In fact, if you embrace it, your blog can have significance in every aspect of your life. Continue reading

Focus on Your Audience, not Your Products and Services

Published on January 30, 2017 By Carolyn Cohn

Although you are selling (ultimately) products and/or services, your main focus, when it comes to content marketing, should be on your target audience. You need to develop relationships with your target audience members that are solid and mutually beneficial. Having the ability (and the eventuality) to sell your products and/or services will come after you have been able to connect with those people. Continue reading

The Advantages of Evergreen and Trending Content

Published on January 12, 2017 By Carolyn Cohn

Some content never grows old and other content can only be used for a short period of time (or, at least, for a short period of time once a year). You certainly get the most bang for your buck if you post only evergreen content, although there certainly is justification to write time-sensitive content in certain cases. Continue reading

Evidence that Your Content Is Generating Money

Published on January 5, 2017 By Michael Cohn

In a professional context, even though you own your own business because you believe in what you are selling, it doesn’t mean that you don’t want to get paid for what you sell as well. You deserve to be paid. Continue reading