Tag Archive

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Understanding the Value of Your Voice in Content Curation

Published on August 8, 2016 By Carolyn Cohn

When it comes to writing content, there is no doubt that you want your content to be interesting and memorable. Hopefully, you are publishing a combination of original and curated content. That gives your readers interesting articles to read and a wider, more unique perspective. However, your curated content will not be valuable to your business if you don’t add your personal spin. Continue reading

Are You Writing Advertorials or Blogs?

Published on July 21, 2016 By Carolyn Cohn

You may think that you are writing blogs for your business but you may actually be writing advertorials instead. An advertorial is an advertisement that is masquerading as an editorial. It is very promotional. Continue reading

Does Your Content Marketing include Videos? Why it Should

Published on July 7, 2016 By Michael Cohn

Videos can connect with your target audience members in ways that you may not even imagine and in ways that you just can’t with the written word. Continue reading

Transitioning Your Content Marketing into Key Performance Indicators

Published on June 16, 2016 By Michael Cohn

When it comes to your content marketing materials, of course, the quality of your content must be established and consistent. People come to expect that from you and you must ensure that you provide that level of content always. So, how do you take your content marketing materials and transition them into KPIs? Continue reading

Making the Most of Your Content

Published on June 9, 2016 By Michael Cohn

Content is king now and it will always be king! That means that if you are comfortable writing content, you will have no difficulty coming up with top-shelf content on a consistent, regular basis. However, what do you do if you are not so comfortable with writing and eliciting the reaction from your target audience that you expect. Continue reading

Turning Target Audience Data into Effective Content Marketing

Published on May 23, 2016 By Michael Cohn

Whether data is a comfortable concept for you or an uncomfortable one, the fact is that all content is based on data. Those data are derived from many different sources, including information that you have gathered from your target audience. Continue reading

Simple Ways to Become a More Effective Marketer

Published on May 5, 2016 By Michael Cohn

When you develop your content marketing materials, are you writing with your target audience as your absolute number one priority? If you aren’t doing that, it is time to focus on your audience and to put them first. Continue reading

Knowing How Much to Give Away Through Content Marketing

Published on March 24, 2016 By Michael Cohn

When it comes to your content marketing campaign, it is important that you don’t give away too much for free. After all, this is what you do for a living and you should absolutely expect to be paid for those efforts. Continue reading

Monetizing Your Content for Maximum Value

Published on March 17, 2016 By Carolyn Cohn

Monetizing your hard work is very important for you and for your business. On the other side, the person who is reading your content is probably serious about buying (or, at least considering) what you are selling. Continue reading

Content Strategy and Content Marketing: What Is the Difference?

Published on February 29, 2016 By Michael Cohn

As a business owner, you have a content strategy (in all likelihood). You are probably also involved with content marketing to ensure that you get your story out there. Sometimes, the differences between the two are subtle. Continue reading