Tag Archive

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Making the Best Use of Content Curation

Published on December 29, 2016 By Carolyn Cohn

You have been reading about content curation on and off and you may have a sense of how it works and why it is important. Of course, that doesn’t mean that you should abandon original content. Curated content should complement your original content and if you do it right, it will strengthen your brand. Continue reading

Knowing When to Welcome a Content Opportunity

Published on August 1, 2016 By Carolyn Cohn

The chances are great that if you are responsible for writing your own content, at some point in time, you will experience some sort of writer’s block. The truth is that you can’t just snap your fingers and the content will flow each and every time you want it to. Continue reading

Writing Substantial, Lengthy Blogs

Published on June 27, 2016 By Carolyn Cohn

There are many people who write short, clear, concise blogs because that is what they believe that their readers want and need. Of course, short blogs are a better choice than no blogs. However, writing short blogs is not always the most effective approach. Lengthy blogs are sometimes more appropriate and have more favorable results than shorter blogs. Continue reading

How to Ace Your Content Marketing Contribution

Published on June 2, 2016 By Michael Cohn

By now, you probably realize how important content marketing is for your business. However, it is not enough to merely write content marketing materials. You need to do a really good job with them and truly touch your target audience. Continue reading

Overcoming Writer’s Block and Writing Fabulous B2B Content

Published on May 16, 2016 By Carolyn Cohn

At this point, you probably realize how important content marketing materials are for your business. That means content marketing materials that are meant specifically to reach other business owners. Continue reading

Sharing Compelling Curated Content

Published on December 3, 2015 By Carolyn Cohn

As a business owner who is producing online marketing content to share with your target audience, curated content is an important tool to include in your content marketing strategy and knowing how to present that curated content in the most effective manner is critical to your professional success. Of course, just remember to let your readers know exactly where all of your content originated. Continue reading

A New Approach to Creating Amazing Blogs

Published on November 9, 2015 By Carolyn Cohn

You may be writing content for business and, no doubt, you work very hard at making that content the best that it can possibly be. Once you have perfected your content, really polished it to a shiny gloss, you publish it and syndicate it to relevant groups and other people and places. So, what is the reaction from your target audience? Continue reading

The Importance of Fact Checking Your Content

Published on July 16, 2015 By Carolyn Cohn

You may be (and probably are) an incredible content writer. Your word choices are beautiful and the words on the paper flow easily and melodically. However, if you haven’t fact checked your content before you post it, you may run into difficulties. That can all be avoided if you take the time to make sure that everything that you are saying is accurate. Continue reading

Creating and Sharing Relevant Content

Published on July 13, 2015 By Michael Cohn

Okay, so you have figured out that being a part of the social media revolution is a really important thing for your business. That means that you have taken the time and made the effort to complete your social media profiles on those social media channels that are relevant for you. Now, what about the content? Continue reading

Sharing Amazing Content Every Time

Published on May 18, 2015 By Carolyn Cohn

Each person has a unique voice and style and you are certainly no exception to that rule. It may take a little while to find your voice but when you do, your unique way of expressing yourself through your brand and your offerings will really compel your online connections to become hungry for what you have to say next. Continue reading