Tag Archive

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Leveraging Your LinkedIn Profile to the Max

Published on October 5, 2015 By Michael Cohn

So, what do you understand about your LinkedIn profile? You understand that it is pretty important for you to have a LinkedIn profile but are you absolutely certain about why it is so important and about how much you can actually do with LinkedIn to bring your business to the next level. Continue reading

Improving Your Business With Social Media

Published on September 10, 2015 By Michael Cohn

If you started your business fairly recently and you need to promote it using social media channels but are not sure exactly how to get started, there are several things that you can try, which may really pay off. This article will offer you tips to improve your social media interactions for great results. Continue reading

Strengthening Your Online Influencer List

Published on June 18, 2015 By Michael Cohn

If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger. Continue reading

How to Become a Marketing Master on LinkedIn

Published on May 11, 2015 By Michael Cohn

If you aren’t doing it already, you should think seriously about focusing your marketing efforts on LinkedIn. Social media marketing is an extremely important aspect of your marketing strategy. Of course, there are many differences between the various marketing approaches, including the financial aspect. However, when it comes to marketing with LinkedIn, you will need to spend time and effort but there will be relatively less cost than with traditional marketing. Continue reading

Who You Follow + Who Follows You = Your Networking Experience

Published on May 7, 2015 By LisaMarie Dias

Imagine that someone told you about a great new networking group that you just had to try! “Everyone goes and there is a ton of activity!” they promise. Always on the lookout for good networking opportunities, you would probably take the time to check it out. Continue reading

Matching Social Relationships with Social Channels

Published on October 20, 2014 By Richard Larson
This entry is part 2 of 2 in the series Business Relationships with Social Connections
 

Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections. Continue reading

Your Staff May Be Your Best Online Tool Yet

Published on October 16, 2014 By Michael Cohn

You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may be obvious to you is that technology is so advanced at this stage that you can pretty much leverage any tool that you want to advance your social media marketing efforts. However, there is one tool in your social media repository that you may not even realize you should be using. Continue reading

How Does Social Media Redefine Friendships and Connections?

Published on August 7, 2014 By Richard Larson
This entry is part 1 of 2 in the series Business Relationships with Social Connections
 

In this article, we will be exploring the effect that social media has on friendships and business relationships. Social media behaviors are entrenched in the daily lives of those who participate in any social networks. There is no doubt that these interactions have an effect, or even a big impact, on relationships. Continue reading

Can Your Business Survive Without a Web Presence?

Published on May 22, 2014 By Owen Andrew

When we talk about an online presence, we are discussing a relatively young concept that some business owners are still hesitant to embrace. It’s understandable. Businesses have lived or died for all of time without being concerned about the Internet, so why should that change now? An online presence assists a small business in many different ways, so let’s compare them to your company to see if you can skip this whole Internet fad. Continue reading

Building Real Relationships Through Networking

Published on May 15, 2014 By Michael Cohn

Hopefully, you have a clear understanding of the importance of networking and what it can and will do for your business. You are probably aware of the fact that the main result that comes from networking is successfully building relationships that will stand the test of time and that will be mutually beneficial. Continue reading