If you have a brand but you don’t have to support behind it to sustain that brand and to bring it into the future, what good is it? You need to be very clear about what you and your brand are all about.
As a business person who is constantly working to make your brand more and more recognizable and more and more popular, the way in which you communicate is everything so you need to make sure that your communication strategy (approach) is all that it should be to ensure your success.