Tag Archive

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Using Content Marketing to Sell Online

Published on March 20, 2017 By Michael Cohn

Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it. Continue reading

A Quick Content Marketing Strategy that Works

Published on March 13, 2017 By Carolyn Cohn

If you are just starting out in business, developing your content marketing strategy doesn’t necessarily need to be an awful experience. It doesn’t have to be arduous and it doesn’t have to be extremely time-consuming. Continue reading

Getting Your Readers to Read Your Blogs to the End

Published on March 6, 2017 By Carolyn Cohn

You are a diligent blog writer and you put a lot of effort into writing top-quality content that you hope will resonate with your writers. However, what you want to happen doesn’t always happen. You need to figure out ways to make sure that your readers are moved enough by your blog content to want to read all of the way to the end. Continue reading

The Relevance of Blogging to Your Life

Published on February 13, 2017 By Carolyn Cohn

You have probably read a ton of articles on why a blog is so important for your business. Well, the truth is that it goes way beyond just being important for your business. In fact, if you embrace it, your blog can have significance in every aspect of your life. Continue reading

The Advantages of Evergreen and Trending Content

Published on January 12, 2017 By Carolyn Cohn

Some content never grows old and other content can only be used for a short period of time (or, at least, for a short period of time once a year). You certainly get the most bang for your buck if you post only evergreen content, although there certainly is justification to write time-sensitive content in certain cases. Continue reading

Making the Best Use of Content Curation

Published on December 29, 2016 By Carolyn Cohn

You have been reading about content curation on and off and you may have a sense of how it works and why it is important. Of course, that doesn’t mean that you should abandon original content. Curated content should complement your original content and if you do it right, it will strengthen your brand. Continue reading

Coming Up with Compelling Headlines

Published on December 12, 2016 By Carolyn Cohn

The blank page can be extremely overwhelming when you sit down to write your content. In fact, many people feel that it is extraordinarily intimidating. However, if you are able to write an effective headline, the rest of your content will follow more easily. Continue reading

Building a Pool of Blog Topics

Published on October 27, 2016 By Carolyn Cohn

If you blog on a regular basis, you may have some difficulty coming up with topics sometimes. A good way to prevent that from ever happening is to build a pool (or repository) of topics from which to draw so that you never find yourself in that situation again. Continue reading

Is Your Professional Blog Performing?

Published on October 13, 2016 By Michael Cohn

If you are a business owner (or business anything), there is a 100 percent chance that you want to increase your customer base. If that statement is true, you need a blog in order to attract the attention of new prospective customers. Assuming that you have a blog already, you need to ask yourself if it is performing to its full potential and attracting new people (as well as existing customers). Continue reading

Writing Precise, Effective Content Marketing Materials

Published on September 29, 2016 By Carolyn Cohn

Content is King now as it has always been! That much is not generally in dispute. However, just because your content marketing materials are essential to your business’ overall success, doesn’t mean that everyone who writes content understands how to hit the mark each and every time. Continue reading