Successful SEO for Your Business Using Press Releases

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Press Releases

Search engine optimization (SEO) has been an extremely important part of your social media marketing strategy. That has been the case for a long time and it is still the case. Your business’s rankings on the search engines are critical to your success. Press releases are a great vehicle to make that happen.

Search engine rankings

Not only is it important for you to establish a high-ranking on the search engines but it is just (if not more) as important for you to maintain a high rank in the search engines. Maintaining a high-ranking will undoubtedly take a great deal of effort, time, and persistence. However, it will be worth every bit of the effort. It is very important to remember that you will have a great deal of competition when it comes to your position in the search engines.

The second you achieve a high ranking, another business (a comparable business) will be waiting in the wings to bump you down from your position in order to take over). The competition is absolutely fierce when it comes to SEO. It is extremely important that you are aware that is the situation so that you can do what you need to do to maintain your search engine ranking. The question that you may be asking is what do you need to do to make sure that your competition does not gain the upper hand (or upper ranking)? There are several different tricks and tools that you can use to make that happen.

Try using press releases

A press release can potentially serve many different purposes. It is not only used as a vehicle to announce new information about someone or something. It can also serve as a wonderful vehicle for SEO. Here are several ways that you can use it for SEO:

  • You can include keywords in your press release and people will find you easily.

  • You can share your press releases on several different social media channels for ultimate exposure.

  • You can include backlinks to targeted pages on your website in the press release.

You may ask yourself, considering how effective press releases can be for successful SEO, why there don’t seem to be too many people using them to increase the success of their business. The first part of the answer is that there are many people with varying degrees of knowledge about online activities; however, there are many people who have no idea that press releases are such an effective tool and that they can really improve your marketing strategy tremendously. The other part of the answer is that there is a preconceived notion on the part of many people that they have no idea about how to write an effective press release. In actuality, it is not nearly as difficult as they may think. It will most likely take less effort on their part than they imagine and once they have mastered writing press releases, they will wonder why they ever hesitated to write them in the first place. When it comes to writing press releases, there are several ways that you can approach it.

  • You can take a piece of news that concerns your business and write about it with enthusiasm and excitement.

  • You can use a template for press releases and you can find the one that is most appropriate for what you have in mind for your business.

  • Remember to integrate your keywords into your press release so that you get the most out of it for SEO.

  • You may wish to consider integrating a graphic image into your press release. That will make it even more appealing for your audience.

  • Your final step is to share and syndicate your press release so that it get maximum exposure.

  • There are several important elements in your press release (no matter which type you choose to write) and you need to make sure that you have incorporated all of them. They are the headline, teaser paragraph, graphic image, backlinks, contact information, and social sharing buttons.

Adding keywords

Keywords are essential for your SEO success. However, it is important to understand the balance and not to insert too many keywords.  If you use too many keywords, the search engines will let you know that they don’t accept it. Your keyword use should seem seamless and natural. Two keywords in any given press release is appropriate.

Conclusion

SEO is essential to your business’s success and it must be done correctly and appropriately. There are several different ways in which you can bolster your SEO efforts but using press releases is just one way and you should definitely keep it in your SEO tool repository and pull it out often. It is important to remember that you are writing as a way to connect with other people and that is one way of achieving that. Press releases hold value; however, they are just one tool among many that you need to consider using.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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