Article Series: The Role of Branding in Your Marketing Strategy

This article series discusses the many different, creative approaches to marketing your brand as well as explaining the differences between marketing and branding, which many people believe are the same thing. It will also explain why those approaches are so important and effective.


Understanding Branding Importance in Marketing Your Business

August 14, 2014
This entry is part 1 of 3 in the series The Role of Branding in Your Marketing Strategy
 

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.
Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Continue reading

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Posted in Branding, Marketing Strategy, Online Marketing, Reputation Management by 17 Comments »

How to Perfect Your Brand Message

November 10, 2014
This entry is part 2 of 3 in the series The Role of Branding in Your Marketing Strategy
 

As a business owner, you have a brand. In fact, even if you don’t own your own business, you still have a brand. Your brand may be personal, professional, or both. Have you taken a hard look at your brand lately? If you have and it isn’t what you want it to be, you need to perfect your brand message. Continue reading

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Posted in Branding, Marketing Strategy by 2 Comments »

Maintaining Brand Image Consistency Across Social Media Channels

November 13, 2014
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy
 

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

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Posted in Branding, Marketing Strategy, Social Media Marketing, Social Media Strategies by 6 Comments »