Article Series: Marketing Your Business Online

An introduction series of articles about marketing your business online.
Marketing on the Internet can often be confusing for people, especially ones who are more used to more traditional methods of marketing and advertising. Doing your marketing on the Internet is generally far less expensive than more traditional types of marketing, though, and done correctly will yield great results.


Why You Should Market Your Business Online

July 14, 2014
This entry is part 1 of 6 in the series Marketing Your Business Online
 

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience. Continue reading

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Posted in Business Strategies, Internet Marketing, Marketing Strategy, Online Marketing by 16 Comments »

Will Online Marketing Work for Your Business?

July 17, 2014
This entry is part 2 of 6 in the series Marketing Your Business Online
 

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign. Continue reading

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Posted in Business Strategies, Internet Marketing, Marketing Strategy, Online Marketing by 3 Comments »

How to Start Marketing Your Business Online

July 28, 2014
This entry is part 3 of 6 in the series Marketing Your Business Online
 

While, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies that can help a business owner to launch his or her own Internet marketing campaign. It will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign, and optimizing your website for search engines. Continue reading

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Posted in Business Strategies, Internet Marketing, Marketing Strategy, Online Marketing by 5 Comments »

Gauging Results of Your Online Marketing Efforts

July 31, 2014
This entry is part 3 of 6 in the series Marketing Your Business Online
 

Starting an online marketing campaign is only the first step in the process. It is a great idea to start an online marketing campaign if your target audience will use the Internet to research or purchase the products you sell or the services you offer but those marketing efforts may be a complete waste of time if you don’t evaluate the response to your Internet marketing. Each time you implement a change to your marketing strategy, you must evaluate the results of the change to determine whether it generated a greater profit for your business. It is critical because it can help you determine what is working and what is not. Continue reading

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Posted in Business Strategies, Internet Marketing, Marketing Strategy, Online Marketing by 11 Comments »

Boosting Your Online Word-of-Mouth Marketing

August 4, 2014
This entry is part 5 of 6 in the series Marketing Your Business Online
 

Online marketing presents you with a unique opportunity to create a bigger buzz than you can do with traditional marketing. This is particularly true for word-of-mouth marketing. Continue reading

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Posted in Business Strategies, Internet Marketing, Marketing Strategy, Online Marketing by 5 Comments »

Who Is Your Audience?

August 11, 2014
This entry is part 6 of 6 in the series Marketing Your Business Online
 

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a result, you will gain more loyal, returning visitors who will come back again and again for more. Continue reading

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Posted in Business Strategies, Internet Marketing, Marketing Strategy, Online Marketing, Web Presence by 7 Comments »