When it comes to increasing your online traffic, you want to be connected to Twitter and to interact as regularly as possible. However, you don’t just want to post tweets. You want your tweets to entice your online connections and you want them to increase your online traffic. Twitter produces many positive results, such as increasing traffic and fortifying your brand.
The challenge of Twitter
If you have ever used Twitter (or know someone who has), you are aware that each of your Twitter posts has a limitation of 140 characters (including spaces). It is not always so easy to say what you want effectively in under 140 characters. The chances are that you will also want to include a link in your tweets, in which case, you will need to keep your message to approximately 115 characters (including spaces). If you promote your Twitter content properly, you can expect to increase traffic; however, are you increasing it at the volume that you are hoping for? It is important to understand that it may take a little while before you start to see results but you will definitely make progress.
Your plan must be well thought out and executed properly and effectively. There are several different things that you can do that will help you to increase your online traffic.
Shoot straight from the hip: Your tweets should be straight forward, genuine, and compelling. People can always tell when you are being genuine and when you are faking it. You need to figure out how your target audience thinks and what they want and need. If you express any ambiguity at all in your tweets, people will pick up on it. That is certainly not the way that you want to start your relationship with the other person.
Your tweets should let the other person understand without a doubt that you are the person to solve his or her problems. That is critical to your business’ success. If people appreciate what you are saying, they will be willing to click on your link as well. It is that simple. In this day and age of so much information online, that is really quite an accomplishment. Remember to keep your tweets clear and concise and to the point. Twitter lends itself to instant gratification, which goes a very long way nowadays.
Tweet in the off hours: Some people have opinions about when you should post content online. Some feel that specific days of the week are better than others and that specific times of the day are better than others. In this case, you should consider posting your tweets on the weekend.
The truth is that your target audience works during the week, which means that they may not have the time or leisure to read your tweets during the week. If your audience members are more relaxed, they will probably be more inclined to read your tweets and to retweet your content. Try it as an experiment and see what the results are. If you are not sure about which schedule works best for your business, using an analytics tool is a great way to determine what works well and what doesn’t.
Use graphics: Some people respond better to words and some respond better to images because they are visual people. That is just the way it is. Knowing that you should seriously consider using effective images with your tweets as well as words whenever you can. People will be attracted by the images and they will be inclined to retweet what you tweet. You will probably get a lot of mileage out of using graphic images.
Make good use of hashtags: The reason that you want to use hashtags is because people will then be able to find you. The greater the number of people who find you, the greater the number of people who will click on those tweets and who will begin a relationship with you. It is that simple. Those people will want to engage with you and they will become loyal to you. You should use your hashtags wisely. They will serve you well.
Make good use of your CTA: Your call-to-action (CTA) is extremely important in all of your content. It is the only way that your audience members have to be able to communicate with you directly. Without it, you can’t develop any sort of relationship with them. It is very important that you keep that in mind. In addition to merely offering a way to communicate through your CTA, you can tell your target audience members specifically what you want them to do. The chances are very good that they will be willing to do whatever you ask.
Twitter is an important social media channel and you should take full advantage of it because it can help you to bring your business to the next level. No matter why you are tweeting, tweeting is important, as is retweeting. If you customize your tweets with information that resonates with your readers, you will have a good chance of their retweeting your tweets.
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Also published on Medium.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
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