Getting More People to Open Your Emails on Mobile Devices

Just like all good business people, you send Emails out to your target audience (consistently but not overwhelmingly). Of all of the Emails that you send to people, you notice that many of your recipients are not bothering to open your Emails. In fact, it feels as though they see that they are from you and they immediately delete them.

The importance of getting your Emails read on your audience’s mobile devices

You put a great deal of thought and effort into the Emails that you send out to the members of your target audience. When you first started to send out Emails, a healthy percentage of them were opened. All was right with the world. However, unfortunately, nowadays, you notice fewer and fewer Emails that are being opened. Obviously, you recognize the importance of your Email campaign and how it relates to your business’s success; however, the big question is, “What are you doing wrong?” You must be doing something different from what you did in the beginning. Otherwise, your open rate would not have changed over time.

It is safe to consider that if you send Email out to your target audience members, if those people don’t bother to open the Emails, it was as though you never sent them in the first place. You may have the most incredible Emails that exist, with wonderful graphics and pure pearls of wisdom. However, if your recipients don’t bother to open those Emails, you are finished before you have even had a chance to begin. 

What do you need to do to change that situation?

You have a couple of options in front of you. First, you can sit back and do nothing. Of course, that isn’t really an option at all. Second, you can keep doing what you are doing and hope for the best. Again, considering the results that you have had in the past, that is not really an option either. Okay, now, wait for it, you can look at your approach and figure out what to do that will strengthen the open rate and get people to start noticing you again. Of course, that is the only true option that is available to you. 

Well, the first thing that you must understand (and always keep in mind) is the fact that the majority of people are constantly on the move. Of course, that in no way means that they are not interested in having access to the same amount of content that they have been able to read all along. It just means that they want to read the content on their mobile devices.

However, it isn’t as simple as merely understanding that perspective. You need to do something now that you have that knowledge in hand.

You need to optimize your content so that it can be read successfully on mobile devices.

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Of course, you only need to do that if you feel that your Email strategy is important and is tied into the success of your business. You and I both understand, of course, that will always be the case. The fact is that a large percentage of Emails that a person receives are read initially on their mobile device. If you optimize that content, you will be one step ahead of the game.

How do you optimize your content for mobile devices? 

Well, there are a few ways in which you can accomplish that. It is easier than ever nowadays. In fact, there are companies that have developed software that is specifically designed to help you to optimize your content appropriately. If you take advantage of that, you will have a pretty easy time of it. So, how do you go about optimizing your content for mobile devices? It is important to realize that there is only a small amount of content that really matters when it comes to optimizing your content. Those areas are:

• Your subject line: Your subject line must be clear, concise, and compelling. You have a maximum of 25 to 30 characters so you better make it good! Any longer than that and you will be truncated. That is an area that is well worth polishing.

  When it comes to word choices, make sure to connect with your audience members on an emotionally.

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  Address them directly (using the person’s first name). Whatever you do, make sure that it has a human touch to the communication. If you manage to connect with your readers on an emotional level, they will be far more inclined to open your Emails and to continue reading.

• Your first line of content: Remember to keep it person (but appropriate, at the same time). Your first line must grab the reader and keep the reader interested. You should inject as much of your personality in your first line as you possibly can. Take the opportunity to tell your story. 

• “From” line: It is important in this part to make sure that you put your name. It goes back to the human feel. The from line should never have the company name. It just isn’t personal enough. The best way to get a person to lose interest in what they are sending to you is for you to create the perception that you are not a person. Don’t do it because you will be very disappointed in the results. 

Conclusion

Okay, so now you have a clear direction regarding which parts of your Emails you need to fix in order for them to be of interest to the target audience that you want to reach. Working on those areas of your Emails will most likely not be a big challenge. As you are improving your content, of course, another important factor that you should consider is when you send those Emails. It will benefit you to identify the times of the day and the days of the week in which your target audience will be most likely to open your Emails. You will likely see very positive results from the tweaks that you did make. Remember that everything that you do to entice your target audience will strengthen and improve the relationship that you share with them overall. 

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