CompuKol Connection http://www.compukol.com When you need results, our expertise eclipses the competition! Thu, 21 May 2015 09:00:40 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 LinkedIn’s Personal Touch Increases ROI http://www.compukol.com/blog/linkedins-personal-touch-increases-roi/ http://www.compukol.com/blog/linkedins-personal-touch-increases-roi/#comments Thu, 21 May 2015 09:00:40 +0000 http://www.compukol.com/?p=7143 It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize is that LinkedIn's "softer" features can also improve your business dramatically. Continue reading ]]>

It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize is that LinkedIn’s “softer” features can also improve your business dramatically.

People react to what feels good

You must have read many times that LinkedIn is one of (if not the) best social media channels for professional. The people behind LinkedIn have developed very useful tools and features and continue to introduce new ones that help everyone in the business world. However, what may not have occurred to you is that some of the more personal aspects of LinkedIn can also help your business in a really big way. When you complete your LinkedIn profile initially, if you have done it correctly and completely, you will have put in your birthday and other significant dates. Just in case you are wondering, LinkedIn doesn’t just want that for no particular reason. The reason that the information is pertinent is that as a person’s birthday (and the same goes for work anniversary) approaches, LinkedIn will remind everyone who is connected with that person through LinkedIn. It gives them the option of wishing the person a happy birthday, sending them a gift, etc. As a human, it probably makes you happy to receive birthday greetings from your online connections. It gives your emotions a boost. In many cases, the birthday greetings are short but the person (in each case) took the time out of his or her busy schedule to wish you a happy birthday and that speaks volumes.

Why is a simple birthday greeting so important, you may ask? Well, it is important because it makes the other person feel as though he or she is special to the person who is issuing the greeting. It is the very first element of the foundation of a budding, productive, enduring relationship between you and the other person. It allows the two people involved the opportunity to begin interacting with one another and, as we all know, interacting is necessary for the relationship and it eventually leads to one (or both) of those people becoming a client of the other. 

How do you respond?

You have a few options available to you about how you respond to the other person. You can thank the person for wishing you a happy birthday (in a concise manner or in a manner that is a little more elaborate) or you can merely start to interact with the other person. Either way, the birthday greeting has opened the door for you to connect with the other person. It is probably a good idea to at least acknowledge the person’s birthday wish to you in some manner, although a simple thank you would suffice. 

So, now the door has been opened and it is time to start building your relationship together. Of course, that relationship will only be successful if you both put the time and effort into it, just as you always have to do. In other words you have to work at communicating regularly, nurturing the relationship, enticing the other person with thought-provoking topics, questions, etc. It is really wonderful because you never know from the outset how the discussions are going to go and how the relationship is going to go. The best that you can do is to do everything in your power to make it work and, hopefully, the other person will do the same. Life events (with are the occasions that really matter to people) are very important and must be acknowledged. The acknowledgement is proof that the person cares.  You can approach the human interaction in a number of ways.

  • Stay on top of the communications that you are receiving: If you are constantly checking who is sending greetings to you, you will be able to acknowledge those greetings and interact with that person quickly. People really appreciate when you respond quickly because that means that it is important to you (thus, they are important to you).

  • Make it special: When it comes to personal events, you should try to send a message that is above and beyond the message that is supplied by LinkedIn. The personal touch will go a long way. If you use the default message, the other person will know that you didn’t put forth too much effort.

  • Try to engage the other person: Your message to the other person should be rather specific. It should definitely mention the particular event, at the very least. Your message should also show that you are interested in sharing in the joy of that event in some way (even if it is only in writing).

  • Expand the discussion: Once you have become comfortable enough with the other person, you can continue your relationship in person (or on the telephone). In other words, your relationship should go beyond only being an online relationship. Maybe you can suggest that you meet for coffee (if you are geographically close to each other) so that you can get to know each other on a deeper level. Having coffee is very appealing for many people because it allows the people to interact in person but doesn’t have a large time commitment. In many ways, it is perfect for initial, in-person interactions. 

Conclusion

Even though LinkedIn is a social media channel for professionals, it doesn’t mean that you shouldn’t have a human element in your interactions. Wishing the other person a happy birthday or happy anniversary is the perfect way to work in the human side of it. People generally appreciate the fact that you are thinking about that person and it very well may solidify your relationship. In addition to birthday and anniversary greetings, holiday greetings work effectively also. Again, it is all about the personal feeling that the recipient gets when the other person takes the time and makes the effort to reach out in that way. Another way to get your LinkedIn connections to react favorably to your messages is by using humor (or course, that is, appropriate humor). However, you need to be careful with humor because not everyone has the same sense of humor. You need to know the person a little bit before you try that approach. Once you do use it, it will hopefully be another way to strengthen your relationship.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Sharing Amazing Content Every Time http://www.compukol.com/blog/sharing-amazing-content-every-time/ http://www.compukol.com/blog/sharing-amazing-content-every-time/#comments Mon, 18 May 2015 09:00:25 +0000 http://www.compukol.com/?p=7155 Each person has a unique voice and style and you are certainly no exception to that rule. It may take a little while to find your voice but when you do, your unique way of expressing yourself through your brand and your offerings will really compel your online connections to become hungry for what you have to say next. Continue reading ]]>

Each person has a unique voice and style and you are certainly no exception to that rule. It may take a little while to find your voice but when you do, your unique way of expressing yourself through your brand and your offerings will really compel your online connections to become hungry for what you have to say next.

The goal of your content

When you write content, you are writing it for a variety of reasons. All of those reasons are valid and all of them make sense to you. However, when you share that content, you have additional goals in mind and, hopefully, those goals will be realized each and every time that you share content with other people online. In addition to sharing the best possible content so that other people will find value in what you are expressing, you also want them to share your content with other people whom they know well and trust. In other words, you have a desire for your content to go viral as quickly as possible. Of course, just like any other person who owns a business, your ultimate goal is to sell your products and/or services to as many people as possible. However, there is often a long journey that you must take to eventually be able to realize that goal. However, you should trust in the fact that you will definitely reach your ultimate goal at some point. 

It is clear that you are not just writing content for your own satisfaction and fulfillment. You are also writing content so that it will be of value to other people and that content (if you do it correctly) will clearly express to the other person that you are capable of solving his or her problems. That concept of “WIIFM” (“What’s In It For Me””) is one that you must always have on the top of your mind. It should never be about how wonderful you and your business are. It must always be about whether you are capable of solving the other person’s problems. If you are good at what you do, that will be true every time. 

The motivation behind sharing content

There are many reasons why a person shares his or her content. Some reasons are shared by many people and some are unique to specific individuals. 

  • We share content to create a positive perception for other people.
  • We share content to enrich the knowledge base of other people.
  • We share content to help other people to grow and to solidify the relationships that we share with them.
  • We share content to allow people to understand what we represent and to build trust, credibility, and to position ourselves as a subject matter expert in the eyes of the other person.

Sharing content with other people is of great benefit to everyone involved. For all of the reasons stated above as well as some others that have not yet been discussed, sharing top-quality content is not only a sensible thing to do if you have any hope of bringing your business to the next level but it is necessary if you wish to succeed in business at all. 

When it comes to sharing your content using social media channels, there are several different tips that you may wish to consider using.

  • Wrap your mind around what motivates your target audience: It is important to understand the way in which your target audience thinks (to whatever degree you are able). Hopefully, the most significant thing that your target audience shares with each other is you. You need to emphasize that as much as you can and get them excited about interacting on your behalf.

  • Make sure to tell your story:  Your story is critical to everything. Without a story, the other people will not be able to connect with you on a human/emotional level. If they can’t connect with you in that way, you will not be able to build a relationship together. It is that simple.

  • Always keep your message clear and concise: People (especially nowadays) have not time or patience for long-winded articles and other types of content that go on and on. Your message to your target audience should be clear and concise and straight to the point. The will appreciate it and you will get the reaction that you are looking for from them.

  • Try to keep your content as positive as possible: Most people thrive on positivity, not negativity. You should always try to give positive messages and if you set a positive tone, other people will react to you in a positive way as well.

  • Make your content communicate how important what you are trying to accomplish is: Interestingly, people react much more positively than you might think to urgency and they will be more apt to meet your deadlines (if you impose them) if you give them shorter ones. It is merely human nature. The less urgency you inject, the less seriously other people will take it.

Conclusion

If you consistently share amazing, compelling, thought-provoking content, you will get a surprisingly wonderful return on investment (ROI). In this case, the ROI is not just about money. More importantly, it is about the effort that other people are willing to make toward you and your brand and the investment that they will be excited to make in the relationship that you share. Engaging other people is an essential part of your success and you should be able to accomplish that easily if  you are always genuine and sincere. Oh, and one more thing, listening to the other person goes hand in hand with sharing amazing content each and every time. After all, you are in a relationship and a relationship consists of two people, not one!

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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The Power Behind Your Call-to-Action http://www.compukol.com/blog/the-power-behind-your-call-to-action/ http://www.compukol.com/blog/the-power-behind-your-call-to-action/#comments Thu, 14 May 2015 09:00:53 +0000 http://www.compukol.com/?p=7405 When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Continue reading ]]>

When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them.

Choose the words wisely because they will bring you very far

Each word that you choose has the potential to bring you further along in your quest to gain more and more success in your business and for your brand. Some of the words weigh more than some of the other words but they are all important and each one deserves the same amount of consideration. Words lure your readers and the call-to-action is the bridge that allows your readers to cross over from merely appreciating and benefiting your content to establishing a relationship with you and  your brand. That is why the language that you choose for your call-to-action should be as effective and compelling as possible. It needs to grab your readers and cause them to want to establish a true connection with you. Of course, the main reason for that is that you want those online connections to eventually become your loyal customers. It is not really a far-fetched idea if you stop to think about it. You may be surprised at what an impact the right words in a call-to-action can have. 

When it comes to choosing the language that works the most effectively in your call-to-action, your choices should not be accidental. People who have done extensive research on the psychological effect of certain words on the reader swear by the particular word choices. The reason that they are so convinced that those are definitely the words to use is that they have worked well for them for their business and brand.

  • Use the word “new”: Psychologically and emotionally, using the word “new” has a specific effect on your readers. It makes the person feel that what is being offered is special for them. If is new, it is novel and exciting and they are one of the first people to have the privilege to be allowed to take advantage of it. Exciting, innovative products and concepts are at their fingertips and that makes them feel very special. You are making them feel very special.

  • Use the word “because”: There is something about the word “because.” It is not going to be the case that you are going to respond with just “because” when you are asked a question by the other person. The word will have an explanation following that word. In other words, if the person hears because, they will automatically associate that word with the concept that valuable information will follow immediately. You will be satisfying the person’s wants and needs in that situation.

  • Use the word “free”: The fact is that everyone loves to feel as though they are getting something for nothing. For that reason, “free” elicits an emotional response in the other person. It goes back to the concept of feeling special. It says that you value that person so much that you are willing to give them something without their giving you something in return. Of course, it is critical that you make the other person understand that you are offering something of value. The person probably wouldn’t be interesting in getting something from you that is not valuable in their eyes. Use those words to express that whatever you are offering is really worthwhile.

  • Use the word “you”: It is important that you make each and every member of your target audience feel as though you are only speaking to that person. Nobody else matters in that situation (or, at least, that must be the perception that you create). You are connected to the other person for one reason and that is to satisfy that person’s wants and needs. That brings customization to a whole new level. 

  • Use the word “immediately” or “instantly”: Instant gratification is definitely the name of the game! Can you think of a single person who would rather wait for something than having it handed to them immediately? Nobody can because it just isn’t human nature. Give it to them now and they will be happy.

Conclusion

It is important that you seriously consider the words that were mentioned above. They may dramatically improve the effect that your call to action (or, several versions of your call-to-action) has on other people. The positive side effect for you and your business/brand will be more interactions and, eventually, more business. When it comes to your calls-to-action, it is very important that you clearly state what you want from the other person and tell the other person what you can do for him or her. Remember that without a call-to-action, your readers will have no way of interacting with you. Beyond that, without an effective call-to-action, your readers will not care about whether they interact with you or not.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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How to Become a Marketing Master on LinkedIn http://www.compukol.com/blog/how-to-become-a-marketing-master-on-linkedin/ http://www.compukol.com/blog/how-to-become-a-marketing-master-on-linkedin/#comments Mon, 11 May 2015 09:00:48 +0000 http://www.compukol.com/?p=7191 If you aren't doing it already, you should think seriously about focusing your marketing efforts on LinkedIn. Social media marketing is an extremely important aspect of your marketing strategy. Of course, there are many differences between the various marketing approaches, including the financial aspect. However, when it comes to marketing with LinkedIn, you will need to spend time and effort but there will be relatively less cost than with traditional marketing. Continue reading ]]>

If you aren’t doing it already, you should think seriously about focusing your marketing efforts on LinkedIn. Social media marketing is an extremely important aspect of your marketing strategy. Of course, there are many differences between the various marketing approaches, including the financial aspect. However, when it comes to marketing with LinkedIn, you will need to spend time and effort but there will be relatively less cost than with traditional marketing.

Using LinkedIn for your marketing efforts

There are many effective, amazing social media channels that you may be able to take advantage of; however, when it comes to using social media for your business, LinkedIn is probably the one that will give you the best advantages. Of course, that is assuming that you have decided to go with inbound marketing. You may not be aware of all that LinkedIn has to offer but if you take a little time to educate yourself about all of its features, you will begin to realize how amazing it can be for your business. It can definitely help to bring your business to the next level much more quickly than you would be able to do without it. In addition to all of LinkedIn’s wonderful features, it is also a fabulous marketing tool and it is well worth considering seriously for your business.

  • How to begin: Many people in the business world understand (in theory) that they should take advantage of LinkedIn for their business. However, just as many people don’t make good on that promise to themselves and actually use it for all that it’s worth. Marketing through LinkedIn may seem challenging at first; however, it starts to get easier rather quickly and before you know it, you will be wondering what you did before you started using LinkedIn. So, it is time to start, right now.

  • Establish a healthy pace for your business: In life and in business, it not a good idea to go too fast or too slow. In fact, you are better off starting slow and then working your way up to going faster but you should be careful not to pick up speed too quickly. If you go too fast before you are ready, the result may not be favorable.

  • Offer something useful: When it comes to updating your LinkedIn status, make sure that you share something useful (each and every time) for your LinkedIn connections. Of course, you have that same right to want the same thing from your connections and, hopefully, they won’t disappoint you. You should also remember that there is nothing wrong (and everything right) with making those status updates interesting and even humorous, if appropriate.

  • Avoid giving anyone the “hard sell”: The last thing that most people are interested in is being sold by another person. When it comes to interacting online through LinkedIn (or any of your other online interactions), your only immediate concern should be adding value and sharing content that is interesting, educational, and compelling. The bottom line is that you are interacting in order to establish and build relationships with other people. Everything else that you are after (including eventually selling your products and/or services) will follow and you will achieve everything that you set out to accomplish. You just need to be patient. 

  • Give the relationship the proper time to grow: Again, remember that your goal is to share valuable information with the other person. If you continually do that, you will build trust, credibility, and a true connection with the other person. Those are the building blocks of the relationship. No matter what, you need to remember not to try to sell your offerings too soon. If you do, the other person will know it and it may make him or her turn away from you. That is the last thing that you want or need. 

  • Put yourself out there: As you are establishing relationships, it is important to make a point of being as available as the other person needs you to be. That will establish your position with that person. When they need what you offer, you will be the first person he or she turns to. That puts you in an extremely valuable position.

  • Keep it professional: When it comes to LinkedIn, it is important that you remember that you are interacting for professional reasons only. It is very important for your credibility that you don’t put anything of a social or personal nature on LinkedIn, with the exception of wishing your LinkedIn connections a happy birthday or congratulating that person on a work anniversary. That includes graphic images as well. 

Conclusion

LinkedIn has much potential and you can market your brand successfully and easily. Once you get started, you won’t remember a time when you didn’t market (and become an extremely adept marketer, at that) on LinkedIn. The many useful features of LinkedIn are sitting, waiting for you to use them to enhance your business. Just like all of the social media channels, LinkedIn is all about people and it gives you an opportunity to establish enduring, valuable relationships with other people. One of your many goals has to do with increasing traffic so that you can become more and more successful and LinkedIn will help you to get there. 

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Who You Follow + Who Follows You = Your Networking Experience http://www.compukol.com/blog/who-you-follow-who-follows-you-your-networking-experience/ http://www.compukol.com/blog/who-you-follow-who-follows-you-your-networking-experience/#comments Thu, 07 May 2015 09:00:29 +0000 http://www.compukol.com/?p=7343 Imagine that someone told you about a great new networking group that you just had to try! “Everyone goes and there is a ton of activity!” they promise. Always on the lookout for good networking opportunities, you would probably take the time to check it out. Continue reading ]]>

Imagine that someone told you about a great new networking group that you just had to try! “Everyone goes and there is a ton of activity!” they promise. Always on the lookout for good networking opportunities, you would probably take the time to check it out.
Imagine now, your first visit. You arrive to find the room packed with people and, judging from the volume, there really is a lot of activity going on. You enter optimistically and pull up a chair between two people. You turn and introduce yourself to the person on your right. “Hello, my name is…” Oddly, you notice that the person has not turned to meet your gaze.

She is staring straight ahead and you realize that she is talking, to no one in particular, even as you are introducing yourself!

She is, in fact, almost hypnotically reciting a litany of her awards, degrees, and achievements. “graduated magna cum laude Harvard Law, Forbes 500 women to watch, Presidential subcommittee on…” she continues, even as you try to interject a compliment and congratulate her on those accomplishments. “Oh well” you might think and turn to your left to introduce yourself there.

As you reach out your hand to the man on your left, you notice that he too, is speaking, straight ahead, to no one in particular. Offering a blow-by-blow description of his breakfast and early morning dog walk, he looks right past you as he anxiously scans the room as if waiting for someone to arrive. Since he doesn’t acknowledge your overtures, you might decide to change seats.

As you get up, someone strides across the room, hand outstretched, to introduce himself. Relieved to finally meet someone, you shake his hand and offer your name. The man seizes upon the name, loudly repeating it and exclaiming how happy he is to have met you – how lucky you are to have met him! How he is going to make you millions! today! right now

His tone rises with each exclamation until you realize he is yelling. Right at you!He follows you briefly as you turn to head out the door but is quickly off to pounce on another new arrival. As you gratefully leave the room, you think, “Who in their right mind would possibly recommend a group like this?!”

And yes, your first forays into Social Media may feel like this. Especially on a platform like Twitter! As I always say: “Who you follow + Who follows you = Your networking experience” (Both in real life and online)

Compare that awful experience above to the following:

You walk into the room and see a number of people you recognize as famous authors and industry leaders. Listening in, many of the conversations you hear are interesting and you realize that you can add useful comments and suggestions. People are talking about topics you are familiar with and you want to join in. You introduce yourself and people want to learn more about you. You are fascinated by the people you meet and excited to have the opportunity to ask questions of authors whose work you admire. You mention your own book and people offer to introduce you to bloggers who are influential in your field and who might be interested in reviewing it. You cannot believe your good fortune and can’t wait to thank the person who suggested that you attend the meeting.

What a difference!

On most social media platforms, you have the opportunity to determine who you would like to associate and network with. And you have the ability to filter new people by interests and industry so you can identify those who you can help and who will be interested in what you can offer.

By taking the time to identify and follow people and communities who are of interest to you and those who will be interested in what you have to share, it will make the time you spend networking online, much more valuable.

Here are things to keep in mind when creating your community on Twitter:

  • Search Twitter, using your industry keywords, to identify people that have those keywords in their bio’s and/or tweets.

  • Visit those profiles and see what they post before you decide to follow someone. Do not follow people who are spamming or selling you. Do not follow people who are shouting or insulting. Do not auto-follow back. Remember, these are the people who you will visit with each time you go online, so make sure that they are a group worth spending time with!

  • Review the Twitter “Who to Follow” suggestions (in the top navigation bar, between Home and your thumbnail photo). Please note that the more you use this tool, the “smarter” it gets. For example, if you are interested in wine, first, they may send you all wine related profiles, but after you pick through them and choose only the California wineries, they will start to offer more of those to you.

  • Try a tool like http://wefollow.com and/or http://www.twubs.com to identify possible matches by industry, hashtags and/or location. You can also add your name to these directories so you too are found by people looking to build their own communities. (Note–if you do authorize wefollow, be sure to deactivate after using it as part of the Terms of Service is to allow them to follow people on your behalf–not something I recommend allowing.)

  • Make sure that you are adding to the conversation. This is all about engagement and contributing content of value. Make sure that you are a valuable, contributing member of the community!

Conclusion

Online networking can be a very valuable way to spend your time, just make sure that you choose carefully when setting up your community.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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How Online Reviews Can Help Marketers http://www.compukol.com/blog/how-online-reviews-can-help-marketers/ http://www.compukol.com/blog/how-online-reviews-can-help-marketers/#comments Mon, 04 May 2015 09:00:27 +0000 http://www.compukol.com/?p=7114 From the consumer's side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person. Continue reading ]]>

From the consumer’s side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person.

Benefiting from the freedom of the Internet

As much as customers benefit from the freedom that they now have because of the Internet, on the other side, marketers can derive a great deal of benefit as well. Marketers can learn a lot and achieve positive results in the same environment. As a business person, it is very important for you to recognize that online feedback is the pearl in the oyster! The feedback teaches you that what you are doing is beneficial or it is not. The feedback steers you in the best possible direction and allows you to understand where you went wrong, if you did. In short, it allows you the opportunity to improve upon what you have already shared and gives you the opportunity to do it better the next time around. It absolutely behooves you and your business to pay close attention to the online reviews that other people are taking the time and making the effort to post for your benefit.

If you and your business are not taking advantage of online reviews yet, there are a few things that you can do to get started. You will see before too long that it is more than worth the effort to take those reviews seriously.

  • Don’t be afraid of negative reviews: When it comes to sharing online reviews for your business and your brand, you shouldn’t be afraid to embrace the negative ones. In fact, you will see, in many cases, that you learn more and you benefit more from the negative than the positive reviews. The negative reviews will force you to really look carefully at what you are doing. Although the positive reviews will make  you feel really good about what you are accomplishing, they generally will not help you to advance and to improve your products and/or services. If you happen to be in charge of choosing to post the reviews that you feel are deserving and that should be shared with other people online, you should weigh which reviews should be posted. If a particular review doesn’t really do anything, you may want to consider omitting it.

  • Put your customer review form in a strategic place: When you are deciding where to place your customer review form, you should think about the impact that it will have on your customers online as well as the perception that is created by the placement of that form. One of your principle objectives is to make sure that you appear to have integrity and credibility. If you place your form at checkout, you will create that perception. It is very important that your customers consider that you are genuine, you really want to know what they think, and that you are relying on them to help improve upon what you have offered up to that point. Another strategic place for the form is on the About Us page.

  • Don’t ignore negative feedback: It is very important that you not only don’t ignore negative feedback but that you incorporate it into your communications with other people online. Additionally, you should respond privately to the person who has written negative feedback and let that person know how much you want to address and solve the problem that has been brought to light. If you do that, you will be connecting with the other person on an emotional level and you will be able to establish a relationship with that person. If you think about it for a second, that has been one of your main goals since you started your business. In general, no business can just sit back after presenting the original offerings. There is a constant need to improve upon what has already been offered. That is the only way to continued, increasing success.

  • Connect with your customers in a human way: Your communications with the other people should be as personal as possible without losing the professional connection. Human beings connect with each other with feelings. You must remember to connect with them as people before you can consider establishing any other sort of connection with them. Of course, you must establish a relationship with the other person in order for you to do business with him or her but the feelings must come first. When it comes to receiving feedback from the other person, you should treat that feedback as personally as you can. After all, it is based on the feelings and the reaction that the other person has to something that you have shared. It is definitely to your benefit to do so.

  • Connect with review websites and social media channels: It is one thing to receive feedback directly from your customers and prospective customers. It is another thing entirely to receive feedback from third parties. You may be able to learn even more if you don’t have a personal connection with the person who is leaving the feedback. If you do that, it gives other people the perception that all you care about is improving your offerings and providing a better product and/or service. It will shoot your credibility rating to the stars. Don’t be surprised if your traffic increases exponentially after that.

Conclusion

Online feedback is essential to your professional success. Of course, that means that you will need to deal with both positive and negative feedback. Online reviews probably have a greater impact on brands that are not so solid. Those reviews can really make a dramatic difference. Neither positive or negative reviews are bad. Just remember that you stand to learn a great deal from what you may perceive as negative. If you look at it that way, it won’t be painful and you won’t try to avoid it. However, online reviews will only strengthen who you are and what you represent. You will see that embracing the feedback and what you can get from it will be the way to go.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Using Psychology to Enhance Your Marketing Efforts http://www.compukol.com/blog/using-psychology-to-enhance-your-marketing-efforts/ http://www.compukol.com/blog/using-psychology-to-enhance-your-marketing-efforts/#comments Thu, 30 Apr 2015 09:00:46 +0000 http://www.compukol.com/?p=7108 If you have been in business for any length of time at this point, you must understand that some businesses have marketing campaigns that are more effective than others. It is probably safe to assume that your marketing campaign includes some element (hopefully a strong element) of social media as well. Continue reading ]]>

If you have been in business for any length of time at this point, you must understand that some businesses have marketing campaigns that are more effective than others. It is probably safe to assume that your marketing campaign includes some element (hopefully a strong element) of social media as well.

The power of psychology in your marketing campaign

Psychology plays a very vivid role in any successful marketing campaign. From the outside, that may not be apparent but it is undoubtedly true. If you can identify exact what role psychology plays in the successful marketing campaigns of various businesses, you can duplicate it and you and your business can enjoy an equal (or greater) amount of success too. The big question that you may have on your mind right now is, “How do you actually make that happen?” Well, the following tips should help to answer your question.

  • Keeping your public promises: It is one thing to make a promise to yourself. In that case, you may or may not keep that promise. It is great if you do, however, if you don’t, you are only accountable to yourself and nobody will get hurt if you don’t come through. On the other hand, if you make a public promise to another person or another business, you will be much more inclined to keep that promise. The reason for that is not only because you are honoring that commitment more strongly but it is also because, if you don’t make good on your promise, you will have diluted your integrity (personally and professionally) in the eyes of the other person or other business.

  • Creating a perception for others to embrace: When it comes to human beings, there is a dichotomy that exists, whether you choose to acknowledge and accept it or not. That dichotomy consists of people’s perception of the other person and who the person truly is. The irony is that the perception actually becomes the reality. However, that perception has some degree of flexibility. In other words, if you don’t agree with or like the perception that other people have of you, you have the power to change that perception so that the other person sees you in a manner that is closer to who you really are. It is important for the perception to be as close as possible to reality so that the relationships that you share with the other people are solid and last for a very long time. 

  • Give others a feeling that they are important to you: When it comes to the psychology behind getting the other person to “buy” into who you are and what you represent, it is important that they feel that you consistently put their needs above your own needs. Everyone loves to feel special and they love to feel that you value their opinions. In other words, they want to feel that they count when it comes to making decisions. If you make the other person feel special, they will give their all to you and everyone will win in the situation. 

Conclusion

Psychology is an important part of marketing your offerings and your brand and eventually selling your offerings. You may not be aware of how much of a role psychology plays in getting people to come around to your way of thinking and getting them to do what you want them to do. It is a very positive way to approach marketing and it should not be considered in any way negative or manipulative. Human beings need to be coddled and they need to be nurtured. The psychological aspect of it is an important one and there is absolutely nothing wrong with understanding how to use it most effectively. In fact, it is a sound business decision. If you use a psychological approach in your marketing campaign, you will be reaching other people on an emotional level, which is one of the necessary elements of success. Part of that psychological formula is demonstrating your own flaws. If you can do that in a constructive way, the other person will respect and appreciate you for it. It takes many different parts to successfully connect with other people and if you understand how to make those parts work well together, you will realize your dreams while, at the same time, satisfying the other person’s dreams as well.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Bringing Your Marketing Efforts to the Next Level with LinkedIn http://www.compukol.com/blog/bringing-your-marketing-efforts-to-the-next-level-with-linkedin/ http://www.compukol.com/blog/bringing-your-marketing-efforts-to-the-next-level-with-linkedin/#comments Mon, 27 Apr 2015 09:00:46 +0000 http://www.compukol.com/?p=7119 You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? Continue reading ]]>

You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool?

The approach of social media professionals

Get the backing of LinkedIn for your status updates: When it comes to leveraging LinkedIn and making the most out of it as part of your marketing strategy, there are several different things that you can try. Only you will be able to decide for your particular business what combination works most effectively. When it comes to posting updates, using the background support of LinkedIn is a wonderful way to start. If you have that support, other people will notice and it will do a great deal for your credibility in your particular niche or industry. If that happens, you will be positioning yourself as a subject matter expert (SME), which is one of your goals anyway. You can also track the analytics on the support and it will help you to determine what you are are doing right and what you may have to adjust. 

Make use of graphic images: Graphic images will help to make your LinkedIn profile even more attractive and more effective than it was previously. It is interesting to note that many people are unaware of this capability within LinkedIn. If you use the image feature, people will notice and if they notice, they will remember you and your business more easily. You can use the image feature to highlight many different aspects of your profile. It is important to remember that you shouldn’t merely make use of that feature once and then forget about it. You can revisit it regularly and use it to keep enhancing your profile over time. You overhaul many different parts of your professional image. It is important that you don’t forget to do the same thing with you LinkedIn profile as well. You may be surprised at how effectively the changes will attract other people.

Develop meaningful relationships on LinkedIn: You must be aware by now that at the  heart of social media success is the relationship itself. You will develop (and cultivate) relationships with all sorts of people. Some of the people with whom you build relationships are influential. One of your goals, of course, is to stand above your competitors. One really good way to do that is by interacting with influential people. If you surround yourself with people who stand out in the crowd, you will stand out in the crowd as well. It really is about who you know in a lot of cases.

Make a solid contribution in your LinkedIn groups: It is meaningless for you to be a part of a LinkedIn discussion group if you don’t contribute anything to those discussions. It is very important that you add value to the discussion. The value can be in the form of a comment, a question, sharing an interesting article that someone else wrote, writing about someone else’s innovative, new product and/or service, etc. You must really walk the walk. You may be surprised at how much valuable material can come out of one discussion. You have a lot to contribute and other people really want to be a part of that and they want to benefit from your knowledge and experience. 

Use LinkedIn connections in the right way: Having many connections will not do you much good if you don’t actually manage to turn them into relationships. You want to turn the opportunity into a bona fide set of interactions.  Allow people the opportunity to get to know you and you  also need to get to know them. That means that you talk to them, share valuable information with them, ask questions of them, etc. Connect with those people on a human/emotional level and they will want to do the same thing with you. Before you know it, you will be sharing a relationship that is mutually beneficial and enduring.

Conclusion

LinkedIn is an extremely valuable social media tool that can really help you to bring your business to the next level. Any professional who is not interacting through LinkedIn and who is not working LinkedIn to its fullest potential is really doing him- or herself and the business a disservice. If you are not using it effectively, you should start as soon as possible. Make sure that you really allow your online LinkedIn connections to get to know you and to embrace what you can do for them and for their business. LinkedIn should be an important part of everyone’s marketing strategy. Is it a part of yours?

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Using Content to Turn Prospects into Clients http://www.compukol.com/blog/using-content-to-turn-prospects-into-clients/ http://www.compukol.com/blog/using-content-to-turn-prospects-into-clients/#comments Thu, 23 Apr 2015 09:00:22 +0000 http://www.compukol.com/?p=6976 When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business' products and/or services as you possibly can. In other words, it is all about making more and more money. Continue reading ]]>

When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business’ products and/or services as you possibly can. In other words, it is all about making more and more money.

How do you make that happen?

Actually, there are several different ways in which you can market your brand and your offerings (or, at least, several different aspects of the same approach) that will bring you to the same successful end. The one thing that all of the different aspects have in common is that they all are communicated through your content. Through your well-written, effective, compelling content, you can optimize your entire web presence, make people more aware of your brand, generate leads, and eventually increase your return on investment (ROI). Of course, the big question is, how do you do that successfully? 

  • Connect with your online connections on a human/emotional level: This is stated extremely regularly and extremely frequently. Basically, the bottom line is that if you are not able to connect with other people as human beings, you will be finished before you even start. You need to tell the other person your story and you need to give that person something to relate to.S0mething that the other person has experienced him- or herself. Emotions get people to take specific action. If you are able to connect with the other person, you can probably get that person to do whatever you want him or her to do. You will accomplish that through your content. Within the emotional realm, there are several different angles that you should keep in mind.

  • Appeal to the person’s sense of wanting to do better: The truth is that everyone wants to be the best possible version of him- or herself that is possible. If you manage to convey to that person that you have the ability to help them to achieve that,  they will begin to trust you and they will want to learn the secret that you hold. 

  • Addressing the issue of peer pressure: One thing that is for sure is that everyone cares about what others think. You start to experience peer pressure from a very early age and it never really goes away for the rest of your life. However, there are ways to stand up to peer pressure so that it doesn’t get the best of you. No matter what you do, you should allow anyone else to pressure you into anything, and that includes getting involved with other people on social media. There is no doubt that social media is critical to your professional success; however, you should always interact with other people through social media on your own terms, terms that make you comfortable and successful. 

  • Make sure that all of your content has been optimized for the search engines: Search engine optimization is extremely important for your business. If your content is optimized, people will find you easily. If they can find you easily, you can start to build relationships with your online connections. What you are communicating through SEO is the sense of urgency, clarity, and relevance. You want to convey clearly that the other person will be losing if he or she doesn’t become your client. That means that what you are offering is very valuable to the other person. Of course, it goes without saying that your content must be well written, clear, concise, and brilliant. Once you have been able to accomplish all of that, you can both relax and enjoy the new relationship that you have been able to establish and grow.

  • Demonstrate that you support the other person’s needs and wants: The marketing concept of What’s In It For Me? (WIIFM) should be your constant driver. It should be clear in your mind and in the mind of the other person that your purpose in that relationship is to solve the problems of the other person. If you are able to do that, you will be doing great in the eyes of the other person.

  • Include an effective call-to-action: Most likely, you include a call-to-action in all of the content that you post. However, you should ask yourself if that call-t0-action is really doing everything that you want it to do. If the answer is “no,” you need to rethink it and come up with something better.

Conclusion

If you follow what has been said here, you will find that it is easier to convert your prospects to clients than it ever was before. The easier it is, the more successful you will be. The fact is that if your content is up to par, people will take what you have written and they will want to read more and interact with you on a continual basis. If they do that, you will build a relationship together and they will want to buy what you are selling. Ultimately, it is very important that you build a human connection before you ask the other person to do anything for you.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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The Facets of a Social Network http://www.compukol.com/blog/the-facets-of-a-social-network/ http://www.compukol.com/blog/the-facets-of-a-social-network/#comments Mon, 20 Apr 2015 09:00:46 +0000 http://www.compukol.com/?p=7087 Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together. Continue reading ]]>

Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together.

The influence of social networking

Social networking has become much more personalized (but in a credible way) than it was in the beginning of its inception. Gone are the days when nobody took the entire online, social phenomenon seriously. Nowadays, people are definitely taking it seriously and they are going way beyond that. They are involved with the social networks in much more serious, sustainable manner. They can see that their efforts are paying off for their business so they are becoming more and more involved. Right now, people don’t have a choice but to be involved with social media and their interactions are proving to be fruitful more often than not. 

One of the most interesting ideas, when it comes to social networks, is that new tools and actions are being introduced all of the time; in many cases, those tools don’t cost anything; and that those tools are boosting the success and effectiveness of businesses on a universal level. It is truly amazing!  As a business owner, it is up to you to make the most effective, productive use of those social networks that make a difference in your particular situation. Each person needs to come up with his or her unique formula that works. In many cases, it will be a matter of trial and error but you must trust in the fact that you will get there and that it will be sooner rather than later.

There are many social networks from which to choose and, ultimately, only you can make the final decision about which ones work best for your particular business and your particular needs.

The facets of a social network

What should you choose, open or closed networks? Well, there is no black and white, simple answer to that question. They both serve an important purpose. Open networks are a great way to get started and there is more or less a guarantee that you will become a member right away and that will give you the opportunity to start interacting with other people. On the other hand, although closed networks are more difficult to get into, you may feel that if you are accepted (and, in all likelihood, you will be), you will be bound to have a valuable, rewarding experience as a member of that particular group. Going back to open networks for a second, you will have access to a large number of people. If you are just starting to build your social networking communities and you are gathering your people, it is a great way to accomplish that. Of course, you should keep in mind that quantity over quality is not always a good thing. Of course, then there is the credibility issue. As you get more and more involved with social networking, one of your goals must be to gain increased credibility, position yourself as  a subject matter expert, have other people view you as trustworthy and boost your professional reputation. You want people to think of you first when they need what you are offering.

Protecting your reputation

Because of the anonymity of social networks and all things cyber, people have gotten bolder and more honest than they were before the advent of social media and other online connections. Of course, that can be good and that can be bad. It is good because you get a clear understanding of what people think of you and of your brand. You can take that feedback (provided that it holds value) and use it to improve upon what you have developed already. On the other hand, it can be bad because the other person can choose to deliver negative feedback in an extremely public way. It should never be done in that way but it often is. Additionally, you may hear the person say that it isn’t personal. It is just business. However, it sure feels personal a lot of the time and if you react emotionally, you won’t be able to see beyond that point. Who could blame you? 

Dealing with the cultural gap

It is a sound concept (and you should consider yourself extremely fortunate) to be able to interact with your social networks on a global level. However, it is also important to remember that you may find cultural gaps, which may be difficult to overcome. Of course, if you and the other person both really want to find a way to make your relationship work, you will. You may just have to put in some extra effort, which will be well worth it in the long run.

Be yourself

If you are genuine and sincere, people will know it. On the other hand, if you don’t show the other person who you really are, he or she will know that too. It is also important to keep in mind that your first priority (when it comes to interacting) is to connect with the other person on a human/emotional level. It is critical to your success that you do that. Of course, along with that is the WIIFM (What’s In It For Me?) concept. In other words, your first priority is solving the other person’s problems. If you can do that, you will be golden! 

Make sure that your social connections understand how much you value them

You are not in a silo so you are not allowed to behave like you are in one. The other person matters and you need to understand and express just how much. Without the clients, you wouldn’t have a business. Everyone (that means all human beings) need to feel that what they think and feel are important and that they are making a contribution. It is your job to let them know just how important that contribution is to you.

Conclusion 

Social networks have many facets that work together for a very effective result. The main facets of a social network (from a content perspective) are appropriate topics, frequency of posting, consistency of posting, time of day that you post, and the ideas that you string together in your writing. Once you have satisfied all of those concepts, you can concern yourself with the other aspects of social networking, such as customer service, dealing with global differences, and analytics. They are all important and they all work together to create a successful experience for you. Social networking is an extremely important part of your online strategy and you need to work hard to make it work hard for you and for your business.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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