CompuKol Connection http://www.compukol.com When you need results, our expertise eclipses the competition! Mon, 27 Apr 2015 09:00:46 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.1 Bringing Your Marketing Efforts to the Next Level with LinkedIn http://www.compukol.com/blog/bringing-your-marketing-efforts-to-the-next-level-with-linkedin/ http://www.compukol.com/blog/bringing-your-marketing-efforts-to-the-next-level-with-linkedin/#comments Mon, 27 Apr 2015 09:00:46 +0000 http://www.compukol.com/?p=7119 You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? Continue reading ]]>

You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool?

The approach of social media professionals

Get the backing of LinkedIn for your status updates: When it comes to leveraging LinkedIn and making the most out of it as part of your marketing strategy, there are several different things that you can try. Only you will be able to decide for your particular business what combination works most effectively. When it comes to posting updates, using the background support of LinkedIn is a wonderful way to start. If you have that support, other people will notice and it will do a great deal for your credibility in your particular niche or industry. If that happens, you will be positioning yourself as a subject matter expert (SME), which is one of your goals anyway. You can also track the analytics on the support and it will help you to determine what you are are doing right and what you may have to adjust. 

Make use of graphic images: Graphic images will help to make your LinkedIn profile even more attractive and more effective than it was previously. It is interesting to note that many people are unaware of this capability within LinkedIn. If you use the image feature, people will notice and if they notice, they will remember you and your business more easily. You can use the image feature to highlight many different aspects of your profile. It is important to remember that you shouldn’t merely make use of that feature once and then forget about it. You can revisit it regularly and use it to keep enhancing your profile over time. You overhaul many different parts of your professional image. It is important that you don’t forget to do the same thing with you LinkedIn profile as well. You may be surprised at how effectively the changes will attract other people.

Develop meaningful relationships on LinkedIn: You must be aware by now that at the  heart of social media success is the relationship itself. You will develop (and cultivate) relationships with all sorts of people. Some of the people with whom you build relationships are influential. One of your goals, of course, is to stand above your competitors. One really good way to do that is by interacting with influential people. If you surround yourself with people who stand out in the crowd, you will stand out in the crowd as well. It really is about who you know in a lot of cases.

Make a solid contribution in your LinkedIn groups: It is meaningless for you to be a part of a LinkedIn discussion group if you don’t contribute anything to those discussions. It is very important that you add value to the discussion. The value can be in the form of a comment, a question, sharing an interesting article that someone else wrote, writing about someone else’s innovative, new product and/or service, etc. You must really walk the walk. You may be surprised at how much valuable material can come out of one discussion. You have a lot to contribute and other people really want to be a part of that and they want to benefit from your knowledge and experience. 

Use LinkedIn connections in the right way: Having many connections will not do you much good if you don’t actually manage to turn them into relationships. You want to turn the opportunity into a bona fide set of interactions.  Allow people the opportunity to get to know you and you  also need to get to know them. That means that you talk to them, share valuable information with them, ask questions of them, etc. Connect with those people on a human/emotional level and they will want to do the same thing with you. Before you know it, you will be sharing a relationship that is mutually beneficial and enduring.

Conclusion

LinkedIn is an extremely valuable social media tool that can really help you to bring your business to the next level. Any professional who is not interacting through LinkedIn and who is not working LinkedIn to its fullest potential is really doing him- or herself and the business a disservice. If you are not using it effectively, you should start as soon as possible. Make sure that you really allow your online LinkedIn connections to get to know you and to embrace what you can do for them and for their business. LinkedIn should be an important part of everyone’s marketing strategy. Is it a part of yours?

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Using Content to Turn Prospects into Clients http://www.compukol.com/blog/using-content-to-turn-prospects-into-clients/ http://www.compukol.com/blog/using-content-to-turn-prospects-into-clients/#comments Thu, 23 Apr 2015 09:00:22 +0000 http://www.compukol.com/?p=6976 When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business' products and/or services as you possibly can. In other words, it is all about making more and more money. Continue reading ]]>

When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business’ products and/or services as you possibly can. In other words, it is all about making more and more money.

How do you make that happen?

Actually, there are several different ways in which you can market your brand and your offerings (or, at least, several different aspects of the same approach) that will bring you to the same successful end. The one thing that all of the different aspects have in common is that they all are communicated through your content. Through your well-written, effective, compelling content, you can optimize your entire web presence, make people more aware of your brand, generate leads, and eventually increase your return on investment (ROI). Of course, the big question is, how do you do that successfully? 

  • Connect with your online connections on a human/emotional level: This is stated extremely regularly and extremely frequently. Basically, the bottom line is that if you are not able to connect with other people as human beings, you will be finished before you even start. You need to tell the other person your story and you need to give that person something to relate to.S0mething that the other person has experienced him- or herself. Emotions get people to take specific action. If you are able to connect with the other person, you can probably get that person to do whatever you want him or her to do. You will accomplish that through your content. Within the emotional realm, there are several different angles that you should keep in mind.

  • Appeal to the person’s sense of wanting to do better: The truth is that everyone wants to be the best possible version of him- or herself that is possible. If you manage to convey to that person that you have the ability to help them to achieve that,  they will begin to trust you and they will want to learn the secret that you hold. 

  • Addressing the issue of peer pressure: One thing that is for sure is that everyone cares about what others think. You start to experience peer pressure from a very early age and it never really goes away for the rest of your life. However, there are ways to stand up to peer pressure so that it doesn’t get the best of you. No matter what you do, you should allow anyone else to pressure you into anything, and that includes getting involved with other people on social media. There is no doubt that social media is critical to your professional success; however, you should always interact with other people through social media on your own terms, terms that make you comfortable and successful. 

  • Make sure that all of your content has been optimized for the search engines: Search engine optimization is extremely important for your business. If your content is optimized, people will find you easily. If they can find you easily, you can start to build relationships with your online connections. What you are communicating through SEO is the sense of urgency, clarity, and relevance. You want to convey clearly that the other person will be losing if he or she doesn’t become your client. That means that what you are offering is very valuable to the other person. Of course, it goes without saying that your content must be well written, clear, concise, and brilliant. Once you have been able to accomplish all of that, you can both relax and enjoy the new relationship that you have been able to establish and grow.

  • Demonstrate that you support the other person’s needs and wants: The marketing concept of What’s In It For Me? (WIIFM) should be your constant driver. It should be clear in your mind and in the mind of the other person that your purpose in that relationship is to solve the problems of the other person. If you are able to do that, you will be doing great in the eyes of the other person.

  • Include an effective call-to-action: Most likely, you include a call-to-action in all of the content that you post. However, you should ask yourself if that call-t0-action is really doing everything that you want it to do. If the answer is “no,” you need to rethink it and come up with something better.

Conclusion

If you follow what has been said here, you will find that it is easier to convert your prospects to clients than it ever was before. The easier it is, the more successful you will be. The fact is that if your content is up to par, people will take what you have written and they will want to read more and interact with you on a continual basis. If they do that, you will build a relationship together and they will want to buy what you are selling. Ultimately, it is very important that you build a human connection before you ask the other person to do anything for you.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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The Facets of a Social Network http://www.compukol.com/blog/the-facets-of-a-social-network/ http://www.compukol.com/blog/the-facets-of-a-social-network/#comments Mon, 20 Apr 2015 09:00:46 +0000 http://www.compukol.com/?p=7087 Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together. Continue reading ]]>

Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together.

The influence of social networking

Social networking has become much more personalized (but in a credible way) than it was in the beginning of its inception. Gone are the days when nobody took the entire online, social phenomenon seriously. Nowadays, people are definitely taking it seriously and they are going way beyond that. They are involved with the social networks in much more serious, sustainable manner. They can see that their efforts are paying off for their business so they are becoming more and more involved. Right now, people don’t have a choice but to be involved with social media and their interactions are proving to be fruitful more often than not. 

One of the most interesting ideas, when it comes to social networks, is that new tools and actions are being introduced all of the time; in many cases, those tools don’t cost anything; and that those tools are boosting the success and effectiveness of businesses on a universal level. It is truly amazing!  As a business owner, it is up to you to make the most effective, productive use of those social networks that make a difference in your particular situation. Each person needs to come up with his or her unique formula that works. In many cases, it will be a matter of trial and error but you must trust in the fact that you will get there and that it will be sooner rather than later.

There are many social networks from which to choose and, ultimately, only you can make the final decision about which ones work best for your particular business and your particular needs.

The facets of a social network

What should you choose, open or closed networks? Well, there is no black and white, simple answer to that question. They both serve an important purpose. Open networks are a great way to get started and there is more or less a guarantee that you will become a member right away and that will give you the opportunity to start interacting with other people. On the other hand, although closed networks are more difficult to get into, you may feel that if you are accepted (and, in all likelihood, you will be), you will be bound to have a valuable, rewarding experience as a member of that particular group. Going back to open networks for a second, you will have access to a large number of people. If you are just starting to build your social networking communities and you are gathering your people, it is a great way to accomplish that. Of course, you should keep in mind that quantity over quality is not always a good thing. Of course, then there is the credibility issue. As you get more and more involved with social networking, one of your goals must be to gain increased credibility, position yourself as  a subject matter expert, have other people view you as trustworthy and boost your professional reputation. You want people to think of you first when they need what you are offering.

Protecting your reputation

Because of the anonymity of social networks and all things cyber, people have gotten bolder and more honest than they were before the advent of social media and other online connections. Of course, that can be good and that can be bad. It is good because you get a clear understanding of what people think of you and of your brand. You can take that feedback (provided that it holds value) and use it to improve upon what you have developed already. On the other hand, it can be bad because the other person can choose to deliver negative feedback in an extremely public way. It should never be done in that way but it often is. Additionally, you may hear the person say that it isn’t personal. It is just business. However, it sure feels personal a lot of the time and if you react emotionally, you won’t be able to see beyond that point. Who could blame you? 

Dealing with the cultural gap

It is a sound concept (and you should consider yourself extremely fortunate) to be able to interact with your social networks on a global level. However, it is also important to remember that you may find cultural gaps, which may be difficult to overcome. Of course, if you and the other person both really want to find a way to make your relationship work, you will. You may just have to put in some extra effort, which will be well worth it in the long run.

Be yourself

If you are genuine and sincere, people will know it. On the other hand, if you don’t show the other person who you really are, he or she will know that too. It is also important to keep in mind that your first priority (when it comes to interacting) is to connect with the other person on a human/emotional level. It is critical to your success that you do that. Of course, along with that is the WIIFM (What’s In It For Me?) concept. In other words, your first priority is solving the other person’s problems. If you can do that, you will be golden! 

Make sure that your social connections understand how much you value them

You are not in a silo so you are not allowed to behave like you are in one. The other person matters and you need to understand and express just how much. Without the clients, you wouldn’t have a business. Everyone (that means all human beings) need to feel that what they think and feel are important and that they are making a contribution. It is your job to let them know just how important that contribution is to you.

Conclusion 

Social networks have many facets that work together for a very effective result. The main facets of a social network (from a content perspective) are appropriate topics, frequency of posting, consistency of posting, time of day that you post, and the ideas that you string together in your writing. Once you have satisfied all of those concepts, you can concern yourself with the other aspects of social networking, such as customer service, dealing with global differences, and analytics. They are all important and they all work together to create a successful experience for you. Social networking is an extremely important part of your online strategy and you need to work hard to make it work hard for you and for your business.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Setting Yourself Up for Social Media Marketing Success http://www.compukol.com/blog/setting-yourself-up-for-social-media-marketing-success/ http://www.compukol.com/blog/setting-yourself-up-for-social-media-marketing-success/#comments Thu, 16 Apr 2015 09:00:57 +0000 http://www.compukol.com/?p=7299 Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an easy addition to your marketing efforts, especially if you are familiar and comfortable with social media. Here are 7 tips to set yourself up for Social Media Marketing success. Continue reading ]]>

Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an easy addition to your marketing efforts, especially if you are familiar and comfortable with social media. Here are 7 tips to set yourself up for Social Media Marketing success.

1. Be prepared

If the extent of your digital knowledge begins and ends with checking your email on AOL, take some time to learn more about how social media works before you attempt to use social media for marketing. Take a class, attend a webinar or set up a one-on-one training session to get a better understanding of how social media works and more importantly, how marketing via social media differs from traditional marketing efforts. Social media platforms should NOT be treated as just broadcast outlets. I find that many seasoned business owners initially see social media as yet another place to put their ‘ads’. That approach is NOT going to set you up for social media marketing success! Social media requires engagement and the sharing of content of value with your community. Many of those same seasoned business owners have spent years talking with clients/customers and patients. They know the frequently asked questions and how to recommend the right product or guide someone to the correct service to address their needs. Once they understand that social media can be a way to engage like this digitally, they can thrive!

Get the help YOU need to get up to speed and prepare for success!

2. Get your digital hub ready for prime time

In addition to engagement, many of your social media marketing efforts will drive traffic to your online hub – your website and/or blog. Make sure that it is ready for traffic. If you have not recently built or redesigned your website, be sure to take some time to look at it objectively and assess it’s state. If you were to visit this site would YOU find it helpful? It is clear what products or services are offered? Would YOU buy this person’s products or services? Could you quickly and easily buy the items you wanted? Would YOU be able to easily find the address or contact information? Sometimes we are too familiar with our own websites and it can be helpful to have an outside person give you their input.

I am happy to offer a website review and to make recommendations but you can usually find a loyal customer/ client or patient to help you with this. Ask them to be honest and to offer feedback. If you have not recently rebuilt your website, your should consider a redesign which is mobile friendly. Studies show that mobile internet visits now surpass those via PC. View your site on your phone and tablet to see how mobile users will see it. Borrow devices from friends or your family members to see how it looks on devices you are not familiar with. You might be unhappily surprised but at least you will know what needs improvement!

3. Establish your goals

Be sure that you are clear on what you are trying to do. Wanting “a presence on Facebook” is not enough, especially if this is in response to an article or blog post you read about someone else’s success on Facebook. “Using Facebook to more frequently engage with my customers/clients/patients” is a goal which helps you define what you want to achieve and is something you can track. “Using Twitter to expand visibility of my blog posts” and/or “Using Pinterest to make people aware of our new product” are the types of goals we can build actionable tasks to achieve.

Social media marketing can take many many forms – being clear on your goals will help you identify the platform and community which will help you meet those goals!

4. Pick the right platforms

Picking the platform where you can best connect to YOUR target audience is key to your social media marketing success but you also need to be sure that the platform is a good fit for YOU!

If you sell life insurance, a visual platform like Pinterest or Instagram is probably not a good fit. If you are not comfortable checking your computer or phone frequently for updates, then a platform like Twitter may not be a good fit either. But if you already active on Facebook personally, managing a business page may be easy. And if you are trying to drive foot traffic to a specific location, maybe email marketing to your existing customers might be a better tactic for you, rather than using social media!

Try to ascertain where your ideal audience already IS spending time and see if that is a good fit for you. Try it out, personally at first, before setting up a business presence, to see what it is like. Many people are happily surprised when they realize that being on LinkedIn allows them to re-connect with old colleagues and friends. Some are really excited by the insights into other companies and the ability to connect with industry leaders. Check out a platform and see how it feels. If it feels too much like ‘work’, or takes too much time or effort, let’s be honest, you probably won’t be able to maintain it for the long haul. Joining a platform just because it works for someone else is never a good approach – taking the time to find a good fit will ensure your social media marketing success.

5. Be prepared to spend time on an ongoing basis

As I said above, it may not cost anything to create a social media presence but it does take TIME and as any successful business person knows, time = money! As long as you don’t plan to spend money on ads (and if you are considering a platform like Facebook, you will probably need to budget for ads in order to reach and build your community) time, whether it is your own or that of an employee or consultant, will be needed, on an ongoing basis. Creating a presence on any social platform can be done fairly quickly, especially once you have the basic bio content and imagery gathered. It is the posting and engagement which must be done regularly to BUILD and MAINTAIN your presence that can be time consuming.

I can help you streamline this process, introducing you to tools which will help you schedule postings and monitor your profiles but it IS an ongoing process. If you are thinking that you can ‘set it and forget it’, you will not succeed.

6. Be prepared to create content of value to your community>

Sharing content of value to your community, on a regular basis, should be the backbone of any social media marketing plan. Yes, you can CURATE content; finding and sharing content created by others, but you need a plan for creating content of your own as well. Often, you can extract and re-format content that you already have – brochures, catalogs, white papers or reports – so this is not as daunting. You just need to understand that pushing advertisements or fliers to these new digital platforms should not be the bulk of your content plan.

7. Focus your efforts

Diving into social media marketing can be fun and rewarding – especially if you find a fit that you enjoy and that works for your community. It can also be overwhelming and time consuming. By creating a plan and focusing on key platforms, rather than trying to have a presence on every site, you can set yourself up for social media marketing success.

Conclusion

Your social media marketing campaign is an extremely important part of your overall marketing strategy. Social media is an amazing tool that can allow you to spread the word quickly and broadly and it is important that you make it an integral part of how you go about reaching everyone you wish to reach. They will be most appreciative.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Better Branding with Hashtags http://www.compukol.com/blog/better-branding-with-hashtags/ http://www.compukol.com/blog/better-branding-with-hashtags/#comments Mon, 13 Apr 2015 09:00:40 +0000 http://www.compukol.com/?p=7185 You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels. Continue reading ]]>

You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels.

Using hashtags effectively to increase your branding efforts

In addition to seeing hashtags on various social media channels, you may also notice them on other people’s websites, in marketing campaigns, in videos, etc. Also, many people love to include them in their tweets. You may have jumped on the bandwagon as well and you may have started to try them out in various ways. The question is, are you using them in the most effective way possible? Do you understand how you can use them even more effectively than you have been using them up to this point? If you use hashtags as effectively as you can, that will mean that you get more and more people to notice what you are offering and that will ultimately lead to increased traffic, and, eventually, increased business. It is to your benefit (and the benefit of your business) to use hashtags in your brand marketing as part of the Twitter element of your marketing strategy. So, how do you go about doing that successfully?

  • Identify the appropriate hashtags to use: In order to use the most appropriate hashtags, you first have to choose the most appropriate keywords. Hopefully, you will have a strong sense of which keywords to choose. It may require some time and effort on your part; however, if you do it the right way, it won’t eat into your budget very much (or not at all. The way that you should start to identify the keywords that will work most effectively for your business is by starting from the top and working  your way down to narrower keywords. That means that you should start with broad topics. If you sit down and think for a minute, you can probably come up with several right away and then you can most likely come up with a few more if you think about it a little more. After all, it is your business and nobody knows it better than you do. Another source of inspiration is to check out the hashtags that the people you follow on Twitter use. It doesn’t mean that you should necessarily use the identical hashtags but those hashtags may very well inspire you to come up with hashtags that will serve you well. 

  • Find hashtags that relate to specific tags: Once you have used a specific hashtag, relevant tags will be generated as a result. You will notice that some of the tags that will be generated will be more useful than other tags. However, some of those tags will be extremely useful and you will be happy that they are at your disposal. Once you have decided which tags are worthy of making your list of tags, you can test them out on Twitter.

  • Exercise quality control: One of the worst things that anyone can do is to present content (any content) that contains errors in it. That means spelling errors as well as other errors. Typos are the worst, at times. Of course, it definitely depends on exactly what the typo is. The obvious tip here is to make sure that you read over your content before you send it anywhere. That is an important rule of thumb that applies in every situation. Read over your stuff!

  • Use hashtags that are unique to you and your business: You never, ever want to ride on someone else’s marketing strategy. The problem with connecting with another campaign is that you may not be familiar enough that other business to realize that it may affect your reputation if you are affiliated with it. As is always the case, it is very important to know who your “friends” are.

  • Check out your hashtags: Okay, so, now you are at the point where you have identified your list of hashtags. Now, it is time to determine if they are really the right hashtags for you and your business. You can do that by tweeting them to other people. You can also test your graphic images. If they are solid, you will understand that pretty quickly. On the other hand, if they are not working effectively, you will be able to determine that also.

  • Gather your analytics: It is very important to track your successes and Google Analytics is a great tool to use (and it is free). Remember to continue using the hashtags that seem to be working the best for you but pay attention to what either isn’t working or what stops working at any point.

Conclusion

Hashtags are an important part of your marketing strategy and learning to use them in the most effective way possible will benefit your business tremendously. Of course, make sure that your hashtags are always unique and genuine. Nobody likes pretentious jargon. Your hashtags should use your brand and campaign words whenever possible. If you follow the advice that was given here, you will learn to use hashtags effectively and they will really work well for you and bring your business to the next level. 

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

 

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Creating Effective Web Content in Foreign Languages http://www.compukol.com/blog/creating-effective-web-content-in-foreign-languages/ http://www.compukol.com/blog/creating-effective-web-content-in-foreign-languages/#comments Thu, 09 Apr 2015 09:00:59 +0000 http://www.compukol.com/?p=7095 Because of the amount of content and interactions that you are involved with on a global level, you may very well find yourself in a position where you have to share multilingual content on your website. It is definitely a tremendous advantage for you to be able to accomplish this. It will really expand your reach and it will dramatically open doors that have never been open before. Continue reading ]]>

Because of the amount of content and interactions that you are involved with on a global level, you may very well find yourself in a position where you have to share multilingual content on your website. It is definitely a tremendous advantage for you to be able to accomplish this. It will really expand your reach and it will dramatically open doors that have never been open before.

Where do you begin to broaden your reach?

If having a global span is appropriate and applicable to your business, creating content in other languages to suit your foreign target audiences will really give you a leg up on your competition. In fact, you shouldn’t just write content in foreign languages, you should incorporate the concepts into your comprehensive marketing plan and integrate the content into your marketing materials. If you have a global audience and  you want to get them to notice you and your brand and offerings, you really don’t have any choice but to “speak their language.” You may be surprised at how positively your efforts are received. The question that you may be asking now is “How do you go about making that happen?” 

Well, you have a few options from which to choose. You will notice that some of the options are better than others and only you can decide which one (or two) works best for you and which one will yield the best results for your particular business. The options that are readily available to you are:

  • Writing original content: writing your own, original content.
  • Translation: taking someone else’s original content and copying it into another language.
  • Transcreation: adapting content that has been written in one language into another language.

Writing original content

You are probably used to writing your own content from ideas that you have formulated and in your voice and with your story. With original content, you don’t translate any content at all. Of course, that also means that you need to be familiar enough with the language to write in that language correctly and articulately. Whether you choose this option all depends on your particular language skills, of course. There is little doubt that you will be able to write original content in every language that you desire for every foreign audience whom you wish to reach. However, you have the option of finding people whose native languages are the ones in which you wish to communicate and hire them to write for you. Problem solved if that works out.

Translating someone else’s content

If you decide to choose this option, you need to proceed carefully. Translation is all well and good as long as the content is translated properly. If not, watch out. Bad translation is really bad! If you wish to go with this option (assuming that you won’t do the translating personally), you need to find a translator who is really skilled. Another thing to bear in mind is that the translator must have the foreign language as his or her mother tongue. It isn’t enough for the person to just have a familiarity with the language. The reason for that is that there are so many subtleties in every language that, in general, only the native speaker of that particular language will understand and use appropriately. You might be aware that the same can definitely be said about English. English has a ton of nuances and subtleties that are very difficult for a non-native English speaker to grasp. That is just the way it is.

Choosing the transcreation option

Transcreation is an adaptation of the content that another person has written in their native language. That means that it isn’t exact (necessarily) and that concepts and interesting ideas may get lost in the process. Transcreation is often a good thing for the person who is writing the content; however, it is not such a good thing for you as the business owner and it is not a good thing for your target audience. You may wish to consider this your least attractive option in the end.

How do you know which option is best for your particular business?

Your launch point here depends on precisely what you wish to communicate to your target audience. If your marketing message is straight forward and it doesn’t contain any layers of sophistication, you will probably be fine with straight translation. However, if what you are trying to communicate requires creativity and nuance, you should probably consider either writing original content (or getting someone else to write it) or transcreation. Those two options require more work on the part of the writer but less involvement from you. On the other hand, translation does not require a great deal of involvement. When you think about it, translation is pretty black and white. A simple “from Point A to Point B” path. It really all depends on your business’s needs.

Conclusion

If you feel that establishing relationships and connections with people on a global level will benefit your business and make you more successful, don’t let the language in which the content is written stop you from doing what you want to do. The options that were discussed here will allow you to bridge that gap and reach a much wider, more comprehensive audience. It is important to remember that language and communication are the elements that tie human beings together. When it comes to content language, it is important to convey your concepts properly but it is also a really good idea to keep the language as simple as possible. People will most likely react positively to that approach.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Ensuring that Your Homepage Satisfies Your Visitors http://www.compukol.com/blog/ensuring-that-your-homepage-satisfies-your-visitors/ http://www.compukol.com/blog/ensuring-that-your-homepage-satisfies-your-visitors/#comments Mon, 06 Apr 2015 09:00:02 +0000 http://www.compukol.com/?p=7092 If you are searching for a product and/or service on someone else's website, what you actually searching for? Well, the most basic thing is that you have a problem and you are looking to the other person to solve that problem. It is the "WIIFM?" concept. WIIFM is defined as "What's In It For Me?" Continue reading ]]>

If you are searching for a product and/or service on someone else’s website, what you actually searching for? Well, the most basic thing is that you have a problem and you are looking to the other person to solve that problem. It is the “WIIFM?” concept. WIIFM is defined as “What’s In It For Me?”

Your effective approach

It is important that you keep in mind (at all times) that it doesn’t matter how wonderful you or your business are. All that matters is that you are capable of solving the other person’s problems. If you can do that, you will be well on your way to building a meaningful relationship with that person and they will (most likely) become your client in the future. Just as you were searching on someone else’s website to solve whatever problem you were experiencing, it is the exact same thing for the other person who is searching on your website for some kind of help. That is exactly why your website has to be everything that it should be (and then some). It is an extremely powerful tool and it is probably the only tool that is exclusively unique to you. 

You may be wondering at this point what information you need to have on your website. It will be effective information that is important and relevant to the other person who is searching and ends up coming to your website. The elements that your website should contain are:

  • Your introduction
  • Address potential objections from your visitors
  • Showcase your talents
  • Position you as a subject matter expert (SME)

Those are the important elements of your homepage; however, it is often easier said than done when it comes to your actually incorporating those elements into your homepage in a way that is really, really effective. If you put yourself into the shoes of your homepage visitor, it will become clear to you that there are certain questions about your business that  must be asked and answered. 

  • What does your business and your brand offer? After taking a look at your homepage, it should be abundantly clear to the visitor what you are selling. If it isn’t, you have done something wrong and you need to fix it pronto! An important rule of thumb when it comes to your website visitors is that you need to make it extremely quick and easy for them to find the information that they are looking for. Your information about your brand and your offerings should be clear and concise. Your objective is that you want your website visitor to feel as though you are the absolute best person to give them the information that they need. It is not safe for you to assume that the person necessarily understands what he or she is looking for. However, it is your job to convince that person (through your website content) that they want and need what you are offering. Your unique selling proposition (USP) should be crystal clear and there should be no room for doubt.

  • What is your edge? It may very well be the case that many other people have businesses in which they sell the same products and/or services that you sell. However, it is your job to convince them why your offerings are better for them. You need to have something that is unique and fresh and really stands out and compels the other person to want what you are offering. In short, you need t0 have an edge. Let’s face it, there are very few businesses and business owners with products and/or services that absolutely nobody else in the universe is offering. If that were the case, it would be very easy for you to sell as much as you want and as often as you want.

  • Have you successfully become trustworthy in the eyes of the other person? The bottom line is that nobody but nobody will do business with you if they don’t trust  you. Would you? It is important to remember, however, that trust doesn’t happen automatically. It must be earned. Once you have been able to accomplish that, everything else will fall into place.

  • Have you given the other person the ability to reach you? In other words, have you given them a call-to-action? This concept is so simple yet it is something that you, as a business owner, can’t do without. If you don’t provide the other person with a way to connect with you, you will not be able to get anywhere. Not only do you need to provide them with a way to connect with you but you must also make it extremely simple for them to do so. 

Conclusion

If your homepage is effective, it will achieve results that you want it to achieve. It will convince your visitor  that you have what they are looking for, that you can solve their problems, and that you can be trusted. Make sure that you examine your homepage (and the rest of your website) carefully from time to time to make sure that it is exactly what you need it to be. It must be consistently friendly and very informative at all times. One last thing to keep in mind is that if you do it correctly, your business’s reputation will be so strong that people will know about what you are doing and will want to learn more about you and your business.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Answering Important Questions About Your Social Brand http://www.compukol.com/blog/answering-important-questions-about-your-social-brand/ http://www.compukol.com/blog/answering-important-questions-about-your-social-brand/#comments Thu, 02 Apr 2015 09:00:46 +0000 http://www.compukol.com/?p=7081 When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else's. Continue reading ]]>

When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s.

Watching the ROI

You devote a large amount of time and a great deal of effort on your social media interactions. It is only fair that you should want something to show for all of the efforts that you are making. You will want your online connections to read your content and comment on what you have shared. Then you will want those online connections to love your content so much that they want to share it with other people. At that point, your hope is that it will go viral. If it goes viral, many people will read it and comment on it. The more people who are aware of what you have to offer, the better your chances of increasing business. A part of that process (in the earlier part) is people “liking” whatever you are sharing. That is how you gather momentum for your brand, products and/or services. 

When it comes to your social brand, which you can also look at as your social image (or presence), you should be asking and be able to answer some key questions.

  • What are you attempting to accomplish? When it comes to working your social brand, it is important to really understand exactly what you want to accomplish. You should bear in mind that quality is much more valuable to you and your business than quantity. In fact, if you have a huge number of fans and followers, it doesn’t necessarily mean that you will be successful at selling anything. If one of your online connections likes your offerings, it may be a pretty big leap for them to actually buy what you are selling. You will probably find it helpful (and useful) to look at the connections that you have and then to cultivate those relationships to the best of your ability. They will prove to be very beneficial to you and to your business.  At first, your social media interactions are the infancy stage of your relationships. They are absolutely necessary for your eventual success but they are far from your endpoint. It is very important for you to remember never to give anyone a hard sell, no matter what your relationship is with that person. Nobody will respond positively to that. Instead, concentrate on building a meaningful, fruitful relationship with the other person that will last for a very long time. You must be well aware of how your social brand ties into your relationships and you need to make sure that you create an alliance between the two. If you work your brand properly, you will be engaging other people and they will  be delighted to interact with you. 

  • Are you using what you are learning from your social brand as much as you can? First of all, there is a lot more to the social media channels and how you use them than you may think. They go way beyond merely posting content and sitting back to see how other people react to that content. Each social media channel has tremendous capabilities and you owe it to yourself and your business to become educated about all that each and every social media channel has to offer. After you understand what the tools are, you should take advantage of them as much as  you possibly can (of course, that only means that you should take advantage of the aspects that make sense for your business). There will definitely be a great deal from which to choose. You should also take advantage of an analytics tool. Gathering the analytics is very important and it is the best way to understand what you are doing effectively and what you are not doing effectively so that you can hone your material and efforts appropriately. 

  • How do I recognize if my social brand is successful? It isn’t enough for other people to “like” what you are sharing. It is all well and good but it isn’t enough! What you really want is for them to truly want to connect with you and to express themselves in a way that helps you to really work your material or improve your material, if that is necessary. You really want the next level of communication to become your constant reality with the other person on the other end. The only way to accomplish that is if you have an actual relationship with that person. Otherwise, they won’t tell you how they feel and what they want and need. It is extremely important to remember that when you are interacting with the other person, you must always make them your first priority. It must always be about your ability to solve their problems. No matter how amazing you and your business are, if you are not able to solve their problems, the rest of it won’t matter at all. 

Conclusion

Your social brand and how you present it (and how other perceive it) are critical to your professional success. Your social image is something that may require a great deal of time and effort. Another important thing to remember is that you must always share your story and it must be genuine. Developing your social brand will require a great deal of thought. Your brand must hold value that the other person feels cannot be found anywhere else. Don’t worry. Your efforts will definitely pay off and you will accomplish everything that you set out to do.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Knowing When to Marry or Divorce Your Clients http://www.compukol.com/blog/knowing-when-to-marry-or-divorce-your-clients/ http://www.compukol.com/blog/knowing-when-to-marry-or-divorce-your-clients/#comments Mon, 30 Mar 2015 09:00:43 +0000 http://www.compukol.com/?p=7078 The truth is that not everyone is going to be your client. As a business owner, it is important for you to understand which clients are appropriate for you and your business and which ones are not. You need to have the strength to divorce those who are not right for you. Continue reading ]]>

The truth is that not everyone is going to be your client. As a business owner, it is important for you to understand which clients are appropriate for you and your business and which ones are not. You need to have the strength to divorce those who are not right for you.

Standing up to the truth

Undoubtedly, saying “no” to clients before they even become clients or divorcing them after they have become clients (if it works out that way) is never a comfortable, easy thing to do. However, in the long run, it is healthier for you and it is healthier for them. Not every person is right for every other person. Of course, it works the same on the other side. If you are not right for that client (whether that person realizes it in the beginning or it takes them some time to figure that out), they have every  right to cut you loose. It isn’t personal. It is just business. As much as that may seem like a silly thing to do from a business perspective, it actually isn’t silly at all. If you have created a solid, effective business strategy and you follow your strategy, there may come a time when a particular client no longer fits in with that strategy. You should think of your business strategy as a roadmap that should be followed so that you can successfully get to where you want to be. Simply put, you will come across other people and other businesses throughout your career who just don’ come into alignment with your vision and your brand. They may have fit in the beginning but they may no longer fit for a variety of reasons. It is very important to understand that you can’t effectively serve everyone because you will end up not serving anyone effectively. Face what you have in front of you and deal with it as effectively and as gracefully as possible.

Your objective

When it comes to working for your clients, there is no doubt that your objective is to make that client happy in any way that you possibly can (of course, without losing your principles). That is what is expected of you and that is what you understand needs to be done. However, as much as your priority is your client, that doesn’t mean that you need to know your head against a brick wall if it just isn’t working. It is very important that you remember that you can’t spread yourself too thin or there won’t be enough of you to do your job effectively and to your client’s satisfaction.  Of course, it is safe to assume that your clients are all very important to you. However, there will be times when your client may be better served by someone who is a better fit for their needs. 

The best possible strategy for your business

When it comes to truly satisfying your clients, that means that you work with your clients to help them accomplish the goals that they have established for their businesses and you are there with them every step of the way. If you can help them to accomplish that, you will both become more successful than you were before. Any business that needs clients to survive (in other words, all businesses) must focus on those clients and give them exactly what they want and need to succeed. The more profitable your clients are, the more profitable you will be. With that said, it is also important to remember that your interactions and your efforts with each client will be different because each one of your clients is different. You will have overlapping concepts in your strategy with each one but there will also be a great need for customization. It goes without saying that you must embrace the value and the uniqueness of each client and celebrate that uniqueness at every opportunity.

Striving to improve upon your client strategy on a regular basis

In your client-centric world, it is important to constantly keep in mind that you must offer an improved version of what you offer them each time you interact. Of course, that means that your clients’ expectations will be extremely high; however, that is exactly why they hired you in the first place. You deliver a top-shelf product and/or service. 

Conclusion

You are a shrewd business owner and you understand that when it comes to the relationship that you share with your clients, it has to be all about them. You can solve their problems, you can give them what they want and need, and you can help them to bring their business to the next level. It is very important to remember to make it your constant goal to give your clients what they need, not to sell them anything directly. Remember that you must fulfill your clients’ needs and then, in turn, yours will also be fulfilled.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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How to Organize Your LinkedIn Connections, Prospects and Clients http://www.compukol.com/blog/how-to-organize-your-linkedin-connections-prospects-and-clients/ http://www.compukol.com/blog/how-to-organize-your-linkedin-connections-prospects-and-clients/#comments Thu, 26 Mar 2015 09:00:19 +0000 http://www.compukol.com/?p=7072 If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries. Continue reading ]]>

If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries.

Your many different connections

Your online connections may be prospective clients, actual clients, and people with whom you share some interest. Of course, it is advisable to go for quality versus quantity and as your list of online connections grows, it is important to organize the names, contact information, and other relevant information so that your relationship is as productive and as effective as possible. Over time, you will see that the relationships that you share with other people online are going to grow and change (hopefully in a positive direction). It is important for you to remember that you will need to put some effort into those relationships. They certainly won’t grow themselves and if you don’t work at fortifying the connections that you share with the other people, the relationships will wither and die. It would be a real shame to let that happen after you have worked so hard at establishing those relationships in the first place.

How to organize your online connections

When it comes to organizing your online connections, there are some valuable tools that are available to help you do just that. One of the really effective tools is something that LinkedIn offers. It is called the Relationship Tab and whether you have a basic LinkedIn service or the premium service (for which  you pay a nominal fee), you have access to it. It is very important to bear in mind that the larger your list of online connections is, the more useful you will find the tool to be. LinkedIn Relationship Tab will help you to keep all of your online connections in order and it will enable you to network more effectively and to eventually bring in more business because you will have an easier time of staying connected and in building those relationships. In fact, you can not only stay on top of your first-level connections but you can also organize second-, third-, and even fourth-level online connections. This ability will really enhance your list and if you can get to know those people and really get them excited about your brand and your offerings, they will eventually get excited about buying what you are selling. Another important thing to understand is that you don’t need to worry about the information that you keep in LinkedIn Relationship Tab. Its privacy is totally protected. Of course, that is extremely critical to your relationships and it will be of great comfort to those people whose information is with you. The tool also allows you to track your interactions with those other people, including frequency, dates, etc. 

How does the tool allow you to stay organized?

There are a few important features of the tool that allows you to effectively organize your online connections. 

  • Keeping notes: In the Notes section, you can keep significant, relevant information about your online connections. You can go back to it if you have anything to add at a later time or anything that is no longer relevant that you wish to delete.

  • Setting alerts: Being human, you are bound to forget something once in a while. Nobody can remember absolutely everything! That is why you write things down. The tool allows you to do just that. You can send yourself alerts to remind you when to follow up with your online connections.

  • Keeping the human connection in mind: It is very important to remember how you established the connection with the other person in the first place. That has a great deal to do with why you continue to be connected. It is something that may come up more often than you think it will.

  • Organizing your connections: You can use tags to organize your online connections and to keep them in order. 

  • Storing your messages: It is important for you to have the ability to retain your communications up to the present. You never know when you might need that information. LinkedIn Relationship Tab allows you to do that easily. 

Conclusion

If you use LinkedIn Relationship Tab to keep your online connections organized, you will be able to work effectively and productively. It is very important to make sure that each one of your online connections feels as though they are your most important online connection. Wonderfully, you can do all of this on any or all of your devices so you have capabilities wherever you happen to be. You will find a balance as far as how you want to work this out. Most important is that you find an approach that works best for you and your business. If you have all of that information at your fingertips and ready to use whenever you need it, they will feel that way. It will help you to keep the relationship strong.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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