The Internet is an enormously powerful marketing tool, but your website is only going to be effective if people actually visit it. The way people use the internet is heavily dependent on the resources offered by search engine technologyâ€”many people turn to a search engine as their first means of finding what they're looking for on the web.
Since all of the search engines use different rules and algorithms to ascertain which websites they have the most relevance to particular keywords, they often return different listings. Because the search engines are continually changing these "rules," it is extremely important that your website is optimized to reflect these rules. It is also necessary to adjust the website optimization periodically in order take advantage of any recent changes in the way the search engines work.
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