Service and value. There are good free blog technologies out there; however, not one that is completely prepared to meet the exact brand design, feature, security, ownership and search optimization needs of a business. Like any other technology, blogs need maintenance. Without maintenance service, there will inevitably be maintenance challenges. Some bloggers are able to maintain their blogs themselves, but even those may sacrifice time, effort, money, and precision if they don’t use a dedicated service. If well-maintained blog solutions, service, and a reduced learning curve (through education) are affordable, it is probably worth a great deal to a business. Free is never what it seems!
Posted in: Blog FAQs