First and most importantly, a blog will decrease your marketing and advertising costs tremendously if you leverage it properly. An effective business blog will generate 1) broad topic advertising in the organic search engine result pages, which is really modern day advertising. A good business blog will establish a 2) human online presence so that you can make more easily appealing to those researching what you have to offer and sell. This is modern public relations, brand reinforcement, and the development of trust. And then finally, there is 3) direct subscription. Modern day direct marketing is a result of a blog’s built in ‘really simple syndication’ capability. Going direct is always the best way to remain high on a prospect’s radar screen!
Posted in: Blog FAQs