Should my blog’s URL and tagline or title be related to my business?

Yes, if possible. First of all, a blog’s domain or URL can be a competitive search engine optimization advantage; however, let’s not overestimate this point. If the blog site isn’t active and “on topic,” which are very important issues, search engines will lose interest quickly. Remember, search engines want timely content and the blogs or websites that are not providing it are of little use. Second of all, the title is descriptive text that helps to define a blog site both for search engines and humans.

Posted in: Blog FAQs