A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
A blog allows anyone to publish easily and at will. This is significant because the creation and distribution of publishing has always been both very expensive and time consuming. In large part, that is why we turned to big media to carry our ads to an audience in the past. With blogs, businesses can publish all they know, see, hear, and have to offer on the web, whenever they like. In terms of content distribution, there is no longer anything standing between a business’ timely, useful knowledge and those buyers who want to benefit from it.
First and most importantly, a blog will decrease your marketing and advertising costs tremendously if you leverage it properly. An effective business blog will generate 1) broad topic advertising in the organic search engine result pages, which is really modern day advertising. A good business blog will establish a 2) human online presence so that you can make more easily appealing to those researching what you have to offer and sell. This is modern public relations, brand reinforcement, and the development of trust. And then finally, there is 3) direct subscription. Modern day direct marketing is a result of a blog’s built in ‘really simple syndication’ capability. Going direct is always the best way to remain high on a prospect’s radar screen!
Yes, it can. Everyone searches and the search engine needs the most timely information on every subject to be able to provide all possible answers. If you can be visible for topics, keywords, and key phrases in the search engine results pages, you are advertising your services where many buyers are looking for them. Additionally (and unlike traditional advertising), where lots of uninterested people see your ad, the only people visiting your blog are those actually looking for what you have to offer. Good blogs make search advertising happen for a business!
Search Engines need content, including the most timely information on every subject, to satisfy their searchers. Their business depends on loyal search activity. A platform that makes it simple and cost- effective to publish is more likely to be active and more activity draws more interest from those same search engines. A platform that calls to and eases the consumption of topics (keywords & key phrases) for those same search engines is ideal.
As with anything valuable and worth doing, if reducing the cost for advertising, while raising the qualified visibility you want is important, you develop a discipline for doing it. And if not, consider paying someone else to blog based on the things that you want to be visible.
Yes, it will add to your success. Buyers are generally interested in reading reviews of the products of interest; they are also interested in the opinions of consumers who have already purchased those products. If your blog is not focused on selling any products, but, for example, is focused on scientific research, your goal would be to stimulate discussions as a result of your blog articles.
Yes, if possible. First of all, a blog’s domain or URL can be a competitive search engine optimization advantage; however, let’s not overestimate this point. If the blog site isn’t active and “on topic,” which are very important issues, search engines will lose interest quickly. Remember, search engines want timely content and the blogs or websites that are not providing it are of little use. Second of all, the title is descriptive text that helps to define a blog site both for search engines and humans.
Service and value. There are good free blog technologies out there; however, not one that is completely prepared to meet the exact brand design, feature, security, ownership and search optimization needs of a business. Like any other technology, blogs need maintenance. Without maintenance service, there will inevitably be maintenance challenges. Some bloggers are able to maintain their blogs themselves, but even those may sacrifice time, effort, money, and precision if they don’t use a dedicated service. If well-maintained blog solutions, service, and a reduced learning curve (through education) are affordable, it is probably worth a great deal to a business. Free is never what it seems!
There are companies that offer good technology. We use a modified version of WordPress, which is the number one blogging software. It is very user- friendly software that can be optimized for search engine indexing easily. We monitor and deploy core WordPress updates and the most important features coming out of the open source community. We evaluate and then tweak and improve. You should be more concerned about blog content than blog technology. Leave the technology to us. The people who really want a competitive advantage know that their focus needs to be on content. They know that they need to be consistent, on topic, educated about superior blog writing techniques, and the many things that they can leverage through content.
Web Design FAQs
The answer to this question is neither short nor easy. With a little research and thought, you can find hundreds of reasons, but there are a few general statements that may help you realize your needs. First, a website can reach millions of people who might not otherwise be able to obtain the information. Second, customers can view products, services, or whatever you want to share, from the comfort of their own homes. No matter what type of business you are in, there are ways to grow and make money on the web for you.
When you receive a visitor to your site, they will instantly perceive the quality of your services and/or products. The first impression that a customer or potential customer gets depends on the appearance of your website. A visitor will be interested and explore your site if it is appealing and easy to navigate. You are marketing yourself and your business to the world over the Internet and it is important to show your best.
The four easy steps that we provide below will guide you in the direction of a professionally designed, developed, and marketed website.
- Domain Name (URL) Registration—This is the address that people will use to access your website (www.yourcompany.com). Once you have determined that the URL you wish to use is available, the cost to register a name is anywhere from $8 to $35 per year. A domain name needs to be renewed every year.
- Design of the website—This is where the look, feel, and content of the website are determined and created.
- Hosting your website on a web server—This is basically where you rent space on a computer that is always connected to the Internet. Price will vary, depending on the amount of disk space you will have and the connection to the Internet.
- Marketing Your website—You should be thinking about the marketing of your website as it is being designed. The content of the site needs to reflect the search terms if you want your site to appear on search engines.
The time scale of a project is generally dictated by the client. If you have a deadline in mind we will endeavor to meet it for you. The most common delay in the creation of a site is waiting for content (text/images) to be sent to us by the client.
There are quite a few factors that are going to affect the ultimate cost of your website. These factors include how many pages you are going to have, if you will sell products on your website, the graphic work involved, and how interactive your future website will be. You will also need web hosting and domain name registration.
It stands for “universal resource locator.” This is the address typed in to view your website on the Internet. For example, you would type in http://www.compukol.com to access our home page.
A domain name is a specific website address that you choose and register with Network Solutions (the official registrar of domain names ending in .com, .edu, and .gov). Our domain name is “compukol.com”.
Web hosting is a monthly fee that you pay to have your site accessible on the Internet.
FTP (File Transfer Protocol) is a method of transferring files (web pages, for example) from your local PC to your web server. There are a variety of free FTP software programs available on the Internet and they enable you to update your website pages at any time. When a hosting package is purchased, “ftp details,” consisting of the host name, User ID, and password are sent to you.
Yes, you can use any web host you like. Once your website has been completed, you will have to provide us with your web hosting FTP login, username, and password so that we can upload your website for you.
Site maintenance is a fee paid monthly to keep your site updated with new content that you provide. Most good-quality web sites have new content updated regularly. Fresh content is what will keep your visitors coming back. This is an optional service that we provide for our customers. If you want to maintain your website yourself, you can do so.
We fully support any website that we design and are always available if you encounter any problems or require any enhancements. Once your website is designed, it belongs to you and you can commission anyone to update it for you—although, of course we would like to think that you are happy with our services and will continue to use us for your website maintenance.
That would depend on the goals of your website. If you run a business website, you would include as much information about your products or services that your customers would need to purchase from you.
Yes, we generally ask for a 25% deposit from clients.
CompuKol Communications creates web sites for clients who are local as well as out of state. In the majority of cases, a face-to-face meeting isn't necessary and most of our web sites are generally completed through communication via E-mail and telephone only. We place suggested website designs onto the Internet in a private place where only you and we can view the content. We then liaise with you regularly to discuss the web designs in order that the website design and functionality is exactly as you wish.
It is helpful to us if you are able to provide text and photographs in electronic form—for example, the files output by a digital camera and the words in MS word or similar format. If this is not possible, we can help get your information ready for use on the website.
All of our web sites are created with search engines in mind and the website design is compliant with search engine guidelines. It is a good idea for your website to be reevaluated in time because over a period of time, the search engines do alter their rules and algorithms and you will want to be certain that your website is kept up to date and complies with new rules, etc.
This will depend on the amount of information that you wish to have displayed on your website. If you have many products/services, it may be advantageous to have a database incorporated into your website design. We will discuss this in detail with you and if a database is advised, we will explain in detail exactly how this will work. We can tailor your website design to suit your specific requirements.
There are many different methods that can be used to update web sites. The method that you choose and the functionality that we build into your website design is solely up to you, although, of course, we will be glad to advise you on which method will suit your needs.
If you have a small website consisting of just a few pages and only wish to make changes very infrequently, it is usually more cost-effective to simply to ask CompuKol Communications to execute these changes for you. Other methods that are frequently chosen are largely dependent on how much data or information and graphics you have and how you store this information at present.
We can provide an on-line content management system where you can either update individual products/pages/services or particular sections of your website, eg, company news.
Alternatively, we can provide functionality so that you can upload your entire product ranges to the website in one action using spreadsheets, etc. We can also add databases, if you wish.
Your website visitors will see some things differently, depending on their browser, screen resolution setting, and their individual computer settings and toolbars. We design sites with that in mind and preview them in several browser types and resolution settings before publishing. Obviously, as technology advances, eventually all websites may need reevaluation.
Yes—CompuKol Communications can work on your behalf to register your domain name, design your website, recommend and assist in the selection of a web hosting provider, set up and install your website, and arrange E-mail accounts for you.
Yes, we do use flash when required. It is important to note that there are times when flash animations can be an asset but it would be unwise to use "flash" to create an entire website or even entire pages of your website because search engines are not able to read the content of flash and; therefore, any words used in animations will not be indexed by the search engines.
Generally, it is best to use flash for smaller banners, advertisements, or demonstrations and incorporate the flash animation into a web page that also includes some written text in HTML. This way, the search engines will be able to index your information.
Yes, the web hosting provider will provide you with web tracking software, which records where your visitors are coming from and which pages they looked at, which search engines are being used, which phrases are being typed into which search engines, and many more interesting web tracking facts that you should find useful for future marketing campaigns.
Yes, we would be happy to look at your existing website and give you a quote for updating it.
Yes, we do. We can redesign, retaining your company corporate style or we can redesign to give you a completely new image. Is your website up to date? Let us provide you with a free-of-charge website evaluation—we can redesign your website to take advantage of the latest web technologies.
The website belongs to you—we send you a copy of the website on a CD. This copy is for your retention and should you wish to use another web design or web hosting company—you are completely at liberty to take this copy to them for them to use
Search Engine Optimization (SEO) FAQs
A Web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.
Search Engine Optimization (SEO) is the process of increasing the likelihood of a document or web page being returned high in the rankings that search engines display. In other words, the process of making your website search engine friendly to make it rank higher in the search engines. SEO primarily involves making skilled adjustments to your content and code so that your site is considered relevant.
You might have a great looking website, but what use is that if nobody visits your website? Many people using the internet find websites through search engines. Website optimization is essential for both ensuring that the pages of your website are indexed by the search engines and ensuring that your site is favorably ranked.
The Internet is an enormously powerful marketing tool, but your website is only going to be effective if people actually visit it. The way people use the internet is heavily dependent on the resources offered by search engine technologyâ€”many people turn to a search engine as their first means of finding what they're looking for on the web.
Since all of the search engines use different rules and algorithms to ascertain which websites they have the most relevance to particular keywords, they often return different listings. Because the search engines are continually changing these "rules," it is extremely important that your website is optimized to reflect these rules. It is also necessary to adjust the website optimization periodically in order take advantage of any recent changes in the way the search engines work.
Pay per click (PPC), also known as pay per bid or paid listings, is a service provided by some companies, e.g., Google, etc. The PPC service allows advertisers to pay for the traffic delivered from the search engine.
PPC (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) enables you to list your site at the top of the search engine results by advertising on keywords that best describe your product or service.
The higher you bid, the higher your advertisement will be displayed in the list. You pay only when a searcher or clicker clicks on your listing to look at your website. You don't pay to list, you only pay for clicks or click through's. There are no other hidden costs.
A specific kind of HTML tag that contains information not normally displayed to the user. Meta tags contain information about the page itself (â€œmeta" means "about this subject") Typical uses of meta tags are to include information for search engines to help them better categorize a page.
Meta tags are important for search engine optimization for several reasons. One reason is that some search engines still use the contents of the keywords and description tags as a factor used to help determine the content of the page. Some search engines use the contents of the description tag to display the snippet of information about the page in their search results page
There are three ways that a search engine can find a website to add to its database. The first and most direct method is to accept submissions from website designers and optimizers. Most search engines have a "submit your URL" section inviting submissions from Internet users.
The second and least obvious method of finding websites is to send a "spider" to follow each and every link on, off, and through a website. New URLs encountered by the spider will be added to the database. In this way, some search engines will grow very rapidly.
Thirdly, some search engines derive the information for their listings directly from other search engines.
A web host cannot help to improve the rankings. Search Engines will not rank you higher because your site is hosted on a particular web host. However, if the server where your website is hosted is often "down" or if your website is slow to load (as is often the case with "cheap" web hosting dealsâ€”when the hosting company places too many websites on a particular server), this can have a negative effect when the search engine spiders your website if it is not available or too slow. The spider will simply give up crawling your website and your website wonâ€™t get indexed in their listsâ€”if your website is down, it could result in a search engine de-listing you.
Nobody can guarantee a number 1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control: the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.
Keyword density is a term used for how often a certain keyword or phrase is used throughout your page, in proportion to other words and/or phrases that have been used in the page.
The structure of your website does not necessarily affect ranking directly, but it can affect how thoroughly your website is spidered. You should have a clear navigation system throughout the website and make sure that each page is linked to it at least once, to ensure that the search engine spiders can get to your entire site. A sitemap also speeds up the process of spidering.
Writing Services FAQs
A broad range of writing formats including business/marketing, technical, and informational kinds of writing. We also do blogging, transcription, and web content writing, among others.
Yes. Writing samples are furnished upon request although a fee will be charged for an original sample on spec.
Compukol Communications writing services can help you with any size project. We do large projects on the scale of book-length documents; medium-sized projects on the scale of monographs, technical articles, and white papers; and smaller projects such as press releases, single-page marketing write-ups, or technical articles for journal publication, among others. And we use an agreement that spells out the cost, scope, and schedule of each sort of project.
Rates will be determined according to the length and complexity of the project.
Although we can help you prepare your work for submission by editing, revising, critiquing, or consulting, we cannot guarantee that it will get published. We are not literary agents; nor do we work as a liaison with particular agents or publishers.
CompuKol Communications follows the following style guides: MLA, APA, Chicago, AP, AMA, Turabian, etc.
CompuKol Communications writing services will provide you with state-of-the-art professional documents of the highest quality, which are designed specifically for you and/or your clients. The documents produced will present your ideas in the clearest, most cogent, and attractive manner to get your message across in the best way possible.
Whether you believe it or not, first impressions mean a great deal. Our documents will impress you with the forcefulness of the ideas presented and the clean and easy manner of presentation. Our writing services will give you written works that you can trust to be fluid and error free. The bestowal of this confidence is our greatest strength and that which we believe will make you want to return to us time after time.
Editing Services FAQs
It varies by project. CompuKol Communications normally charges a project fee based on a representative sample of your manuscript. There is no project that is too large or too small.
CompuKol Communications has professional editors on staff who can take care of all of your editing needs. The editors have a great deal of editorial experience and welcome any and all sorts of projects that you feel needs editing.
Can you write or edit documents for the medical or financial services or insurance or legal or real estate industry?
The editors at CompuKol Communications apply their editorial skills to all written work. Medical editing is one of the many areas of expertise that CompuKol Communications has. Additionally, the engineering and computer fields are areas of expertise. The areas of Financial Services, Insurance, Law, and Real Estate are not generally areas that CompuKol Communications’ editors are involved with; however, all of your projects will be handled with the same degree of knowledge and expertise.
Yes, we can work directly with authors. If you’re self-publishing and want to produce a professional product, having your manuscript edited for grammar, punctuation, and style is a necessary step. If you plan to submit your manuscript to a publisher, you don’t usually need to have it edited first. The publisher should handle the editing, including selecting the editor and paying for editing.
The editors at CompuKol Communications have vast experience in copyediting, content editing, and proofreading. They have approximately 25 years of experience editing books, journal articles, and educational and promotional materials in many areas.
You don’t know. You are counting on CompuKol Communications to charge you only for the time that we spend on your work. You are trusting that we will be meticulous and honest with time-keeping. You are relying on CompuKol Communications to be conscientious and to work as efficiently as possible. At CompuKol Communications, we pride ourselves on honesty and integrity.
There will never be any hidden charges from CompuKol Communications. We give you a quote, you accept the quote, and pay the initial deposit, and then we edit your document. No hidden fees.
CompuKol Communications will discuss and agree upon the deadline at the beginning of the project. The length of time depends on the complexity of the document and the amount of editing that needs to be done.
We will return your edited document to you with the revisions showing through highlighting and color coding on the electronic document.