You have a business and you recognize the importance of marketing content for your business online. You are diligent and consistent with your content and you stick to your posting schedule. Of course, it also goes without saying that your content is top-quality as well. However, you still need to determine if your content is having a positive effect on your business.
The importance of measuring results
If you write great content, that doesn’t necessarily mean that you have any idea how that content is doing for your business. You need to get a sense of whether your time and effort are spent appropriately because they are producing a positive result or you should redirect and spend your time and effort elsewhere. Undoubtedly, your content marketing efforts (as a concept) are very important and extremely necessary. However, precisely how you spend your time is something that only you can determine.
One thing that you need to understand is that the results of your efforts will not always be immediately apparent. Sometimes it will take between three and six months to become apparent and sometimes it will take even longer. It depends a lot on what you do and the uniqueness of your offerings. In some cases, you need to educate your target audience members about what you are offering before you can do anything else.
When it comes to measuring the results of your efforts, you should follow some simple steps that will get you to where you want to be.
The first thing that you need to decide is what you want to measure: The first thing that you need to face is the fact that it will take some time for you to see results. It is very important that you don’t give up before you should. In fact, you shouldn’t give up at all. Nothing that is worth having happens overnight. It takes time and effort and you owe it to your business to be patient.
Don’t expect a return on investment (ROI) immediately: Again, it takes time to increase your business’ revenue as a result of your efforts. You just need to keep plugging away and you will begin to see positive results before you know it.
Recognize the importance of content marketing for your business: When you were first building your content marketing strategy, hopefully, you had a clear idea of what you wanted to include in that strategy. Your content must tell stories and you will gather stories along the way, which you can share with your target audience members. Those stories will need to resonate with your readers. After all, you are trying to establish an emotional connection with the other person. That is the only way to build a relationship that is solid and enduring.
You need to understand that what you are doing is not just about money: Your content has an immediate purpose and it doesn’t have anything to do with money. It has to do with building a relationship with the other person, which is at the heart of your success. That means that you provide valuable, meaningful, educational, compelling content that resonates with the other person. The more valuable content you provide to the other person, the more solid your relationship will become. After all, you are trying to build trust and credibility between you and the other person.
Have goals in mind: You need to work toward something valuable to you and your business. You should have some short-term and long-term goals in mind built into your strategy before you do anything in the direction of making that happen. Once you have started to achieve those goals, you will start to see the revenue coming to you as well.
It isn’t enough to have great-quality content. You also need to test that content to ensure that it is effective and that it produces the results that you need it to produce on a long-term basis. You need to prove the value of your content beyond a shadow of a doubt. It is critical to your success that your content marketing supports your business’ goals effectively.
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Also published on Medium.
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
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