The Relevance of Blogging to Your Life

Posted by on February 13, 2017 at 5:00 am

You have probably read a ton of articles on why a blog is so important for your business. Well, the truth is that it goes way beyond just being important for your business. In fact, if you embrace it, your blog can have significance in every aspect of your life. Continue reading

Focus on Your Audience, not Your Products and Services

Posted by on January 30, 2017 at 5:00 am

Although you are selling (ultimately) products and/or services, your main focus, when it comes to content marketing, should be on your target audience. You need to develop relationships with your target audience members that are solid and mutually beneficial. Having the ability (and the eventuality) to sell your products and/or services will come after you have been able to connect with those people. Continue reading

Coming Up with Compelling Headlines

Posted by on December 12, 2016 at 5:00 am

The blank page can be extremely overwhelming when you sit down to write your content. In fact, many people feel that it is extraordinarily intimidating. However, if you are able to write an effective headline, the rest of your content will follow more easily. Continue reading

Useful Tips for Customizing Your Content for a Specific Target Market

Posted by on November 14, 2016 at 5:00 am

You know you are an effective writer if you are able to engage your readers. You catch their attention with a kickass headline, and keep them reading your relevant content until the end. Continue reading

Building a Pool of Blog Topics

Posted by on October 27, 2016 at 5:00 am

If you blog on a regular basis, you may have some difficulty coming up with topics sometimes. A good way to prevent that from ever happening is to build a pool (or repository) of topics from which to draw so that you never find yourself in that situation again. Continue reading

Writing Precise, Effective Content Marketing Materials

Posted by on September 29, 2016 at 5:00 am

Content is King now as it has always been! That much is not generally in dispute. However, just because your content marketing materials are essential to your business’ overall success, doesn’t mean that everyone who writes content understands how to hit the mark each and every time. Continue reading

Keeping Your Readers Constantly Engaged

Posted by on September 22, 2016 at 5:00 am

You understand that importance of keeping your content coming. However, are you hitting the mark every time when it comes to the quality of your content and that content’s ability to engage your readers every time you post? Continue reading

Ensuring that You Own Your Content’s Copyright

Posted by on August 18, 2016 at 5:00 am

You have been a prolific writer for your business for a long time and, of course, just like all other writers, you use sources to back up the facts that you write in your content. Of course, there is no reason for you to assume anything other than the fact that you own the copyright of all of the content that you are writing. Continue reading

Understanding the Value of Your Voice in Content Curation

Posted by on August 8, 2016 at 5:00 am

When it comes to writing content, there is no doubt that you want your content to be interesting and memorable. Hopefully, you are publishing a combination of original and curated content. That gives your readers interesting articles to read and a wider, more unique perspective. However, your curated content will not be valuable to your business if you don’t add your personal spin. Continue reading

Knowing When to Welcome a Content Opportunity

Posted by on August 1, 2016 at 5:00 am

The chances are great that if you are responsible for writing your own content, at some point in time, you will experience some sort of writer’s block. The truth is that you can’t just snap your fingers and the content will flow each and every time you want it to. Continue reading