Category: Web Traffic Generation

marketing

Calls to Action, What They Are and How to Use Them

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.

keyboard-coffee-writing

Generate More Web Traffic With Social Media Marketing

If you’re a business owner, you know by now that social media is no longer an option, but a necessity. And that’s especially true for both business-to-consumer (B2C) and business-to-business (B2B) markets. With the help of social media, you can now grow your online and offline business without spending too much on media buying or expensive pay-per-click (PPC) ads.