Reputation Management

Establishing Credibility and Value on LinkedIn

Posted by on March 9, 2017 at 5:00 am

Both credibility and value are extremely important and are definitive contributing factors to your professional success. However, there are many differences between them and understanding those differences is very important on your journey to ultimate success. Continue reading

The Most Provocative Question Regarding Your Content

Posted by on February 20, 2017 at 5:00 am

You know that people read your content but you need to ask yourself one extremely important question: would they miss your content if it didn’t exist anymore? Continue reading

What You and Your Brand Stand for Must Be Chrystal Clear

Posted by on February 9, 2017 at 5:00 am

If you have a brand but you don’t have to support behind it to sustain that brand and to bring it into the future, what good is it? You need to be very clear about what you and your brand are all about. Continue reading

How Do You Create Social Media Momentum?

Posted by on February 6, 2017 at 5:00 am

With the number of social media channels that you have to choose from, it is often difficult to figure out which ones are right for your business, not to mention using those channels to gain valuable connections and to bring your business to the next level. Creating a momentum is very important and very valuable. Remember to start small but make sure that what you are doing is exciting. Continue reading

Building Trust in Your Business

Posted by on November 10, 2016 at 5:00 am

Trust is one of the essential building blocks for you in business (and in life). Without it, you can’t establish any relationships with anyone and you can’t do business with anyone. Continue reading

Achieving LinkedIn Influencer Status

Posted by on August 25, 2016 at 5:00 am

In a recent blog post, we wrote, How Do You Recognize Influencers? in order to increase your business’ reputation. The other side of the coin is how to achieve LinkedIn influencer status yourself so that you can positively influence other businesses. One thing that you should keep in mind is that there is influencer status and then there is influencer status on LinkedIn. The two are not the same thing. Continue reading

Improving Service and Community Engagement Using Social Media

Posted by on May 19, 2016 at 5:00 am

People increasingly turn to social media to engage with organisations. Well conceived, designed, and managed social media gives you the most powerful tools available to effectively connect with customers on a personal as well as group basis to solve issues and create brand advocates. Continue reading

The Value of Being Endorsed on LinkedIn

Posted by on January 18, 2016 at 5:00 am

You probably get notices through LinkedIn when one of your online connections has endorsed you and then the person’s photo appears on your LinkedIn profile page under the endorsement section. Well, you understand that being endorsed is a good thing; however, does it really help you to advance professionally? Continue reading

Dos and Don’ts for LinkedIn Headlines

Posted by on January 14, 2016 at 5:00 am

Your content must always have a headline and one of the most effective social media channels in which you publish content is LinkedIn. In general, headlines are extremely calculated (or, at least, they should be) and there is a set of rules that will be worth your while following. Continue reading

Increasing Your Conversions With Testimonials

Posted by on January 4, 2016 at 5:00 am

Posting testimonials from your clients is an excellent way to build your professional credibility. You should bear in mind that you are the only person who cannot increase your credibility. Continue reading