Public Relations (PR) has been around for a very long time. However, the face of PR is not the same as it used to be when it comes to your brand. That doesn’t mean that the concepts of PR, as they have always been, don’t apply any longer. They still do and they can still help your brand tremendously.
You are planning an event with all of the appropriate professional people. Of course, you will use your social media channels to create a giant buzz and to ensure that your event is a raging success. There are several ways that you can go about that and you will have to figure out which combination works best.
In a time where 50 hour work weeks, working from home, and working with multiple screens have become commonplace, needless to say, many job positions and careers are transforming. With societal trends and changes in the economy, expectations and responsibilities in the workplace change as well, and the fields of marketing and public relations are shifting too.
When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a fortune to do that. With social media and inbound marketing being at its most popular, there are so many ways that you can brand your business effectively and inexpensively.
There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible.
At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that you can be doing with social media that you may not even realize.
Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company.
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