Outbound Marketing

How Personalized Email Increases Your Campaign’s Value

Posted by on June 24, 2014 at 5:00 am

Customers have evolved into educated and demanding consumers who expect more, especially when it comes to technology. Most consumers are also email subscribers and the technological advances that are expected especially apply here. Email subscribers expect personalized emails based on their purchasing history and preferences. If you do not keep up with these expectations, you can expect to have unsubscribes as a result. Brands actually show that they care about customers when they take the time and effort to build databases and deliver customized emails; it lets customers know that you care and that you are paying attention to what they want or what they are looking for. Continue reading

Leveraging Blog Criticism for Your Business

Posted by on March 15, 2011 at 5:00 am

“All men have an instinct for conflict: at least, all healthy men.” Hilaire Belloc. Your business has escalated tremendously since you have been using social media. The greater your exposure, the more criticism you will receive. What do you do? Continue reading

How to Promote Your Online Work Offline

Posted by on February 24, 2011 at 6:00 am

You use social media to promote your business and you conduct business in person. Both are important for the success of your business. How do you provide your traditional promotion with a way to access your online promotion? Continue reading

Combining Social Media With Traditional Media

Posted by on December 14, 2010 at 6:00 am

As important as social media is to the success of your business, using it, even to its fullest potential, should never be at the expense of traditional media. They must work together to allow your business to flourish properly. Continue reading

Is Traditional Advertising Obsolete?

Posted by on October 23, 2010 at 6:00 am

With the advent of social media and inbound marketing, there seems to be a trend toward online advertising and away from certain types of traditional advertising. There are certain types of advertising that are used less and less lately. Continue reading

Cold Calling Redefined by Social Media

Posted by on August 31, 2010 at 6:00 am

Is cold calling becoming obsolete? Do only old-fashioned business people do cold calling? Is cold calling actually effective at increasing business? Many people feel that they have to do cold calling to succeed in business. Social media has changed everything. Continue reading

Successful Marketing Messages for Your Business

Posted by on March 27, 2010 at 9:41 am

Having powerful and successful marketing messages for your business is essential for success. Your core marketing messages need to make your potential clients understand that you can solve their problems. This will make them decide to hire you. Continue reading

Inbound vs. Outbound Marketing

Posted by on July 18, 2009 at 2:45 pm

The Internet has profoundly transformed the way people learn about and shop for products. Years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites. To remain competitive, businesses need to be found online by the consumers already searching for the products and services that you sell. Continue reading