Online Marketing

Evidence that Your Content Is Generating Money

Posted by on January 5, 2017 at 5:00 am

In a professional context, even though you own your own business because you believe in what you are selling, it doesn’t mean that you don’t want to get paid for what you sell as well. You deserve to be paid. Continue reading

Why Your Small Business Needs a Website

Posted by on November 21, 2016 at 5:00 am

In today’s market, the most successful businesses have an online presence. There are over 3 billion people who use the Internet daily. If you don’t have a website, you may not be getting all the attention your business deserves. There are so many things that a website can do for you. Continue reading

Leveraging Customer Data for Your Business

Posted by on October 24, 2016 at 11:48 am

Your initial goal in business is that people become your customers and buy what you are selling and/or your existing customers buy what you are selling over and over again. You need to capture how they are using what they buy from you and apply it to your business growth. Continue reading

How Do You Rise Above Your Competition?

Posted by on October 17, 2016 at 5:00 am

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition? Continue reading

Ensuring that Your SEO Strategy is Effective

Posted by on September 5, 2016 at 5:00 am

You probably recognize that search engine optimization (SEO) is a necessary part of your business. However, what you may not realize is that the SEO strategy that you established and executed initially may no longer be doing the job effectively. However, there are ways to ensure that your SEO strategy is still working properly. Continue reading

The Influence of Psychology in Marketing

Posted by on September 1, 2016 at 5:00 am

When it comes to marketing success, you can’t get anywhere at all if you don’t develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is nowhere to go. It is important to understand here that psychology plays a significant role in your ability to succeed. Continue reading

Determining What Your Target Audience Wants and Needs

Posted by on August 15, 2016 at 5:00 am

When it comes to your target audience members, it is not always easy to determine exactly what they want and need. However, you probably agree that it must always be your main focus. Your needs (as a business owner) should come second to what the other person wants and needs. Continue reading

How Hard Do You Work to Market Your Small Business Online?

Posted by on July 11, 2016 at 5:00 am

Owning a small business can be challenging but marketing that small business online can sometimes be even more challenging. If you own a medium size or large business, it is probably safe to assume that you have a lot of support in running that business. If you own a small business, that may be a different story. Continue reading

Does Your Content Marketing include Videos? Why it Should

Posted by on July 7, 2016 at 5:00 am

Videos can connect with your target audience members in ways that you may not even imagine and in ways that you just can’t with the written word. Continue reading

Leveraging Analytics for Your Business

Posted by on May 30, 2016 at 5:00 am

Whether you realize it or not, analytics are extremely important for your business. Analytics allow you to track what you are doing and to identify trends and patterns that are essential to your business. Continue reading