Online Communication

Using Proper Social Media Etiquette for Business

Posted by on January 2, 2017 at 5:00 am

Social media etiquette for business is critical to your success. The chances are great that you are already doing most of what would be considered proper etiquette. You may have to adjust some minor things that didn’t occur to you before but it really is no big deal. Continue reading

Keeping Your Target Audience Happy Through Your Content

Posted by on December 15, 2016 at 5:00 am

Your content may be informative, educational, and compelling. However, are you certain that it makes your target audience happy on a deeper level? Continue reading

Creating an Amazing About Page

Posted by on September 15, 2016 at 5:00 am

When it comes to your business, you have a group of people who are loyal customers to your business. Of course, on the other hand, there is also a group of people who will never be your customers because they just are not a good fit for you. In the middle of this, however, is a group of people who are not sure whether they want to buy what you are selling. They are on the fence. Your About page can make all of the difference. Your About page is the foundation of your website in many ways. Continue reading

Dealing with a Social Media Crisis

Posted by on June 13, 2016 at 5:00 am

If you use social media for your business, you most likely got used to the speed that it affords you and your business. Additionally, it must be obvious to you by now that any communications that you have with your chosen social media channels reach a large number of people very quickly and very easily. Continue reading

Improving Your Communication Approach

Posted by on April 28, 2016 at 5:00 am

As a business person who is constantly working to make your brand more and more recognizable and more and more popular, the way in which you communicate is everything so you need to make sure that your communication strategy (approach) is all that it should be to ensure your success. Continue reading

Choosing the Words that Get Your Content Read

Posted by on March 31, 2016 at 5:00 am

You may be a marvelous writer. Your content may be full of descriptive, beautiful language that paints a vivid picture for anyone who reads it. The grammar may be sound and put together amazingly. However, do you use the words that ensure that it will be read? Continue reading

Writing Amazing Press Releases

Posted by on March 28, 2016 at 5:00 am

In all industries, press releases are an amazing way to get the word out about your brand and your offerings. If you are thinking that you don’t need to bother with press releases, you are ignoring a tool that may really help your business. It is time to learn to write really amazing, effective press releases for your business. Continue reading

Using the Most Effective Email Approach

Posted by on February 11, 2016 at 5:00 am

You may or may not be aware of proper Email etiquette when reaching out to your professional connections. Sometimes (or maybe all of the time), you may have a difficult time determining the balance between appropriate and dry (or boring) and interesting (which may teeter on less formal). Continue reading

How Expert Marketers Hone Their Content Marketing

Posted by on December 28, 2015 at 5:00 am

As a successful marketing content writer, it is important that you have a strong sense of the big picture. Continue reading

Evaluating the Value of Positive and Negative Content

Posted by on December 21, 2015 at 5:00 am

When it comes to your choosing the topics about which to write, there may be times when the content that you post has a negative undertone although it is informational and holds a lot of value. Continue reading