A Simple, Effective Approach to Email Marketing

Posted by on August 31, 2015 at 5:00 am

You may be working your Email marketing campaign for your business. However, you may not realize that there is a lot more to it than you may think. It is entirely possible that you have barely tapped into what it can potentially do for you and for your business. Continue reading

How to Improve Click-through Rates

Posted by on August 13, 2015 at 5:00 am

Click-through rate (CTR) is the number of users that click on a specific link out of the total users that view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. Continue reading

Are Press Releases Valuable?

Posted by on April 5, 2014 at 5:00 am

There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible. Continue reading

Busting Email Marketing Myths

Posted by on March 20, 2014 at 5:00 am

There is no doubt that, as a business person, you have been using some sort of Email marketing campaign. Interestingly, there are many myths that surround Email marketing campaigns and it is a good idea to dispel them here and now. Continue reading

Building a B2B Content Strategy

Posted by on February 8, 2014 at 5:00 am

If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content. Continue reading

Email Marketing – Permission and Forgiveness

Posted by on February 6, 2014 at 5:00 am

Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for. Continue reading

How to Reduce Email Unsubscribe Rate

Posted by on December 28, 2013 at 5:00 am

If you send out professional Emails through a mailing list, the chances are very good that some of the people on your Email recipient lists will unsubscribe at some point. It is absolutely inevitable. Continue reading

Email Marketing Campaigns and Social Connections

Posted by on May 18, 2013 at 5:00 am

With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. Continue reading

Understanding Your Content Marketing Success

Posted by on February 14, 2013 at 5:00 am

As you start to look back at your content marketing strategy this year and figure out what has worked and what has not, you should understand the factors that went into your strategy’s success and how it came to be. Continue reading

Personalizing Your E-newsletters and Mailings

Posted by on November 20, 2012 at 5:00 am

Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire. Continue reading