Marketing Strategy

Influencer Marketing and Its Myths

Posted by on February 16, 2017 at 5:00 am

Influencers are extremely important and have a tremendous impact on business in the United States as well as around the world. Influencer marketing can be thought of as highly customized marketing. Continue reading

Knowing When You Can and Can’t Automate Your Content Marketing

Posted by on October 31, 2016 at 5:00 am

By now, you have probably written a great deal of content and you probably write and post content on a very regular basis. With such a large amount and frequency of content, you may be looking for ways to make your life easier and less time-consuming. One way to accomplish that is by automating at least some of your content. Continue reading

How Do You Rise Above Your Competition?

Posted by on October 17, 2016 at 5:00 am

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition? Continue reading

The Influence of Psychology in Marketing

Posted by on September 1, 2016 at 5:00 am

When it comes to marketing success, you can’t get anywhere at all if you don’t develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is nowhere to go. It is important to understand here that psychology plays a significant role in your ability to succeed. Continue reading

Determining What Your Target Audience Wants and Needs

Posted by on August 15, 2016 at 5:00 am

When it comes to your target audience members, it is not always easy to determine exactly what they want and need. However, you probably agree that it must always be your main focus. Your needs (as a business owner) should come second to what the other person wants and needs. Continue reading

Simple Ways to Become a More Effective Marketer

Posted by on May 5, 2016 at 5:00 am

When you develop your content marketing materials, are you writing with your target audience as your absolute number one priority? If you aren’t doing that, it is time to focus on your audience and to put them first. Continue reading

Does Your Call-to-Action Button Convert Leads Through Colors?

Posted by on April 14, 2016 at 5:00 am

It is a well-established fact that a call-to-action (CTA) is essential for your business. So, that takes care of the need for the concept. However, what about the physical attributes of the CTA button? Is it effective at bringing your business to the next level? Continue reading

Writing Amazing Press Releases

Posted by on March 28, 2016 at 5:00 am

In all industries, press releases are an amazing way to get the word out about your brand and your offerings. If you are thinking that you don’t need to bother with press releases, you are ignoring a tool that may really help your business. It is time to learn to write really amazing, effective press releases for your business. Continue reading

Building a Nurturing Email Campaign

Posted by on February 22, 2016 at 5:00 am

There is a good chance that you use an Email campaign as part of your overall online marketing strategy for your business. Of course, there are Email campaigns and there are Email campaigns. The trick is to make yours a nurturing experience. Continue reading

How to Ensure that Your Emails Are Read

Posted by on February 1, 2016 at 5:00 am

When it comes to marketing your Emails, you have a few options. You can send them to your target audience and hope that your recipients will open them and read them to the end. Your second option is to take certain steps to ensure that they are opened and read completely. Continue reading