Internet Marketing

Making Holiday Buzz Through Social Media

Posted by on December 22, 2016 at 5:00 am

The year is flying. The holidays are almost here. Now is the perfect time to start planning your social media marketing strategy. Millions of marketers are taking advantage of the opportunity to create buzz. How are they doing it? Continue reading

Retailers Hit the Mark With Social Media This Holiday Season

Posted by on November 28, 2016 at 5:00 am

This holiday season, traditional media has been swept aside in favor of tweets and friends. Shoppers will go after deals, online and off. It’s no surprise to see how businesses have taken advantage of social media channels to promote specials. Continue reading

Why Your Small Business Needs a Website

Posted by on November 21, 2016 at 5:00 am

In today’s market, the most successful businesses have an online presence. There are over 3 billion people who use the Internet daily. If you don’t have a website, you may not be getting all the attention your business deserves. There are so many things that a website can do for you. Continue reading

How Do You Rise Above Your Competition?

Posted by on October 17, 2016 at 5:00 am

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition? Continue reading

The Influence of Psychology in Marketing

Posted by on September 1, 2016 at 5:00 am

When it comes to marketing success, you can’t get anywhere at all if you don’t develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is nowhere to go. It is important to understand here that psychology plays a significant role in your ability to succeed. Continue reading

How Hard Do You Work to Market Your Small Business Online?

Posted by on July 11, 2016 at 5:00 am

Owning a small business can be challenging but marketing that small business online can sometimes be even more challenging. If you own a medium size or large business, it is probably safe to assume that you have a lot of support in running that business. If you own a small business, that may be a different story. Continue reading

Leveraging Analytics for Your Business

Posted by on May 30, 2016 at 5:00 am

Whether you realize it or not, analytics are extremely important for your business. Analytics allow you to track what you are doing and to identify trends and patterns that are essential to your business. Continue reading

The Most Receptive Data for Your Business

Posted by on June 4, 2015 at 5:00 am

You may either have established your online marketing campaign or you may be working on it as we speak. In any case, the data that you need for your marketing campaign (and strategy) must be readily available and it must be exactly what you need to allow your business to succeed. Continue reading

How Online Reviews Can Help Marketers

Posted by on May 4, 2015 at 5:00 am

From the consumer’s side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person. Continue reading

Using Psychology to Enhance Your Marketing Efforts

Posted by on April 30, 2015 at 5:00 am

If you have been in business for any length of time at this point, you must understand that some businesses have marketing campaigns that are more effective than others. It is probably safe to assume that your marketing campaign includes some element (hopefully a strong element) of social media as well. Continue reading