Influence Marketing

Influencer Marketing and Its Myths

Posted by on February 16, 2017 at 5:00 am

Influencers are extremely important and have a tremendous impact on business in the United States as well as around the world. Influencer marketing can be thought of as highly customized marketing. Continue reading

Building and Solidifying Your Relationships with Influencers

Posted by on November 17, 2016 at 5:00 am

There are many different reasons why influencers are so important for your business. The first thing that you have to do is to determine who is an influencer and then to choose the appropriate influencers for your particular business. Continue reading

Achieving LinkedIn Influencer Status

Posted by on August 25, 2016 at 5:00 am

In a recent blog post, we wrote, How Do You Recognize Influencers? in order to increase your business’ reputation. The other side of the coin is how to achieve LinkedIn influencer status yourself so that you can positively influence other businesses. One thing that you should keep in mind is that there is influencer status and then there is influencer status on LinkedIn. The two are not the same thing. Continue reading

How Do You Recognize Influencers?

Posted by on June 23, 2016 at 5:00 am

Some people may be more aware of influencers in their niche or industry than others. However, it is important to understand that influencers are a very important part of your professional success. Continue reading

Building a Nurturing Email Campaign

Posted by on February 22, 2016 at 5:00 am

There is a good chance that you use an Email campaign as part of your overall online marketing strategy for your business. Of course, there are Email campaigns and there are Email campaigns. The trick is to make yours a nurturing experience. Continue reading

Getting People to Brag About Your Brand

Posted by on November 2, 2015 at 5:00 am

Getting people to sing the praises of your brand may not be a simple matter but it certainly can be accomplished. You may just have to work at it a little. Continue reading

The Weight of Emotional Intelligence in Social Media Marketing

Posted by on October 12, 2015 at 5:00 am

Emotional intelligence is not new. It has been a concept (and a reality) for a very long time. However, the only difference now is that it has a new name. That happens quite often with concepts as well as other, more tangible things. Maybe people just get tired of using the same names so switching it up makes it seem as though that particular thing is new again. Continue reading

Strengthening Your Online Influencer List

Posted by on June 18, 2015 at 5:00 am

If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger. Continue reading