Content Marketing

Making the Best Use of Content Curation

Posted by on December 29, 2016 at 5:00 am

You have been reading about content curation on and off and you may have a sense of how it works and why it is important. Of course, that doesn’t mean that you should abandon original content. Curated content should complement your original content and if you do it right, it will strengthen your brand. Continue reading

Using Web Analytics to Improve Content Marketing

Posted by on December 19, 2016 at 5:00 am

If you have been in business for any length of time, you probably understand that it is very important for you to gather analytics on your social media marketing efforts. There are various elements that you, as the business owner, will want to concentrate on. You know that gathering analytics is important but you may not understand why. Continue reading

Keeping Your Target Audience Happy Through Your Content

Posted by on December 15, 2016 at 5:00 am

Your content may be informative, educational, and compelling. However, are you certain that it makes your target audience happy on a deeper level? Continue reading

Coming Up with Compelling Headlines

Posted by on December 12, 2016 at 5:00 am

The blank page can be extremely overwhelming when you sit down to write your content. In fact, many people feel that it is extraordinarily intimidating. However, if you are able to write an effective headline, the rest of your content will follow more easily. Continue reading

Useful Tips for Customizing Your Content for a Specific Target Market

Posted by on November 14, 2016 at 5:00 am

You know you are an effective writer if you are able to engage your readers. You catch their attention with a kickass headline, and keep them reading your relevant content until the end. Continue reading

How to Launch Your eBook Using Social Media

Posted by on November 7, 2016 at 8:00 am

There are so many ways to promote your eBook through social media and, in many cases, your eBook is less about getting rich than it is about using your eBook as an extremely effective business card. Continue reading

Knowing When You Can and Can’t Automate Your Content Marketing

Posted by on October 31, 2016 at 5:00 am

By now, you have probably written a great deal of content and you probably write and post content on a very regular basis. With such a large amount and frequency of content, you may be looking for ways to make your life easier and less time-consuming. One way to accomplish that is by automating at least some of your content. Continue reading

Building a Pool of Blog Topics

Posted by on October 27, 2016 at 5:00 am

If you blog on a regular basis, you may have some difficulty coming up with topics sometimes. A good way to prevent that from ever happening is to build a pool (or repository) of topics from which to draw so that you never find yourself in that situation again. Continue reading

Is Your Professional Blog Performing?

Posted by on October 13, 2016 at 5:00 am

If you are a business owner (or business anything), there is a 100 percent chance that you want to increase your customer base. If that statement is true, you need a blog in order to attract the attention of new prospective customers. Assuming that you have a blog already, you need to ask yourself if it is performing to its full potential and attracting new people (as well as existing customers). Continue reading

Solidifying, or Resolidifying, Your Brand

Posted by on October 10, 2016 at 5:00 am

You have a brand and your brand represents all sorts of important things, including your values, your perspective, and the way in which you want to help other people. There are many different ways for you to make sure that other people associate your brand with your business is by your logo. Of course, there are many other ways to solidify your brand (or to re-solidify your brand, if it needs an overhaul). Continue reading