Business Strategies

Establishing Credibility and Value on LinkedIn

Posted by on March 9, 2017 at 5:00 am

Both credibility and value are extremely important and are definitive contributing factors to your professional success. However, there are many differences between them and understanding those differences is very important on your journey to ultimate success. Continue reading

The Thinking Behind Your Social Profile

Posted by on December 1, 2016 at 5:00 am

Psychology figures into every aspect of our lives. It certainly is a factor in our behavior as human beings and it also factors into what we do professionally and how we do it. There is a strong possibility that you have social media profiles for your business and that you interact with other people online on a regular (or, at least, semi-regular) basis. Continue reading

Leveraging Customer Data for Your Business

Posted by on October 24, 2016 at 11:48 am

Your initial goal in business is that people become your customers and buy what you are selling and/or your existing customers buy what you are selling over and over again. You need to capture how they are using what they buy from you and apply it to your business growth. Continue reading

How Do You Rise Above Your Competition?

Posted by on October 17, 2016 at 5:00 am

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition? Continue reading

Determining What Your Target Audience Wants and Needs

Posted by on August 15, 2016 at 5:00 am

When it comes to your target audience members, it is not always easy to determine exactly what they want and need. However, you probably agree that it must always be your main focus. Your needs (as a business owner) should come second to what the other person wants and needs. Continue reading

Connecting Emotionally to Sell Your Products and Services

Posted by on April 7, 2016 at 5:00 am

The chances are really good that the products and/or services that you are selling are amazing. However, the quality of what you are selling has little to do with whether you are successful at selling. You need to establish an emotional connection with the buyer. Continue reading

Knowing How Much to Give Away Through Content Marketing

Posted by on March 24, 2016 at 5:00 am

When it comes to your content marketing campaign, it is important that you don’t give away too much for free. After all, this is what you do for a living and you should absolutely expect to be paid for those efforts. Continue reading

Shining in Your Area of Expertise

Posted by on September 21, 2015 at 5:00 am

If you have been building your business for a while, you have probably positioned yourself as a subject-matter expert in your particular niche or industry. You know what you know but it is also essential to your business that other people have a strong sense of what you know and what you can do for them too. Now is not the time to be humble. Let other people know how amazing you are. It is your time to shine. Continue reading

The Most Receptive Data for Your Business

Posted by on June 4, 2015 at 5:00 am

You may either have established your online marketing campaign or you may be working on it as we speak. In any case, the data that you need for your marketing campaign (and strategy) must be readily available and it must be exactly what you need to allow your business to succeed. Continue reading

B2Bs versus Nonprofits – The Lessons Learned

Posted by on May 28, 2015 at 5:00 am

Nowadays, there are many different types of business and nonprofits are a type whose numbers are increasing substantially and rapidly on a very consistent basis. In addition to businesses competing across the board, nonprofits are also vying for an increased amount of donations. Continue reading