Branding: What You Should Know

Posted by on April 3, 2017 at 5:00 am

It is common when speaking about building a business to hear a lot about branding or building your brand. Great, but what does that mean? I’m sure the first thing you think of is creating a great logo. Your logo is a big part of branding, but there is so much more to building your business than just having a cool logo. Continue reading

What You and Your Brand Stand for Must Be Chrystal Clear

Posted by on February 9, 2017 at 5:00 am

If you have a brand but you don’t have to support behind it to sustain that brand and to bring it into the future, what good is it? You need to be very clear about what you and your brand are all about. Continue reading

How Do You Create Social Media Momentum?

Posted by on February 6, 2017 at 5:00 am

With the number of social media channels that you have to choose from, it is often difficult to figure out which ones are right for your business, not to mention using those channels to gain valuable connections and to bring your business to the next level. Creating a momentum is very important and very valuable. Remember to start small but make sure that what you are doing is exciting. Continue reading

The Benefits of a Facebook Business Page

Posted by on January 26, 2017 at 5:00 am

I’m sure you have heard this a million times, but if you are a small business owner, you should have a Facebook page. There are many benefits to having one and no reason why you shouldn’t. I will explain the many benefits of using Facebook for business. Continue reading

Solidifying, or Resolidifying, Your Brand

Posted by on October 10, 2016 at 5:00 am

You have a brand and your brand represents all sorts of important things, including your values, your perspective, and the way in which you want to help other people. There are many different ways for you to make sure that other people associate your brand with your business is by your logo. Of course, there are many other ways to solidify your brand (or to re-solidify your brand, if it needs an overhaul). Continue reading

Knowing Which Photos Are Appropriate Online

Posted by on July 18, 2016 at 5:00 am

You may understand that graphic images that accompany your content is effective and goes a long way to enhance your content. However, it is essential that you understand which photos you should use and which ones you shouldn’t. Continue reading

Overcoming Obstacles When Branding with Social Media

Posted by on February 25, 2016 at 5:00 am

When dealing with your business’s brand, you certainly understand that there are differences between enhancing your brand through traditional channels and through social media channels. When it comes to social media, there are obstacles that you must overcome. Continue reading

What to Do and Not to Do with Online Profile Photos

Posted by on December 17, 2015 at 5:00 am

You may or may not be aware at this point about how important the most appropriate photo is for your various social media profiles. In this case, a picture really is worth (at least) a thousand words. Continue reading

Getting People to Brag About Your Brand

Posted by on November 2, 2015 at 5:00 am

Getting people to sing the praises of your brand may not be a simple matter but it certainly can be accomplished. You may just have to work at it a little. Continue reading

Branding 101 – Revisiting the Basics

Posted by on September 3, 2015 at 5:00 am

In many respects, there is nothing more important to your success than your brand. If you have been in business for a very long time (or even for quite a while), you have moved away from the basic principles. The chances are very good that you remember those principles but there may be some that have slipped your mind. Continue reading