Useful Tips for Customizing Your Content for a Specific Target Market

Posted by on November 14, 2016 at 5:00 am

You know you are an effective writer if you are able to engage your readers. You catch their attention with a kickass headline, and keep them reading your relevant content until the end. Continue reading

Building a Pool of Blog Topics

Posted by on October 27, 2016 at 5:00 am

If you blog on a regular basis, you may have some difficulty coming up with topics sometimes. A good way to prevent that from ever happening is to build a pool (or repository) of topics from which to draw so that you never find yourself in that situation again. Continue reading

Is Your Professional Blog Performing?

Posted by on October 13, 2016 at 5:00 am

If you are a business owner (or business anything), there is a 100 percent chance that you want to increase your customer base. If that statement is true, you need a blog in order to attract the attention of new prospective customers. Assuming that you have a blog already, you need to ask yourself if it is performing to its full potential and attracting new people (as well as existing customers). Continue reading

Writing Precise, Effective Content Marketing Materials

Posted by on September 29, 2016 at 5:00 am

Content is King now as it has always been! That much is not generally in dispute. However, just because your content marketing materials are essential to your business’ overall success, doesn’t mean that everyone who writes content understands how to hit the mark each and every time. Continue reading

Keeping Your Readers Constantly Engaged

Posted by on September 22, 2016 at 5:00 am

You understand that importance of keeping your content coming. However, are you hitting the mark every time when it comes to the quality of your content and that content’s ability to engage your readers every time you post? Continue reading

Creative Ways to Repurpose Your Content

Posted by on September 12, 2016 at 5:00 am

If you have been in business for any time at all, you undoubtedly have content that you wrote and posted once for the benefit of your readers. If that content is valuable (as long as it isn’t time-sensitive), there is absolutely no reason why you shouldn’t find ways to repurpose it so that other people can benefit from what you have to say. Continue reading

Ensuring that You Own Your Content’s Copyright

Posted by on August 18, 2016 at 5:00 am

You have been a prolific writer for your business for a long time and, of course, just like all other writers, you use sources to back up the facts that you write in your content. Of course, there is no reason for you to assume anything other than the fact that you own the copyright of all of the content that you are writing. Continue reading

Understanding the Value of Your Voice in Content Curation

Posted by on August 8, 2016 at 5:00 am

When it comes to writing content, there is no doubt that you want your content to be interesting and memorable. Hopefully, you are publishing a combination of original and curated content. That gives your readers interesting articles to read and a wider, more unique perspective. However, your curated content will not be valuable to your business if you don’t add your personal spin. Continue reading

Knowing When to Welcome a Content Opportunity

Posted by on August 1, 2016 at 5:00 am

The chances are great that if you are responsible for writing your own content, at some point in time, you will experience some sort of writer’s block. The truth is that you can’t just snap your fingers and the content will flow each and every time you want it to. Continue reading

Converting Blog Readers Into Clients

Posted by on July 28, 2016 at 5:00 am

The more you blog, the better you will become at blogging. One thing that is for sure is that blogging (if you do it right) is a big responsibility. Remember, responsibility is not always a bad thing. It puts you in control of your own professional fate. People will read your blogs and you will build a relationship with them. Continue reading