Using Content Marketing to Sell Online

Posted by on March 20, 2017 at 5:00 am

Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it. Continue reading

A Quick Content Marketing Strategy that Works

Posted by on March 13, 2017 at 5:00 am

If you are just starting out in business, developing your content marketing strategy doesn’t necessarily need to be an awful experience. It doesn’t have to be arduous and it doesn’t have to be extremely time-consuming. Continue reading

Getting Your Readers to Read Your Blogs to the End

Posted by on March 6, 2017 at 5:00 am

You are a diligent blog writer and you put a lot of effort into writing top-quality content that you hope will resonate with your writers. However, what you want to happen doesn’t always happen. You need to figure out ways to make sure that your readers are moved enough by your blog content to want to read all of the way to the end. Continue reading

The Most Provocative Question Regarding Your Content

Posted by on February 20, 2017 at 5:00 am

You know that people read your content but you need to ask yourself one extremely important question: would they miss your content if it didn’t exist anymore? Continue reading

The Relevance of Blogging to Your Life

Posted by on February 13, 2017 at 5:00 am

You have probably read a ton of articles on why a blog is so important for your business. Well, the truth is that it goes way beyond just being important for your business. In fact, if you embrace it, your blog can have significance in every aspect of your life. Continue reading

Focus on Your Audience, not Your Products and Services

Posted by on January 30, 2017 at 5:00 am

Although you are selling (ultimately) products and/or services, your main focus, when it comes to content marketing, should be on your target audience. You need to develop relationships with your target audience members that are solid and mutually beneficial. Having the ability (and the eventuality) to sell your products and/or services will come after you have been able to connect with those people. Continue reading

The Advantages of Evergreen and Trending Content

Posted by on January 12, 2017 at 5:00 am

Some content never grows old and other content can only be used for a short period of time (or, at least, for a short period of time once a year). You certainly get the most bang for your buck if you post only evergreen content, although there certainly is justification to write time-sensitive content in certain cases. Continue reading

Making the Best Use of Content Curation

Posted by on December 29, 2016 at 5:00 am

You have been reading about content curation on and off and you may have a sense of how it works and why it is important. Of course, that doesn’t mean that you should abandon original content. Curated content should complement your original content and if you do it right, it will strengthen your brand. Continue reading

Keeping Your Target Audience Happy Through Your Content

Posted by on December 15, 2016 at 5:00 am

Your content may be informative, educational, and compelling. However, are you certain that it makes your target audience happy on a deeper level? Continue reading

Coming Up with Compelling Headlines

Posted by on December 12, 2016 at 5:00 am

The blank page can be extremely overwhelming when you sit down to write your content. In fact, many people feel that it is extraordinarily intimidating. However, if you are able to write an effective headline, the rest of your content will follow more easily. Continue reading