Analytics

Determining Your Content Marketing Success

Posted by on February 27, 2017 at 5:00 am

You are diligent and consistent with your content and you stick to your posting schedule. Of course, it also goes without saying that your content is top-quality as well. However, you still need to determine if your content is having a positive effect on your business. Continue reading

Using Web Analytics to Improve Content Marketing

Posted by on December 19, 2016 at 5:00 am

If you have been in business for any length of time, you probably understand that it is very important for you to gather analytics on your social media marketing efforts. There are various elements that you, as the business owner, will want to concentrate on. You know that gathering analytics is important but you may not understand why. Continue reading

Leveraging Customer Data for Your Business

Posted by on October 24, 2016 at 11:48 am

Your initial goal in business is that people become your customers and buy what you are selling and/or your existing customers buy what you are selling over and over again. You need to capture how they are using what they buy from you and apply it to your business growth. Continue reading

Transitioning Your Content Marketing into Key Performance Indicators

Posted by on June 16, 2016 at 5:00 am

When it comes to your content marketing materials, of course, the quality of your content must be established and consistent. People come to expect that from you and you must ensure that you provide that level of content always. So, how do you take your content marketing materials and transition them into KPIs? Continue reading

Leveraging Analytics for Your Business

Posted by on May 30, 2016 at 5:00 am

Whether you realize it or not, analytics are extremely important for your business. Analytics allow you to track what you are doing and to identify trends and patterns that are essential to your business. Continue reading

Using the Right Content to Drive Traffic

Posted by on August 10, 2015 at 5:00 am

You are probably an excellent writer and your content is most likely above and beyond when it comes to quality. However, that just isn’t enough to make a spot-on, major impact each and every time you publish content. Continue reading

How to Measure Your Marketing Efforts Online

Posted by on February 23, 2015 at 5:01 am

Capturing the analytics and ways to gauge how your content is performing is extremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts. Continue reading

Adapting Your Content to Your Mobile Device

Posted by on August 15, 2013 at 5:00 am

More and more people nowadays depend on their mobile devices for information. That information includes blog and website content, among other types of information. As a blog owner/writer, it is important to make sure that your content reaches as wide an audience as you intend it to reach. Continue reading

Ideas for Social Media Monitoring

Posted by on May 2, 2013 at 5:00 am

By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence. Continue reading

Fundamental Principles of Web Analytics

Posted by on April 11, 2013 at 5:00 am

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading