If you blog on a regular basis, you may have some difficulty coming up with topics sometimes. A good way to prevent that from ever happening is to build a pool (or repository) of topics from which to draw so that you never find yourself in that situation again.
Having topics at your fingertips
There are so many good reasons why having a pool of blog topics is beneficial to you and to your business. Of course, one of the most obvious reasons is that it saves you time. As a busy professional, you probably don’t have a lot of time to devote to any one thing. That includes coming up with compelling topics (we aren’t even speaking about the writing part right now). If you are faced with a blank page and it is a struggle to come up with a topic for your blog, a pool will be a tremendous help.
Blogs are essential to your success but you want to be able to streamline the blogging process from beginning to end.
The idea of posting and interacting on social media may be daunting enough for you. If you add a struggle to come up with exciting, relevant topics to the mix, it may positively overwhelm you. However, don’t despair. There are some ways that you can easily come up with topics and then you can draw from your pool of topics over time. When you find that you are getting low, you can repeat the same exercise and you will never again be faced with the dilemma of not having a topic.
Of course, it is also very possible that another factor that is adding to your being overwhelmed is posting and syndicating your blogs. Well, let’s concentrate right now on ways for you to easily gather topics.
Use photographic images as topics
If you are out, you may see something that will help you to write about a particular topic. Take as many photos with your cell phone as you like. The more, the better. Those photos will be a part of your topic pool. Content can be extremely effective if you combine words and images.
You may be surprised at how much you can write around a particular image. In fact, if you are really creative, you may be able to take one image and get more than one blog out of it. There are several different potential ways to spin any given image and it will be very interesting to see what you can do with what you have gathered. When it comes to images, you should never delete them. You will potentially get a lot of mileage out of each one.
In addition to coming up with original content that is connected to the photo, you can also use curated content (content that someone else has written) and add your own commentary to that. There is a great deal that you can do. An important thing to remember when it comes to content is to try to engage your readers in all ways that you can. You can do that with photos just as well as you can with the written word. You will want to make your images as thought-provoking as you can so that they invite stimulating discussions.
Keep WIIFM (What’s In It For Me?) in mind
When it comes to taking photos, remember that they shouldn’t be photos of you. They should be photos that your target audience is interested in seeing. Conceptually, it is the same as if you were to choose a topic about which to write. You don’t want to write about topics that only interest you.
You may not realize how many different ways to present content to other people will elicit positive reactions. If you have been able to build any kind of following at all, the chances are really good that other people will be paying attention to what you are posting. You will want to become as creative as you can possibly be. The people who are paying attention to your content will thank you for it because it will keep things extremely interesting for them.
Pose thought-provoking questions
People love questions because it gives them an opportunity to share their thoughts and opinions. Everyone likes to thing that what they feel is important to other people. It is only human, after all. That means that the focus shifts from you and your business to the other person (which is as it should be).
The fact is that no matter how great you are, it will not work well for you to let the other person know that on a regular basis. You need to highlight how amazing the other person is and you need to make the other person understand how valued he or she is to you. If you shift the focus in that way, other people (probably a lot of other people) will respond. The results will be what you want them to be.
Show your human side
If you have any hope of building meaningful relationships with other people, you will need to connect with them on a human/emotional level. What you say must resonate with the other person in some way. That is the only way that you will succeed at building a relationship with the other person.
You are not superior to anyone (nobody is) so you don’t want to act like you are. You want to relate to the other person sincerely and genuinely and the way to accomplish that is by connecting with the other person on the human level. If you are lucky enough to build a solid relationship with the other person, that relationship will endure and will last over time.
Having a pool (or repository) of blog topics is a wonderful way to make it easy for you to share blogs as much as you want. You can find good-quality topics in all sorts of places, such as LinkedIn, Twitter, and many other social media channels. Of course, another wonderful place to gather topics is from other people who are excited by the content that you are sharing with them.
Sharing relevant, compelling blogs is your job. Make sure that your topics are on what your readers want to read. That is critical to your success. Doing the work up front instead of having to scramble at the 11th hour is a much better (and generally, much more successful) approach and you will see that it works for your business very well.
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Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
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