You need to have the right mix of elements (and ideas) in order to have the perfect Twitter Marketing strategy. If you push your products and services too much, your followers won’t stay.
On the other hand, if you don’t communicate and interact enough, your followers won’t remember that you exist.
In order for a Twitter marketing strategy to be effective and successful, it needs to contain a good balance of synergistic elements. The following are elements that you should include in your Twitter marketing strategy.
Informative, relevant content
When it comes to Twitter, you don’t always have to reinvent the wheel when posting high-quality content. There is a strong likelihood that you have a good amount of content already in existence worth leveraging.
Some possible types of content that you can share and promote on Twitter are
- Interesting statistics from press releases
- The results of research from white papers that have been published recently
- Webinars that have been run by industry thought leaders
- Information on upcoming events
- Tips from your blog posts
The more useful and relevant tweets you post, the more people will follow you. The more people you have following you, the greater your chance for increasing business.
Informative, relevant content that you didn’t write
You should use content from outside sources as well as using original content on Twitter. Generating and posting content on Twitter in this manner is not very time consuming, which is, of course, a good thing.
There are several ways to easily obtain valuable content from outside sources.
- Set up daily Google Alerts so that you can be fed the most current news articles and blogs
- Sign up for the RSS feeds from numerous top industry blogs so that you stay abreast of fresh content
- Subscribe to eNewsletters from industry publications so that you can receive the most current content in your inbox
Remember that you have a 140-character maximum on your Twitter posts. You need to identify the most valuable information from the content in each case.
Promotions and product offers
Twitter is a good channel for sending promotional messages, as long as you mix it with non-promotional content as well.
Offering coupons and timely sales information is perfect for Twitter since it permits followers to respond quickly to promotions. It is a good idea to provide exclusive offers to build ownership among your followers. This gives Twitter users a good reason to follow your brand.
If you use Twitter to provide customer service and support, you are allowing your brand to deal with issues quickly, improve brand image and provide supplemental support to traditional call centers.
- Responding and monitoring: Use a service like TweetBeep, which will send you free Twitter alerts by Email
- Inviting feedback: Ask about which features were missing from your latest software release and which topics your followers would like to see discussed in the next webinar. Make sure that you remember to acknowledge the responses to your questions
Never lose sight of the importance of the retweet (re-posting the tweets of others who you feel will be valuable to your own following). The benefits of retweeting are that they can help you to increase your following and they can get your own content retweeted.
On the other hand, Twitter should be one of your marketing strategies, not your only marketing strategy. It is an important part of the entire mix and should be regarded as such.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
About the Author.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).